• Date of issue: May 2016
  • Pages: 237
  • Delivery: PDF

Cosmetics retail market in Central Europe 2016

Market analysis and development forecasts for 2016-2021

Use this analysis to review the latest value and growth data for the Central European retail cosmetics market. Look ahead at prospects for growth as presented in comprehensive forecasts for 2016-2021.

 

The report includes insightful profiles of key retailers, descriptions of market segments, evaluations of major distribution channels and consumer feedback on purchasing preferences and habits with regard to major cosmetics categories. Learn about the most important market trends impacting the development of the of this region’s cosmetics markets.

 

Additional information about cosmetics in Central Europe...

  • Long forecasts for the whole market and for all key channels 
  • Wide perspective of the market (all cosmetics, and not only the basic and most product groups)
  • Analysis of the major players along with the forecast, number of stores and revenue at the end of the current year
  • Comprehensive analysis of the market situation and the main factors
  •  Analysis of all segments of this market.

 

What is the content of PMR’s report on Cosmetics retail market in Central Europe 2016?

  • Forecasts and analyses about the market’s key distribution channels in Bulgaria, the Czech Republic, Hungary, Poland, Romania and Slovakia
  • Expert analysis of the CE cosmetics market, its structure and growth prospects
  • Trend updates and analyses of the resulting impacts on cosmetics markets in each country
  • Consumer viewpoints on cosmetics: popular outlets, purchasing patterns and preferences
  • Product groups experiencing the highest demand throughout the region.
  • Profiles of top cosmetics retailers in each of the six CE countries: financial information, number of stores, and development plans
  • Market evaluation of cosmetics retail markets, segments and distribution channels in Bulgaria, the Czech Republic, Hungary, Poland, Romania and Slovakia
  • Market news and analysis focused on the cosmetics retail industry by country and across region
  • Comprehensive forecasts that predict the development of the overall cosmetics retail market in Central Europe by country, segment, and channel of distribution through 2021.

 

Who benefits from the analysis?

  • Health and beauty products manufacturers
  • Cosmetics private label producers
  • Cosmetics retail chains and distributors operating in or planning to enter the Central Europe market
  • Pharmacy chains
  • E-commerce platforms and direct selling companies
  • Packaging and design solutions providers
  • In-store and merchandising solutions providers
  • Trade and industry organizations.

Why to buy the report?

  • Discover data necessary to create business development strategies
  • Study reliable forecasts useful while budgeting and planning expenses
  • Monitor the market and its growth potential
  • Analyse the competitive environment
  • Limit investment risk for mergers and acquisitions, entering new markets

 

Market commentary by expert

"In 2015, Poland accounted for 53.2% of the regional cosmetics market and was by far the largest market in CE. The Czech Republic was the second-largest market in terms of cosmetics sales in the region, however with significant lower market share, accounting for 13.6%. Poland will drive the regional cosmetics market’s growth, developing at a pace of 3-4% in 2016-2021. The growth rates in Romania and Bulgaria will be even higher than in Poland in the given period, but their respective market shares remain comparatively small."

 

Paulina Walewska,

Retail Analyst, PMR

 

