Cosmetics retail market in Poland 2017 Market analysis and development forecasts for 2017-2022

Cosmetics retail market in Poland 2017

Market analysis and development forecasts for 2017-2022

The report provides a comprehensive overview of the situation in cosmetics retail in Poland, taking into account the impact of macroeconomic factors and legislative changes. It discusses market value and structure from 2013 through 2022, analyzing the market in terms of distribution channels, price segments and product categories, and looks at the financial condition and expansion plans of leading and second-tier players. The report also describes the profile of the Polish consumer, drawing on the findings of a unique survey carried out by PMR specially for the report on a purposive sample of 500 adult Poles. Some of the topics covered by the survey include: the average shopping basket of female and male shoppers; propensity to spend on specific cosmetic products and the most popular places for buying them; and loyalty to brands in selected product categories.The report includes an Excel file with key underlying data, allowing you to sort and manage the data according to your needs – a useful tool particularly for analysts.The report update is an Excel file containing updated figures plus a ‘Key Conclusions’ sheet with expert commentary about observed changes.


What is the content of the report?


  • Market value, including a unique five-year forecast developed by PMR econometricians based on well-tested econometric models
  • Sales value of cosmetics in Poland in 2013-2022 broken down into distribution channels
  • Value of the selective cosmetics segment in Poland 2013-2022
  • Value of individual product segments
  • Expert commentary that explains the data: causes, consequences, other development scenarios for the Polish cosmetics market.
  • Profile of the Polish consumer, developed on the basis of a unique survey conducted by PMR in early 2017 on a purposive sample of 500 adults, focusing on the cosmetics basket purchased by Poles
  • Impact of recently implemented or proposed legislation on cosmetics retail in Poland (Rodzina 500+ programme, ban on Sunday retailing, changes in the Pharmaceutical Law)
  • Description of the consolidation processes taking place in cosmetics retail in Poland
  • Ranking list of the largest cosmetics retailers in Poland by sales revenues and store numbers, together with brief company profiles that highlight expansion plans and changes in product assortment policy (e.g. development of own-brand offer, the non-cosmetic offer of cosmetics stores and drugstores)
  • Analysis of the cosmetics offer of grocery chains (both own-brand products and manufacturers’ brands), together with an estimate of the level of cosmetics sales at selected grocers (e.g. Biedronka, Lidl, Tesco, Carrefour, Auchan)
  • Description of the latest and most important market trends
  • Alternative market development scenarios until 2022 that estimate the impact of individual factors on projected market value, developed in collaboration with a team of econometricians
  • Unique survey of Poles’ cosmetics basket carried out in January 2017
  • Analysis of the cosmetics purchase process of female and male consumers in Poland
  • Value and analysis of the premium cosmetics segment
  • Sales revenues for the top 20 players (compared to 10 in earlier editions of the report)


Who benefits from the analysis?

  • Cosmetics and drugstore chains,
  • Direct-selling companies,
  • Large-format grocery stores,
  • FMCG wholesalers,
  • Cosmetics manufacturers,
  • Packaging manufacturers,
  • Manufacturers of body care and hair care accessories,
  • Component manufacturers,
  • Companies looking to complement their product range with cosmetics (e.g. clothing chains),
  • Companies interested in learning about the Polish consumer (market research firms, consultancy firms, advertising agencies)


Why to buy the report?

  • Comprehensive picture of cosmetics retail in Poland and all distribution channels
  • Unique forecasts until 2022 for the market as a whole and for individual distribution channels, based on advanced econometric methods 
  • Possibility to analyse historical data and to trace trends over time
  • Detailed analysis of current trends, together with an estimate of their influence on market value and alternative market development forecasts until 2022
  • Analysis of the largest players in respective distribution channels, together with an estimate of their cosmetics sales
  • Unique survey of Poles’ cosmetics basket and the cosmetics purchase process of female and male consumers
  • Analysis of the premium segment and all major product groups



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PMR's retail publications give me detailed insight into retail developments in Poland, even concerning 'minor' developments. It is the most informative English-language resource that I have found. General Manager, Royal Ahold, The Netherlands
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  • Methodology
  • Executive summary
  • General economic situation in Poland
    • Overview of the situation in 2016
    • Forecast for 2017
    • Medium-term outlook: 2017-2022
  • Findings of a survey conducted among consumers purchasing cosmetics
    • Location (places) for purchasing cosmetics
    • Criteria for place to shop and product selection
    • Retailers on the cosmetics market
      • Purchases in perfumeries
    • Purchases and perception of private-label cosmetics
    • Types of cosmetics purchased and brand recognition
    • Monthly spending and prices of most frequently purchased cosmetics
  • Overview of the cosmetics market
    • Market value and development in 2013-2022
    • Market trends
  • Major cosmetics retailers
    • Profiles of key health and beauty chains
  • Distribution channels
    • Health and beauty stores
      • Modern vs traditional health and beauty stores
      • Large health and beauty chains
      • Small health and beauty chains
      • Franchise health and beauty chains
      • Perfumery chains
      • Chains with organic cosmetics
      • Chains with make-up cosmetics
    • Large-area stores
    • Direct selling
    • Online sales
      • Online stores
      • E-commerce platforms
    • Pharmacies
    • Small grocery and general stores
  • Overview of selected product segments
    • Face care cosmetics
    • Hair care cosmetics
    • Body wash cosmetics
    • Dental and oral care cosmetics
    • Make-up cosmetics
    • Luxury cosmetics
    • Private-label cosmetics
  • Advertising spending in the cosmetics industry
    • Spending in total and divided into product groups
    • Top 10 advertisers and top 10 advertised brands
    • Advertising spending of retailers in the cosmetics industry