Cosmetics retail market in Poland 2016 Market analysis and development forecasts for 2016-2021

Cosmetics retail market in Poland 2016

Market analysis and development forecasts for 2016-2021

Consult this report to learn more about the current value of the cosmetics market and each of its key segments, as well as the expected impacts of established and emerging trends. This concise, yet comprehensive analysis examines the various cosmetics distribution networks in Poland and describes the selected product segments. The report also includes detailed forecasts for the years 2016-2021 and analysis of the cosmetics retail distribution network throughout the country, along with profiles of the major players of the cosmetics market.

 

 

Use PMR survey to learn more about consumer`s preferences…

 

An extensive consumer survey conducted for this report adds critical information about consumer preferences and buying habits, favourite cosmetic brands, key factors taken into account by consumers when choosing and buying cosmetics and favourite retailers. 

 

 

Additional information you will not find anywhere else...

 

  • Total expenditure, expenditure by product group, top 10 advertisers and top 10 advertised brands, retailers’ advertising spending
  • A precise classification and overview of health and beauty store chains (modern, traditional, specific chains, franchise chains, perfumeries, organic cosmetics chains, make-up cosmetics chains)
  • Online retail broken down into e-commerce platforms and online stores.

 

What is the content of PMR’s report on Cosmetics retail in Poland?

 

  • The overall retail market for cosmetics in Poland and each of its separate segments
  • Existing and emerging cosmetics retail market trends and factors influencing market growth
  • Key cosmetics distribution channels in Poland: hypermarkets, supermarkets, drugstore retail chains, pharmacies, discount stores, direct sales and online
  • Forecasts for retail cosmetics market development cosmetics in Poland from 2016 until 2021
  • The largest and most active cosmetics retail chains on the Polish market, as examined in detailed profiles that include the value of sales, the current number of outlets and development plans
  • Analysis of the impacts of important trends emerging in the cosmetics retail market in Poland on the development of the market
  • The outlook for further growth and development of this market to 2021
  • An examination of the habits and preferences of consumers when buying cosmetics on the basis of key criteria, including: favourite forms of promotion, favourite shops, favourite cosmetics brands, the level of spending and the tendency of Polish consumers to shop online
  • Advertising spending in the cosmetics industry in Poland.

 

 

Subcategories of products included in this report…

 

  • Face care cosmetics
  • Hair care cosmetics
  • Body wash cosmetics
  • Dental and oral care cosmetics
  • Make-up cosmetics
  • Luxury cosmetics
  • Private-label cosmetics.

 

Who benefits from this analysis?

  • Health and beauty products manufacturers
  • Cosmetics private label producers
  • Cosmetics retail chains and distributors operating in or planning to enter the Polish market
  • Pharmacy chains
  • E-commerce platforms and direct selling companies
  • Packaging and design solutions providers
  • In-store and merchandising solutions providers
  • Trade and industry organizations.
  • Investors, analysts, banks and other cosmetics retail professionals.

 

 

Why to buy the report?

 

Analysis will be useful when…

 

  • Building an effective strategy for company growth and make future plans
  • Budgeting and planning expenses for your business in Poland
  • Entering new markets and evaluating expansion opportunities
  • Monitoring the Polish market of cosmetics and its growth potential
  • Analysing the competitive environment in Poland.

Report updates

 

For an additional price, PMR also offers packages that include updates of this report: “Report + 1 Update” or “Report + 2 Updates”. The above-mentioned packages are only available for purchase directly from PMR sales consultants at: sales@pmrcorporate.com / tel. +48 12 3405130.

 

 

The packages are dedicated to clients who need market information refreshed more often than once a year. The report and its updates are published within one year. They provide the most current data and expert commentaries. The revised indices, statistics and information will be valuable for the purposes of budgeting, strategic planning and market monitoring.

 

Extract from this report

  • The financial standing of Polish consumers is expected to improve and their purchasing power will increase, boosting the spending on cosmetics from the medium and higher price ranges, found mainly at specialist beauty care stores. In addition, the range of cosmetic products available at discount stores cannot be increased endlessly, as these stores have limited commercial space.