As a London-based company, with operations abroad, we looked for the best-in-class Market Intelligence supplier. PMR brought us quality reports that improved our CEE market knowledge and understanding. Development Manager, GVA Grimley
PMR provides a good service and is always open to discussion. All reports are well structured & are always on time. Member of the Managment Board, SCA Hygiene Products
Our experience with PMR is a positive one. The retail reports they have are accurate and to the point, handling the important issues. With their newsletter you are kept updated on the short term as well. We very much appreciate their accurately informing us about available reports by regular contact, without being obtrusive. European Marketing Research Manager, international retail company
We use PMR's services due to their analysts' extensive experience in market analysis, their high quality and level of engagement in the market research carried out for us. We consider PMR a competent and professional company and recommend them as a reliable partner in the area of economic information and market analysis. Senior Trade and Investment Adviser, British Embassy in Warsaw
PMR's retail publications give me detailed insight into retail developments in Poland, even concerning 'minor' developments. It is the most informative English-language resource that I have found. General Manager, Royal Ahold, The Netherlands
The regular updates from PMR give us a detailed insight into the retail market that we couldn't possibly gather ourselves without significant resources. This information helps guide our strategy and decision-making in marketing and in selling our products to the retail market in Eastern Europe and Russia. Market Development Manager, Zebra Technologies Europe Limited
It's a great pleasure to cooperate with PMR because of its analysts' wealth of experience in understanding the local market. We consider PMR a competent and professional company which helps us conduct our business. I would also like to state that PMR's team is always ready to respond to emerging customer needs. We can recommend it as a reliable partner. Business Analyst, Hilti Distribution, Russia
PMR reports are a serious contribution to the market overview picture, focusing our attention on key events in the industry as well as highlighting both general and specific market indicators. Together, these components are the base for our future forecasts of construction market development and help us to plan our sales. Market Analyst, Alpha Cement
PMR's analysts understand our needs well and the standard of their service has always fully met our expectations. We are looking forward to cooperating with PMR in the future as well. Senior Trade and Investment Adviser, British Embassy in Warsaw

  • Methodology
  • Executive summary
    • Cosmetics retail market in Central Europe
    • Cosmetics retail market in Bulgaria
    • Cosmetics retail market in the Czech Republic
    • Cosmetics retail market in Hungary
    • Cosmetics retail market in Poland
    • Cosmetics retail market in Romania
    • Cosmetics retail market in Slovakia
  • Key macroeconomic and demographic indicators
    • Macroeconomic overview
      • Gross domestic product
      • Private consumption
      • Inflation
      • Unemployment
      • Wages
    • Demographics
  • Cosmetics retail market in Central Europe
    • Market size and development
    • Market characteristics and trends
    • Largest cosmetics retailers in Central Europe
  • Cosmetics retail market in Bulgaria
    • Macroeconomic overview
    • Market size and development
    • Market trends
    • Top cosmetics retailers
    • Profiles of selected retailers
      • dm
      • Lilly Drogerie
      • Avon
      • Douglas
      • Oriflame
    • Distribution channels
      • Cosmetics stores
      • Large-area grocery stores
      • Direct selling
      • Pharmacies
      • Internet
    • Market segments
      • Face care
      • Body care
      • Hair care
      • Deodorants
      • Make-up
  • Cosmetics retail market in the Czech Republic
    • Macroeconomic overview
    • Market size and development
    • Market trends
    • Top cosmetics retailers
    • Profiles of selected retailers
      • dm
      • Teta
      • Rossmann
      • Avon
      • Sephora
    • Distribution channels
      • Cosmetics stores
      • Large-area grocery stores
      • Direct selling
      • Internet
      • Pharmacies
    • Market segments
      • Hair care
      • Deodorants
      • Body care and shower gels
      • Disposable paper products
  • Cosmetics retail market in Hungary
    • Macroeconomic overview
    • Market size and development
    • Market trends
    • Top cosmetics retailers
    • Profiles of selected retailers
      • dm drogerie markt
      • Rossmann
      • Mueller
      • Avon
      • Douglas
    • Distribution channels
      • Cosmetics stores
      • Large-area grocery stores
      • Direct selling
      • Pharmacies
      • Internet
    • Market segments
      • Personal hygiene
      • Skin care
      • Make-up
      • Oral care
      • Razor blades and epilators
  • Cosmetics retail market in Poland
    • Macroeconomic overview
    • Market size and development
    • Market trends
    • Top cosmetics retailers
    • Profiles of selected retailers
      • Rossmann
      • Super-Pharm
      • Natura
      • Douglas
      • Sephora
    • Distribution channels
      • Cosmetics stores
      • Large-area grocery stores
      • Direct selling
      • Internet
      • Pharmacies
    • Market segments
      • Face care
      • Hair care
      • Body wash
      • Dental and oral care
      • Make-up
  • Cosmetics retail market in Romania
    • Macroeconomic overview
    • Market size and development
    • Market trends
    • Top cosmetics retailers
    • Profiles of selected retailers
      • Avon
      • dm drogerie markt
      • Sephora
      • Oriflame
      • B&B Collection
    • Distribution channels
      • Cosmetics stores
      • Large-area grocery stores
      • Direct selling
      • Pharmacies
      • Internet
    • Market segments
      • Skin care
      • Hygienic paper products
      • Soaps and shower gels
      • Dermocosmetics
      • Deodorants
      • Hair care
      • Make-up
      • Perfumes
  • Cosmetics retail market in Slovakia
    • Macroeconomic overview
    • Market size and development
    • Market trends
    • Top cosmetics retailers
    • Profiles of selected retailers
      • dm
      • 101 Drogerie
      • Teta Drogerie
      • Avon Cosmetics
      • FAnn Parfumerie
    • Distribution channels
      • Cosmetics stores
      • Large-area grocery stores
      • Direct selling
      • Internet
      • Pharmacies
    • Market segments
      • Body and hair cosmetics
      • Face skin care
      • Deodorants and antiperspirants
      • Children’s cosmetics
      • Female paper hygiene
      • Disposable paper products
      • Oral care
      • Razor blades, shavers and epilators

