Color cosmetics retail market in Poland 2017 Market analysis and development forecasts for 2017-2022

Color cosmetics retail market in Poland 2017

Market analysis and development forecasts for 2017-2022

This latest publication from PMR provides a comprehensive overview of the state of colour cosmetics retail in Poland. It looks at the financial situation and expansion plans of the largest retailers and second-tier players and takes into account the impact of macroeconomic factors and legislative changes.

 

The report discusses the value and structure of colour cosmetics retail from 2013 through 2022 in terms of key distribution channels and product segments. It also presents the profile of the Polish consumer of colour cosmetics – both female and male – drawing on the findings from a unique survey of 500 adults conducted for the purposes of the report.

Selected popular colour cosmetics will be examined in greater detail in order to show their unique characteristics and to highlight differences between the categories.
 

What is the content of the report?

 

  • Market value, with a 5-year forecast developed by PMR econometricians using proven models
  • Sales value of colour cosmetics in individual distribution channels in 2013-2022
  • Value of colour cosmetics segments - such as facial skin, eye makeup, lip makeup, or hair colouring - in Poland in 2013-2022
  • Market value broken down by price segments such as selective cosmetics and mass cosmetics
  • Expert commentary explaining the data: causes, consequences, other development scenarios for colour cosmetics retail in Poland
  • Profile of the consumer of colour cosmetics in Poland – based on a new survey into Poles’ cosmetics purchases carried out by PMR at the beginning of 2017 on a purposive sample of 500 adults
  • Impact of recently enacted or planned legislation on colour cosmetics retail in Poland (the Rodzina 500+ programme, restrictions on Sunday trade, changes to the Pharmaceutical Law)
  • Ranking list of the largest players in colour cosmetics retail in Poland by revenue share of colour cosmetics and by store numbers, with information on expansion plans, changes in product assortment
  • Analysis of the evolution of grocery chains’ colour cosmetics offer

 

Who benefits from the analysis? 

 

The report is designed for managers and sales, marketing, strategy, and business development professionals within the following types of organisations:

 

  • Cosmetics/drugstore chains,
  • Specialty retail chains selling colour cosmetics,
  • Direct-selling firms,
  • Large-format grocery stores,
  • Cosmetics FMCG wholesalers,
  • Cosmetics manufacturers,
  • Packaging manufacturers,
  • Manufacturers of cosmetics accessories (hair and body),
  • Manufacturers of components,
  • Banks and investment funds,
  • Companies considering supplementing their product offer with cosmetics (e.g. clothing chains),
  • Companies interested in the buying habits of Polish consumers (research firms, consultancies, advertising agencies).

 

Why to buy the report?

 

  • Comprehensive picture of colour cosmetics retail in Poland and all its distribution channels – a resource for assessing market opportunities
  • Analysis of the market and its main segments with a focus on the fastest-growing product groups.
  • 5-year forecasts for the market as a whole and its segments and channels developed using advanced econometric methods - a valuable tool for strategy development (short-term strategy, long-term strategy, sales strategy)
  • A unique survey into Poles’ basket of cosmetics and the cosmetics purchase process of female and male consumers, carried out on a purposive sample of 500 adults – helps confirm or identify key market trends
  • The report includes a detailed analysis of market trends and their estimated impact on market value
  • Analysis of the competitive landscape and the largest players that will be of help in deciding whether to invest in a new segment or how to design the product offer
  • Based on a consistent PMR methodology allowing for comparability between reports

 

 