Market commentary by expert

"Polish consumers still tend to go to health and beauty stores to buy cosmetics (79%). These stores are more popular among female than male customers (86% and 67%, respectively). The popularity of such stores is also higher among better educated people (it is 66% among customers with primary education only and 89% among people with university-level degrees) and among wealthier customers (it is 74% among people whose income is less than PLN 1,000 and 87% among people with an income exceeding PLN 2,000."

 

Paulina Walewska,

Retail Analyst, PMR

 

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PMR's retail publications give me detailed insight into retail developments in Poland, even concerning 'minor' developments. It is the most informative English-language resource that I have found. General Manager, Royal Ahold, The Netherlands
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  • Methodology
  • Executive summary
  • General economic situation in Poland
    • Overview of the situation in 2015
    • Forecast for 2016
    • Medium-term outlook: 2017-2021
  • Findings of a survey conducted among consumers purchasing cosmetics
    • Location (places) for purchasing cosmetics
    • Criteria for place to shop and product selection
    • Retailers on the cosmetics market
      • Purchases in perfumeries
    • Purchases and perception of private-label cosmetics
    • Types of cosmetics purchased and brand recognition
    • Monthly spending and prices of most frequently purchased cosmetics
  • Overview of the cosmetics market
    • Market value and development in 2012-2021
    • Market trends
  • Major cosmetics retailers
    • Profiles of key health and beauty chains
      • Rossmann
      • Super-Pharm
      • Sephora
      • Natura
      • Douglas
      • Hebe
      • Dayli
      • Yves Rocher
  • Distribution channels
    • Health and beauty stores
      • Modern vs traditional health and beauty stores
      • Large health and beauty chains
      • Small health and beauty chains
      • Franchise health and beauty chains
      • Perfumery chains
      • Chains with organic cosmetics
      • Chains with make-up cosmetics
    • Large-area stores
    • Direct selling
    • Online sales
      • Online stores
      • E-commerce platforms
    • Pharmacies
    • Small grocery and general stores
  • Overview of selected product segments
    • Face care cosmetics
    • Hair care cosmetics
    • Body wash cosmetics
    • Dental and oral care cosmetics
    • Make-up cosmetics
    • Luxury cosmetics
    • Private-label cosmetics
  • Advertising spending in the cosmetics industry
    • Spending in total and divided into product groups
    • Top 10 advertisers and top 10 advertised brands
    • Advertising spending of retailers in the cosmetics industry