Graphs

  • Value (€ m) and change (%) of the cosmetics market in Central Europe, 2012-2021
  • Value (BGN m) and change (%) of the cosmetics market in Bulgaria, 2012-2021
  • Value (CZK m) and change (%) of the cosmetics market in the Czech Republic, 2012-2021
  • Value (HUF m) and change (%) of the cosmetics market in Hungary, 2012-2021
  • Value (PLN m) and change (%) of the cosmetics market Poland, 2012-2021
  • Value (RON m) and change (%) of the cosmetics market in Romania, 2012-2021
  • Value (€ m) and change (%) of the cosmetics market in Slovakia, 2012-2021
  • Total GDP in Central and Eastern Europe (€ bn), 2012-2021
  • GDP of the CEE region, by country (€ bn, %), 2015
  • GDP average real change in CEE countries (%), 2015-2021
  • Average real change of private household consumption in CEE countries (%), 2015-2021
  • Average change of CPI in CEE countries (%), 2015-2021
  • Average gross monthly wage real change in CEE countries (%), 2015-2021
  • Distribution of population of CEE countries (‘000, %), 2015
  • Forecasted change of total population in CEE countries (%), 2015-2021
  • Urban population in CEE countries (%), 2014
  • Value (€ m) and change (%) of the cosmetics market in Central Europe, 2012-2021
  • Change in value of the cosmetics market in CE countries (%, y-o-y), 2012-2021
  • Cosmetics market size in Central Europe, by selected countries (%), 2012, 2015, 2018 and 2021
  • Cosmetics sales per capita in CE countries (€), 2012, 2015, 2018 and 2021
  • Value (BGN m) and change (%) of the cosmetics market in Bulgaria, 2012-2021
  • Growth rate of cosmetics retail channels in Bulgaria (%), 2012-2021
  • Value (CZK m) and change (%) of the cosmetics market in the Czech Republic, 2012-2021
  • Growth rate of cosmetics retail channels in the Czech Republic (%), 2012-2021
  • Value (HUF m) and change (%) of the cosmetics market in Hungary, 2012-2021
  • Annual growth rate of cosmetics retail channels in Hungary (%), 2012-2021
  • Value (PLN m) and change (%) of the cosmetics market Poland, 2012-2021
  • Growth rate of cosmetics retail channels in Poland (%), 2012-2021
  • Value (RON m) and change (%) of the cosmetics market in Romania, 2012-2021
  • Annual growth rate of cosmetics retail channels in Romania (%), 2012-2021
  • Value (€ m) and change (%) of the cosmetics market in Slovakia, 2012-2021
  • Growth rate of cosmetics retail channels in Slovakia (%), 2012-2021

