Cosmetics retail market in Central Europe 2017 Market analysis and development forecasts for 2017-2022
  • Date of issue: July 2017
  • Delivery: online access / Excel

Cosmetics retail market in Central Europe 2017

Market analysis and development forecasts for 2017-2022

The report contains the thorough analysis of situation on the cosmetics retail market of Central Europe, including data and expert commentary on Bulgaria, Czech Republic, Hungary, Romania and Slovakia. The analysis takes into consideration influence of macroeconomic factors, legislation changes as well as financial and development plans of the largest and medium retailers. Report covers the period between 2013 and 2022, including structure, value and forecasts for the whole market and its specific distribution channels. It includes the consumer profile as well as information on market’s product segments. Besides data on each country, it contains the extended summary presenting the comparison of country markets, combined data for Central Europe as well as ranking of the largest retailers in the region.

 

What is the content of the report?

 

  • Data and expert commentary on the five Central European markets: Bulgaria, Czech Republic, Hungary, Romania, Slovakia
  • Thorough summary with comparison of markets by country and combined data on Central European cosmetics market
  • Market values with unique five-year forecast prepared by PMR’s Econometrician Team based on advanced econometric models
  • Value of retail sales of cosmetics in different distribution channels in 2013-2022
  • Description of the most important product segments
  • Expert commentary explaining all the presented data
  • Influence of implemented and planned legislation changes on the retail market of cosmetics in Central European countries
  • Description of consolidation processes on the Central European cosmetics markets, including market entries, exits, mergers and acquisitions
  • Ranking of the largest retailers on each country`s market as well as Central European cosmetics market as a whole, based on their revenues, number of stores (historic, current and planned), product mix changes, private label development, online sales development
  • Analysis of cosmetics sales in large-area grocery stores, including this channel’s sales value and dynamics, as well as the largest grocery retailers on the Central European market
  • Market value, retailers’ sales revenues, sales per store
  • Number of stores of the leading retail chains
  • Market share for top 10 players
  • Channels presented in the report: cosmetics stores, large-area grocery stores (including: hypermarket, supermarkets, discounters), direct sales, online sales, other channels (including: independent stores and marketplaces)
  • Sales revenues for top 10 retailers in each country.

 

Who benefits from the analysis?

The report was prepared in order to support managers and experts from sales, marketing, strategy and development departments of companies and institutions such as:

 

  • Health and beauty products manufacturers
  • Private label cosmetics producers
  • Cosmetics retail chains and distributors operating in or planning to enter the Central Europe market
  • Pharmacy chains
  • E-commerce platforms and direct selling companies
  • Packaging and design solutions providers
  • In-store and merchandising solutions providers
  • Trade and industry organizations
  • Large store grocery chains
  • FMCG wholesalers
  • Banks and investment funds
  • Companies planning to add cosmetics to their product mix’s (e.g. C&F retailers)
  • Consulting, research and marketing companies

 

Who benefits from the analysis? 

 

  • The complete analysis of the Central European cosmetics retail market, as well as all its channels, enables to evaluate the market and its growth perspectives
  • Unique forecasts for the market and its channels’ values to 2022, based on advanced econometric models, will provide support in preparing strategies
  • Possibility to analyse historic data and trends they show
  • Report includes thorough market trends analysis
  • Information on the largest retailers on the market: value of cosmetics sales, number of stores, market shares – the report shows the entire competitive environment
  • Description of product segments

 

 

The regular updates from PMR give us a detailed insight into the retail market that we couldn't possibly gather ourselves without significant resources. This information helps guide our strategy and decision-making in marketing and in selling our products to the retail market in Eastern Europe and Russia. Market Development Manager, Zebra Technologies Europe Limited
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As a London-based company, with operations abroad, we looked for the best-in-class Market Intelligence supplier. PMR brought us quality reports that improved our CEE market knowledge and understanding. Development Manager, GVA Grimley
We use PMR's services due to their analysts' extensive experience in market analysis, their high quality and level of engagement in the market research carried out for us. We consider PMR a competent and professional company and recommend them as a reliable partner in the area of economic information and market analysis. Senior Trade and Investment Adviser, British Embassy in Warsaw
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  • Methodology
  • Executive summary         
  • Bulgaria
    • Executive summary                                 
    • Macroeconomic overview                               
    • Market value and trends                                  
    • Distribution channels                            
    • Market players                               
  • Czech Republic
    • Executive summary         
    • Macroeconomic overview                 
    • Market value and trends          
    • Distribution channels               
    • Market players                 
  • Hungary
    • Executive summary                     
    • Macroeconomic overview                   
    • Market value and trends                      
    • Distribution channels                
    • Market players                   
  • Romania
    • Executive summary                     
    • Macroeconomic overview                   
    • Market value and trends                      
    • Distribution channels                
    • Market players                   
  • Slovakia
    • Executive summary                     
    • Macroeconomic overview                   
    • Market value and trends                      
    • Distribution channels                
    • Market players                   