Graphs

  • Places to shop for cosmetics in Poland (%), January 2013, January 2014, January 2015 and January 2016
  • Proportion of respondents who in the preceding year bought cosmetics online in Poland (%), January 2013, January 2014, January 2015 and January 2016
  • Proportion of respondents who in the preceding year bought cosmetics from consultants of cosmetic companies, Poland (%), January 2013, January 2014, January 2015, and January 2016
  • Most popular companies/brands among customers buying cosmetics from consultants in Poland (%), January 2013, January 2014, January 2015, and January 2016
  • Reasons for not buying cosmetics from consultants in Poland (%), January 2013, January 2014, January 2015, and January 2016
  • Importance of factors determining the choice of the place to shop for cosmetics in Poland (%), January 2015
  • Most popular forms of promotion used when buying cosmetics in Poland (%), January 2013, January 2014, January 2015 and January 2016
  • Health and beauty stores where respondents most often buy cosmetics in Poland (%), January 2013, January 2014, January 2015 and January 2016
  • Proportion of respondents who buy non-cosmetic products at health and beauty stores in Poland (%), January 2013, January 2014, January 2015 and January 2016
  • Most popular non-cosmetic products bought at health and beauty stores in Poland (%), January 2013, January 2014, January 2015 and January 2016
  • Proportion of respondents who buy cosmetics at Douglas and Sephora perfumeries in Poland (%), January 2014, January 2015 and January 2016
  • Reasons for shopping at Douglas and Sephora perfumeries in Poland (%), January 2014, January 2015 and January 2016
  • Types of cosmetics bought at Douglas and Sephora perfumeries in Poland (%), January 2014, January 2015 and January 2016
  • Proportion of consumers who buy private label cosmetics in Poland (%), January 2014, January 2015 and January 2016
  • Proportion of consumers who buy selected private-label cosmetics in Poland (%), January 2015 and January 2016
  • Frequency of buying private-label cosmetics in Poland, by product category (%), January 2016
  • Comparative assessment of private-label cosmetics and equivalent brand-name products in Poland (%), January 2016
  • Proportion of respondents who have bought a dermocosmetic at least once in Poland (%), January 2014, January 2015 and January 2016
  • Dermocosmetics bought in Poland (%), January 2014, January 2015 and January 2016
  • Respondents who bought at least one product from the presented categories in Poland (%), by gender, January 2015 and January 2016
  • Significance of selection criteria for buying cosmetics in Poland (%), January 2016
  • Selected types of cosmetics bought by women in Poland, by popularity (%), January 2015 and January 2016
  • Selected types of cosmetics bought by men in Poland, by popularity (%), January 2015 and January 2016
  • Value (PLN m) and change (%) of the cosmetics market in Poland, 2012-2021
  • Comparison of growth rates for the fastest-growing cosmetics distribution channels in Poland (%), 2012-2021
  • Sales (PLN m) and growth rate (%) of cosmetic products in health and beauty stores in Poland, 2012-2021
  • Value (PLN m) and growth rate (%) of cosmetics sales in hypermarkets in Poland, 2012-2021
  • Value (PLN m) and growth rate (%) of cosmetics sales in supermarkets in Poland, 2012-2021
  • Number of large-area stores in Poland, by format, 2012-2016
  • Value (PLN m) and growth rate (%) of cosmetics sales in discount stores in Poland, 2012-2021
  • Value (PLN m) and growth rate (%) of direct sales of cosmetics in Poland, 2012-2021
  • Value (PLN m) and growth rate (%) of online cosmetics retail in Poland, 2012-2021
  • Growth rate for online cosmetics retail in online stores and at e-commerce platforms in Poland (%), 2012-2021
  • Share of online cosmetics retail in online stores and at e-commerce platforms in Poland (%), 2012-2021
  • Number of online stores specialising in cosmetics retail in Poland, 2011-2015
  • Value (PLN m) and growth rate (%) of cosmetics sales in pharmacies in Poland, 2012-2021
  • Proportion of respondents who buy cosmetics and have bought dermocosmetics at least once in Poland (%), January 2014, January 2015 and January 2016
  • Dermocosmetics bought in Poland, by category (%), January 2014, January 2015 and January 2016
  • Number of general and limited service pharmacies in Poland, 2005-2015
  • Value (PLN m) and growth rate (%) of cosmetics sales in grocery and general stores in Poland, 2012-2021
  • Value (PLN m) and change (%) of the market of luxury perfumes and cosmetics in Poland, 2011-2018
  • Main places of purchase of luxury perfumes and cosmetics in Poland (%), 2015
  • Polish premium and luxury brands of perfumes and cosmetics most frequently mentioned (aided awareness) by well-off and rich Poles (%), September 2015
  • Sales of cosmetics for men, by distribution channel in Poland (%), August 2014-July 2015
  • Total spending (PLN bn) and change (%) in the cosmetics industry in Poland, 2011-2015
  • Advertising spending in the hygiene and care segment in Poland (PLN m), by product group, 2013-2015
  • Advertising spending of top 10 advertisers in total (PLN m) and their share (%) in total spending in the cosmetics industry, 2011-2015
  • Top 10 advertisers in the cosmetics industry in Poland, by share (%), 2015
  • Total advertising spending of key cosmetic retailers in Poland (PLN m) and change (%), 2011-2015
  • Advertising spending of cosmetics industry retailers in Poland (PLN m), 2012-2015
  • Structure of advertising spending of cosmetic retailers in Poland (%), 2015