Tables

  • Exchange rates to € in CE countries analysed, 2012-2015
  • GDP real change in CEE countries (%, y-o-y, constant prices), 2012-2021
  • Private Consumption in CEE countries (%, y-o-y, constant prices), 2012-2021
  • CPI in CEE countries (%, y-o-y), 2012-2021
  • Unemployment rates in CEE countries (% of labour force), 2012-2021
  • Average gross monthly wages in CEE countries (€, countries), 2012-2021
  • Average gross monthly wages, real change (%, y-o-y, constant prices), 2012-2021
  • Population of capitals in CEE countries ('000 and % of country’s total population), 2014
  • Cosmetics sales in CE countries (€ m), 2012-2021
  • Cosmetics market characteristics in CE, by country, 2015
  • Overview of the cosmetics market in CE, by country, 2016
  • Factors affecting the cosmetics market growth in CE, 2015-2021
  • Largest cosmetics retailers in Central Europe, by sales revenues (€ m), 2015
  • Largest cosmetics chains in Central Europe with regional presence, by store count, 2015
  • Largest cosmetics retailers in Central Europe by yearly sales per store (€ m), 2015
  • Key macroeconomic indicators for Bulgaria, 2012-2021
  • Overview of the cosmetics market in Bulgaria, 2012-2021
  • Factors affecting the cosmetics market growth in Bulgaria, 2015-2021
  • Market consolidation in Bulgaria, trend metrics, February 2016
  • Market expansion in Bulgaria, trend metrics, February 2016
  • Increasing popularity of bio and natural cosmetics in Bulgaria, trend metrics, February 2016
  • Pharmacies as a growing and developing channel in Bulgaria, trend metrics, February 2016
  • Popularity of retailers’ loyalty programmes in Bulgaria, trend metrics, February 2016
  • Local producers export most of their production in Bulgaria, trend metrics, February 2016
  • General data for largest cosmetics retailers in Bulgaria, 2015
  • Sales revenues of top cosmetics retailers in Bulgaria (BGN m), 2012-2016
  • Market shares of top cosmetics retailers in Bulgaria (%), 2012-2016
  • Sales dynamics of top cosmetics retailers in Bulgaria (%), 2012-2016
  • Store count of top cosmetics retailers in Bulgaria, 2012-2016
  • Sales per store of top cosmetics retailers in Bulgaria (BGN m), 2012-2016
  • Key data of dm in Bulgaria, 2012-2016
  • Key data of Lilly Drogerie in Bulgaria, 2012-2016
  • Key data of Avon in Bulgaria, 2012-2016
  • Key data of Douglas in Bulgaria, 2012-2016
  • Key data of Oriflame in Bulgaria, 2012-2016
  • Estimated market share of cosmetics retail channels in Bulgaria (%), 2012-2021
  • Sales value of cosmetics retail channels in Bulgaria (BGN m), 2012-2021
  • Key macroeconomic indicators for the Czech Republic, 2012-2021
  • Overview of the cosmetics market in the Czech Republic, 2012-2021
  • Factors affecting the cosmetics market growth in the Czech Republic, 2015-2021
  • Market consolidation in the Czech Republic, trend metrics, February 2016
  • Chain expansion in the Czech Republic, trend metrics, February 2016
  • Specialised chains remodel stores and extend offer in the Czech Republic, trend metrics, February 2016
  • Shopping abroad still popular in the Czech Republic, trend metrics, February 2016
  • High popularity of loyalty cards among Czech consumers, trend metrics, February 2016
  • Drugstore chains vs hypermarkets in the Czech Republic, trend metrics, February 2016
  • General data for largest cosmetics retailers in the Czech Republic, 2015
  • Sales revenues of top cosmetics retailers in the Czech Republic (CZK m), 2012-2016
  • Market shares of top cosmetics retailers in the Czech Republic (%), 2012-2016
  • Sales dynamics of top cosmetics retailers in the Czech Republic (%), 2012-2016
  • Store count of top cosmetics retailers in the Czech Republic, 2012-2016