Tables

  • Value (€ m) and change (%) of the cosmetics market in Central Europe, 2013-2022
  • Value of the cosmetics market in Central Europe (€ m), by country, 2013-2022
  • Value of the cosmetics market in Central Europe per capita (€), by country, 2013-2022
  • Key data on cosmetics retail market in Bulgaria, 2014-2018
  • Key macroeconomic indicators for Bulgaria, 2013-2022
  • Value (BGN m) and change (%) of the cosmetics market in Bulgaria, 2013-2022
  • Projected growth in the value of the cosmetics retail market in Bulgaria in the optimistic and pessimistic scenarios (%), 2017-2022
  • Overview of the cosmetics market in Bulgaria, 2013-2022
  • Factors affecting the cosmetics market growth in Bulgaria, 2016-2022
  • Estimated market share of cosmetics retail channels in Bulgaria (%), 2013-2022
  • Sales value of cosmetics retail channels in Bulgaria (BGN m), 2013-2022
  • Annual growth rate of cosmetics retail channels in Bulgaria (%), 2013-2022
  • General data for largest cosmetics retailers in Bulgaria
  • Total sales revenues of top cosmetics retailers in Bulgaria (BGN m), 2013-2017
  • Estimated cosmetics sales revenues of top market players in Bulgaria (BGN m), 2013-2017
  • Market shares of top cosmetics retailers in Bulgaria (%), 2013-2017
  • Sales dynamics of top cosmetics retailers in Bulgaria (%), 2013-2017
  • Store count of top cosmetics retailers in Bulgaria, 2013-2017
  • Sales per store of top cosmetics retailers in Bulgaria (BGN m), 2013-2017
  • Key data for dm in Bulgaria, 2013-2017
  • Key data for Avon in Bulgaria, 2013-2017
  • Key data for Lilly Drogerie in Bulgaria, 2013-2017
  • Key data for Douglas in Bulgaria, 2013-2017
  • Key data for Refan in Bulgaria, 2013-2017
  • Key data for Oriflame in Bulgaria, 2013-2017
  • Key data for Sephora in Bulgaria, 2013-2017
  • Key data for Pretty shop in Bulgaria, 2013-2017
  • Key data for Ivis in Bulgaria, 2013-2017
  • Key data for Forever Living Products in Bulgaria, 2013-2017
  • Key data on cosmetics retail market in the Czech Republic, 2014-2018
  • Key macroeconomic indicators for the Czech Republic, 2013-2022
  • Value (CZK m) and change (%) of the cosmetics market in the Czech Republic, 2013-2022
  • Projected growth in the value of the cosmetics retail market in the Czech Republic in the optimistic and pessimistic scenarios (%), 2017-2022
  • Overview of the cosmetics market in the Czech Republic, 2013-2022
  • Factors affecting the cosmetics market growth in the Czech Republic, 2016-2022
  • Estimated market share of cosmetics retail channels in the Czech Republic (%), 2013-2022
  • Sales value of cosmetics retail channels in the Czech Republic (CZK m), 2013-2022
  • Annual growth rate of cosmetics retail channels in the Czech Republic (%), 2013-2022
  • General data for largest cosmetics retailers in the Czech Republic
  • Total sales revenues of top cosmetics retailers in the Czech Republic (CZK m), 2013-2017
  • Estimated cosmetics sales revenues of top market players in the Czech Republic (CZK m), 2013-2017
  • Market shares of top cosmetics retailers in the Czech Republic (%), 2013-2017
  • Sales dynamics of top cosmetics retailers in the Czech Republic (%), 2013-2017
  • Store count of top cosmetics retailers in the Czech Republic, 2013-2017
  • Sales per store of top cosmetics retailers in the Czech Republic (CZK m), 2013-2017
  • Key data for dm drogerie markt in the Czech Republic, 2013-2017
  • Key data for p.k. Solvent in the Czech Republic, 2013-2017
  • Key data for Rossmann in the Czech Republic, 2013-2017
  • Key data for Avon in the Czech Republic, 2013-2017
  • Key data for Sephora in the Czech Republic, 2013-2017
  • Key data for Oriflame in the Czech Republic, 2013-2017
  • Key data for Yves Rocher in the Czech Republic, 2013-2017
  • Key data for Douglas in the Czech Republic, 2013-2017
  • Key data for Mary Kay in the Czech Republic, 2013-2017
  • Key data for Fann Parfumerie in the Czech Republic, 2013-2017
  • Key data on cosmetics retail market in Hungary, 2014-2018
  • Key macroeconomic indicators for Hungary, 2013-2022
  • Value (HUF m) and change (%) of the cosmetics market in Hungary, 2013-2022
  • Projected growth in the value of the cosmetics retail market in Hungary in the optimistic and pessimistic scenarios (%), 2017-2022
  • Overview of the cosmetics market in Hungary, 2013-2022
  • Factors affecting the cosmetics market growth in Hungary, 2016-2022
  • Estimated market share of cosmetics retail channels in Hungary (%), 2013-2022