Tables

  • Selected statistics regarding the cosmetics market in Poland, 2011-2016
  • Key macroeconomic indicators for Poland, 2012-2021
  • Places to shop for cosmetics, by gender, age and income of respondents in Poland (%), January 2016
  • List of statements describing consumers’ shopping habits in Poland (%), January 2015
  • Retail outlets where respondents most often buy cosmetics in Poland (%), January 2013, January 2014, January 2015 and January 2016
  • Aided and unaided brand awareness of cosmetic brands available in Poland (%), January 2013, January 2014, January 2015 and January 2016
  • Assessment of year on year change in average spending on cosmetics in Poland (%), January 2013, January 2014, January 2015 and January 2016
  • Average monthly spending on cosmetics in Poland (PLN), 2013-2016
  • Average monthly spending on most frequently purchased women’s cosmetics in Poland (PLN), January 2013, January 2014, January 2015 and January 2016
  • Average monthly spending on most frequently purchased men’s cosmetics in Poland (PLN), January 2013, January 2014, January 2015 and January 2016
  • Overview of the situation on the cosmetics market in Poland, 2012-2021
  • Growth factors for the cosmetics market in Poland, 2014-2020
  • General information on top 10 cosmetic retailers in Poland, 2015
  • Market shares of top 10 cosmetic retailers in Poland (%), 2012-2016
  • Sales revenues of top 10 cosmetic retailers in Poland (PLN m), 2012-2016
  • Sales growth rate of top 10 cosmetic retailers in Poland (%), 2012-2016
  • Number of stores run by major cosmetic retailers in Poland, 2012-2016
  • Sales per store of major cosmetic retailers in Poland (PLN m), 2012-2016
  • Rossmann in Poland: sales and number of stores, 2012-2016
  • Super-Pharm in Poland: sales and number of stores, 2012-2016
  • Sephora in Poland: sales and number of stores, 2012-2016
  • Drogerie Natura in Poland: sales and number of stores, 2012-2016
  • Douglas in Poland: sales and number of stores, 2012-2016
  • Hebe in Poland: sales and number of stores, 2012-2016
  • Dayli in Poland: sales and number of stores, 2012-2016
  • Yves Rocher in Poland: sales and number of stores, 2012-2016
  • Value of the cosmetics market in Poland, by distribution channel (PLN m), 2012-2021
  • Growth rate of cosmetics distribution channels in Poland (%), 2012-2021
  • Shares of distribution channels in the cosmetics market in Poland (%), 2012-2021
  • Comparison of modern and traditional health and beauty channels: sales value (PLN m) and number of stores, 2012-2016
  • Overview of large health and beauty chains in Poland, 2015
  • Sales value (PLN m) and number of stores of large health and beauty chains in Poland, 2012-2016
  • Overview of small health and beauty chains in Poland, 2016
  • Estimated sales value (PLN m) and number of stores of small health and beauty chains in Poland, 2012-2016
  • Overview of franchise health and beauty chains in Poland, 2016
  • Estimated sales value (PLN m) and number of stores of franchise health and beauty chains in Poland, 2012-2016
  • Overview of large perfumery chains in Poland, 2016
  • Sales value (PLN m) and number of stores of large perfumery chains in Poland, 2012-2016
  • Overview of organic cosmetics chains in Poland, 2016
  • Estimated sales value (PLN m) and number of stores of organic cosmetics chains in Poland, 2012-2016
  • Overview of make-up cosmetics chains in Poland, 2016
  • Revenues of leading companies involved in direct sales of cosmetics (PLN m), 2012-2015
  • Sales value of selected online stores selling cosmetics in Poland (PLN m), 2011-2015
  • Sales of new cosmetic products on Allegro in Poland (PLN ’000) and change (%), by product group, 2012-2014 and Jan-Jul 2015
  • Value (PLN m) and growth rate (%) of sales in Sephora and Douglas perfumery chains in Poland, 2011-2016
  • Number of stores in Sephora and Douglas perfumery chains in Poland, 2011-2015
  • Selected distributors of premium and selective cosmetics in Poland, by sales value (PLN m), 2011-2014
  • Value and volume shares of private-label brands in individual categories of cosmetics and hygiene articles and change in Poland, 2013-2014
  • Cosmetic categories with the fastest growing share of private labels in Poland (%), 2014
  • Advertising spending in the hygiene and care segment in Poland (%), by product group, 2014 and 2015
  • Top 10 advertisers in the cosmetics industry in Poland, by advertising spending (PLN m), 2012-2015
  • Top 10 brands in the cosmetics industry in Poland, by advertising spending (PLN m), 2012-2015