  • Sales per store of top cosmetics retailers in the Czech Republic (CZK m), 2012-2016
  • Key data of dm drogerie markt in the Czech Republic, 2012-2016
  • Key data of p.k. Solvent in the Czech Republic, 2012-2016
  • Key data of Rossmann in the Czech Republic, 2012-2016
  • Key data of Avon in the Czech Republic, 2012-2016
  • Key data of Sephora in the Czech Republic, 2012-2016
  • Estimated market share of cosmetics retail channels in the Czech Republic (%), 2012-2021
  • Sales value of cosmetics retail channels in the Czech Republic (CZK m), 2012-2021
  • Key macroeconomic indicators for Hungary, 2012-2021
  • Overview of the cosmetics market in Hungary, 2012-2021
  • Factors affecting the cosmetics market growth in Hungary, 2015-2021
  • Market consolidation in Hungary, trend metrics, February 2016
  • Chain expansion and market entries in Hungary, trend metrics, February 2016
  • Legislation changes and government influence in Hungary, trend metrics, February 2016
  • Increasing popularity of private labels in Hungary, trend metrics, February 2016
  • Changes in consumer confidence and preferences in Hungary, trend metrics, February 2016
  • Growing demand for natural and exclusive cosmetics in Hungary, trend metrics, February 2016
  • General data for largest cosmetics retailers in Hungary, 2015
  • Sales revenues of top cosmetics retailers in Hungary (HUF m), 2012-2016
  • Market shares of top cosmetics retailers in Hungary (%), 2012-2016
  • Sales dynamics of top cosmetics retailers in Hungary (%), 2012-2016
  • Store count of top cosmetics retailers in Hungary, 2012-2016
  • Sales per store of top cosmetics retailers in Hungary (HUF m), 2012-2016
  • Key data of dm in Hungary, 2012-2016
  • Key data of Rossmann in Hungary, 2012-2016
  • Key data of Mueller in Hungary, 2012-2016
  • Key data of Avon in Hungary, 2012-2016
  • Key data of Douglas in Hungary, 2012-2016
  • Estimated market share of cosmetics retail channels in Hungary (%), 2012-2021
  • Sales value of cosmetics retail channels in Hungary (HUF m), 2012-2021
  • Store count of selected cosmetics retail chains in Hungary, February 2016
  • Key macroeconomic indicators for Poland, 2012-2021
  • Overview of the cosmetics market in Poland, 2012-2021
  • Factors affecting the cosmetics market growth in Poland, 2015-2021
  • Market consolidation in Poland, trend metrics, February 2016
  • Chain expansion and market entries in Poland, trend metrics, February 2016
  • Tightening of cooperation under franchise chains in Poland, trend metrics, February 2016
  • Poles buying more Polish brands, trend metrics, February 2016
  • Online purchases of cosmetics are ever more popular in Poland, trend metrics, February 2016
  • Fast growth of the make-up cosmetics segment in Poland, trend metrics, February 2016
  • General data for largest cosmetics retailers in Poland, 2016
  • Market shares of top cosmetic retailers in Poland (%), 2012-2016
  • Sales revenues of top cosmetic retailers in Poland (PLN m), 2012-2016
  • Sales dynamics of top cosmetic retailers in Poland (%), 2012-2016
  • Store count of top cosmetic retailers in Poland, 2012-2016
  • Sales per store of top cosmetic retailers in Poland (PLN m), 2012-2016
  • Key data of Rossmann in Poland, 2012-2016
  • Key data of Super-Pharm in Poland, 2012-2016
  • Key data of Drogerie Natura in Poland, 2012-2016
  • Key data of Douglas in Poland, 2012-2016
  • Key data of Sephora in Poland, 2012-2016
  • Estimated market share of cosmetics retail channels in Poland (%), 2012-2021
  • Sales value of cosmetics retail channels in Poland (PLN m), 2012-2021
  • Key macroeconomic indicators for Romania, 2012-2021
  • Overview of the cosmetics market in Romania, 2012-2021
  • Factors affecting the cosmetics market growth in Romania, 2015-2021