  • Sales value of cosmetics retail channels in Hungary (HUF m), 2013-2022
  • Annual growth rate of cosmetics retail channels in Hungary (%), 2013-2022
  • General data for largest cosmetics retailers in Hungary
  • Total sales revenues of top cosmetics retailers in Hungary (HUF m), 2013-2017
  • Estimated cosmetics sales revenues of top market players in Hungary (HUF m), 2013-2017
  • Market shares of top cosmetics retailers in Hungary (%), 2013-2017
  • Sales dynamics of top cosmetics retailers in Hungary (%), 2013-2017
  • Store count of top cosmetics retailers in Hungary, 2013-2017
  • Sales per store of top cosmetics retailers in Hungary (HUF m), 2013-2017
  • Key data for dm in Hungary, 2013-2017
  • Key data for Rossmann in Hungary, 2013-2017
  • Key data for Mueller in Hungary, 2013-2017
  • Key data for Avon in Hungary, 2013-2017
  • Key data for Douglas in Hungary, 2013-2017
  • Key data for Oriflame in Hungary, 2013-2017
  • Key data for Estee Lauder in Hungary, 2013-2017
  • Key data for Amway in Hungary, 2013-2017
  • Key data for Yves Rocher in Hungary, 2013-2017
  • Key data for Marionnaud in Hungary, 2013-2017
  • Key data on cosmetics retail market in Romania, 2014-2018
  • Key macroeconomic indicators for Romania, 2013-2022
  • Value (RON m) and change (%) of the cosmetics market in Romania, 2013-2022
  • Projected growth in the value of the cosmetics retail market in Romania in the optimistic and pessimistic scenarios (%), 2017-2022
  • Overview of the cosmetics market in Romania, 2013-2022
  • Factors affecting the cosmetics market growth in Romania, 2016-2022
  • Estimated market share of cosmetics retail channels in Romania (%), 2013-2022
  • Sales value of cosmetics retail channels in Romania (RON m), 2013-2022
  • Annual growth rate of cosmetics retail channels in Romania (%), 2013-2022
  • General data for largest cosmetics retailers in Romania
  • Total sales revenues of top cosmetics retailers in Romania (RON m), 2013-2017
  • Estimated cosmetics sales revenues of top market players in Romania (RON m), 2013-2017
  • Market shares of top cosmetics retailers in Romania (%), 2013-2017
  • Sales dynamics of top cosmetics retailers in Romania (%), 2013-2017
  • Store count of top cosmetics retailers in Romania, 2013-2017
  • Sales per store of top cosmetics retailers in Romania (RON m), 2013-2017
  • Key data for Avon in Romania, 2013-2017
  • Key data for Sephora in Romania, 2013-2017
  • Key data for dm drogerie markt in Romania, 2013-2017
  • Key data for Oriflame in Romania, 2013-2017
  • Key data for B&B Collection in Romania, 2013-2017
  • Key data for Douglas in Romania, 2013-2017
  • Key data for Yves Rocher in Romania, 2013-2017
  • Key data for Marionnaud in Romania, 2013-2017
  • Key data for Amway in Romania, 2013-2017
  • Key data for Forever Living Products in Romania, 2013-2017
  • Key data on cosmetics retail market in Slovakia, 2014-2018
  • Key macroeconomic indicators for Slovakia, 2013-2022
  • Value (€ m) and change (%) of the cosmetics market in Slovakia, 2013-2022
  • Projected growth in the value of the cosmetics retail market in Slovakia in the optimistic and pessimistic scenarios (%), 2017-2022
  • Overview of the cosmetics market in Slovakia, 2013-2022
  • Factors affecting the cosmetics market growth in Slovakia, 2016-2022
  • Estimated market share of cosmetics retail channels in Slovakia (%), 2013-2022
  • Sales value of cosmetics retail channels in Slovakia (€ m), 2013-2022
  • Annual growth rate of cosmetics retail channels in Slovakia (%), 2013-2022
  • General data for largest cosmetics retailers in Slovakia
  • Sales revenues of top cosmetics retailers in Slovakia (€ m), 2013-2017
  • Estimated cosmetics sales revenues of top market players in Slovakia (€ m), 2013-2017
  • Market shares of top cosmetics retailers in Slovakia (%), 2013-2017
  • Sales dynamics of top cosmetics retailers in Slovakia (%), 2013-2017
  • Store count of top cosmetics retailers in Slovakia, 2013-2017
  • Sales per store of top cosmetics retailers in Slovakia (€ m), 2013-2017
  • Key data for dm in Slovakia, 2013-2017
  • Key data for Teta Drogerie in Slovakia, 2013-2017
  • Key data for 101 Drogerie in Slovakia, 2013-2017
  • Key data for Avon in Slovakia, 2013-2017
  • Key data for FAnn Parfumerie in Slovakia, 2013-2017
  • Key data for Oriflame in Slovakia, 2013-2017
  • Key data for Marionnaud in Slovakia, 2013-2017
  • Key data for Tevos Drogerie in Slovakia, 2013-2017
  • Key data for Yves Rocher in Slovakia, 2013-2017
  • Key data for Amway in Slovakia, 2013-2017