  • Chain expansion and market entries in Romania, trend metrics, February 2016
  • Market consolidation in Romania, trend metrics, February 2016
  • Impact of VAT rate reduction in Romania, trend metrics, February 2016
  • Local cosmetics producers bet on exports in Romania, trend metrics, February 2016
  • Growing popularity of luxury segment in Romania, trend metrics, February 2016
  • Increasing popularity of private labels in Romania, trend metrics, February 2016
  • General data for largest cosmetics retailers in Romania, 2015
  • Sales revenues of top cosmetics retailers in Romania (RON m), 2012-2016
  • Market shares of top cosmetics retailers in Romania (%), 2012-2016
  • Sales dynamics of top cosmetics retailers in Romania (%), 2012-2016
  • Store count of top cosmetics retailers in Romania, 2012-2016
  • Sales per store of top cosmetics retailers in Romania (RON m), 2012-2016
  • Key data of Avon in Romania, 2012-2016
  • Key data of dm drogerie markt in Romania, 2012-2016
  • Key data of Sephora in Romania, 2012-2016
  • Key data of Oriflame in Romania, 2012-2016
  • Key data of B&B Collection in Romania, 2012-2016
  • Estimated market share of cosmetics retail channels in Romania (%), 2012-2021
  • Sales value of cosmetics retail channels in Romania (RON bn), 2012-2021
  • Store count of selected cosmetics retail chains in Romania, February 2016
  • Key macroeconomic indicators for Slovakia, 2012-2021
  • Overview of the cosmetics market in Slovakia, 2012-2021
  • Factors affecting the cosmetics market growth in Slovakia, 2015-2021
  • Market consolidation in Slovakia, trend metrics, February 2016
  • Chain expansion in Slovakia, trend metrics, February 2016
  • Impact of popularity of loyalty programmes on the growth in Slovakia, trend metrics, February 2016
  • Shopping tourism driven by weakening currencies in Slovakia, trend metrics, February 2016
  • High popularity of private labels in Slovakia, trend metrics, February 2016
  • Slovak consumers are price sensitive but demand high product quality, trend metrics, February 2016
  • General data for largest cosmetics retailers in Slovakia, 2015
  • Sales revenues of top cosmetics retailers in Slovakia (€ m), 2012-2016
  • Market shares of top cosmetics retailers in Slovakia (%), 2012-2016
  • Sales dynamics of top cosmetics retailers in Slovakia (%), 2012-2016
  • Store count of top cosmetics retailers in Slovakia, 2012-2016
  • Sales per store of top cosmetics retailers in Slovakia (€ m), 2012-2016
  • Key data of dm drogerie markt in Slovakia, 2012-2016
  • Key data of 101 Drogerie chain in Slovakia, 2012-2016
  • Key data of Teta drogerie chain in Slovakia, 2012-2016
  • Key data of Avon Cosmetics in Slovakia, 2012-2016
  • Key data of FAnn Parfumerie in Slovakia, 2012-2016
  • Estimated market share of cosmetics retail channels in Slovakia (%), 2012-2021
  • Sales value of cosmetics retail channels in Slovakia (€ m), 2012-2021
  • Value and volume sales of body and hair cosmetics in Slovakia, September 2013-August 2014 and September 2014-August 2015
  • Value and volume sales of face skin care cosmetics in Slovakia, November 2013-October 2014 and November 2014-October 2015
  • Value and volume sales of children’s cosmetics in Slovakia, May 2013-April 2014 and May 2014-April 2015
  • Value and volume sales of disposable paper products in Slovakia, July 2013-June 2014 and July 2014-June 2015
  • Value and volume sales of toothpastes and mouth wash products in Slovakia, June 2013-May 2014 and June 2014-May 2015
  • Value and volume sales of toothbrushes in Slovakia, June 2013-May 204 and June 2014-May 2015
  • Value and volume razor blades, shavers and shaving cosmetics in Slovakia, March 2013-February 2014 and March 2014-February 2015