PMR's retail publications give me detailed insight into retail developments in Poland, even concerning 'minor' developments. It is the most informative English-language resource that I have found. General Manager, Royal Ahold, The Netherlands
PMR provides a good service and is always open to discussion. All reports are well structured & are always on time. Member of the Managment Board, SCA Hygiene Products
We use PMR's services due to their analysts' extensive experience in market analysis, their high quality and level of engagement in the market research carried out for us. We consider PMR a competent and professional company and recommend them as a reliable partner in the area of economic information and market analysis. Senior Trade and Investment Adviser, British Embassy in Warsaw
The regular updates from PMR give us a detailed insight into the retail market that we couldn't possibly gather ourselves without significant resources. This information helps guide our strategy and decision-making in marketing and in selling our products to the retail market in Eastern Europe and Russia. Market Development Manager, Zebra Technologies Europe Limited
Our experience with PMR is a positive one. The retail reports they have are accurate and to the point, handling the important issues. With their newsletter you are kept updated on the short term as well. We very much appreciate their accurately informing us about available reports by regular contact, without being obtrusive. European Marketing Research Manager, international retail company
It's a great pleasure to cooperate with PMR because of its analysts' wealth of experience in understanding the local market. We consider PMR a competent and professional company which helps us conduct our business. I would also like to state that PMR's team is always ready to respond to emerging customer needs. We can recommend it as a reliable partner. Business Analyst, Hilti Distribution, Russia
PMR's analysts understand our needs well and the standard of their service has always fully met our expectations. We are looking forward to cooperating with PMR in the future as well. Senior Trade and Investment Adviser, British Embassy in Warsaw
As a London-based company, with operations abroad, we looked for the best-in-class Market Intelligence supplier. PMR brought us quality reports that improved our CEE market knowledge and understanding. Development Manager, GVA Grimley
PMR reports are a serious contribution to the market overview picture, focusing our attention on key events in the industry as well as highlighting both general and specific market indicators. Together, these components are the base for our future forecasts of construction market development and help us to plan our sales. Market Analyst, Alpha Cement

  • Methodology
  • Executive summary
  • Macroeconomic forecasts
    • Assessment of 2016
    • Outlook for 2017
    • Mid-term outlook for 2018-2022
  • Value and growth of the colour cosmetics market
    • Market development scenarios
  • Overview of the market
    • Market trends
      • Impact of blogs and videoblogs on the colour cosmetics market
      • Colour cosmetics as gifts
      • Dermocosmetics for makeup sold at pharmacies
      • Promotions for colour cosmetics
      • Private label colour cosmetics
    • Key factors affecting the market
      • Demographics
      • Disposable income
      • Consumer spending
      • Spending on advertising
  • Consumer profile
    • Consumer in 2016
      • Purchases of selected colour cosmetic types
      • Factors affecting decisions on where colour cosmetics are bought
      • Factors affecting consumer choices during purchases of colour cosmetics
      • Brands considered before buying colour cosmetics
      • Buying habits for colour cosmetics
    • Segmentation of consumers buying colour cosmetics
      • Trendy and wealthy (23%)
      • Bargain hunters (21%)
      • Mature elegance (20%)
      • Elderly ladies (19%)
      • Stable and reasonable (17%)
  • Distribution channels
    • Health and beauty chains
      • Large health and beauty chains
      • Franchise health and beauty chains
      • Small health and beauty chains
      • Chains with makeup cosmetics
      • Perfumeries
    • Direct selling
    • Online sales
    • Large-format grocery stores
      • Hypermarkets
      • Discount stores
    • Marketplaces and open-air markets
  • Overview of selected colour cosmetics sales
    • Face makeup cosmetics
      • Foundation
      • Blusher/bronzer
    • Eye makeup cosmetics
      • Mascara
      • Eyeliner
      • Eyeshadow
    • Lip makeup cosmetics
      • Lipstick
      • Lip gloss
    • Nail cosmetics
      • Nail painting
      • Nail polish
    • Hair colouring cosmetics
      • Hair colouring
      • Hair dye
  • Largest retailers of colour cosmetics
    • Profiles of selected players
      • Rossmann
      • Jeronimo Martins (Biedronka and Hebe)
      • Sephora
      • Avon
      • Super-Pharm
      • Douglas
      • Inglot
      • Oriflame Polska
      • Natura

Graphs

  • Value (PLN m) and change (%) of the colour cosmetics market in Poland, 2013-2022
  • Projected growth in value of the colour cosmetics retail market in Poland in optimistic and pessimistic scenarios (%), 2017-2022
  • Information about colour cosmetics searched for on the internet in Poland (%), 2017
  • Did you receive a makeup, hair dye or nail colouring product as a gift over the last year?
  • Did you buy a makeup, hair dye or nail colouring product for a gift over the last year?
  • What cosmetic did you receive as a gift?
  • What cosmetic do you usually give as a gift?
  • Sales of dermocosmetics for face makeup at pharmacies in Poland (PLN m), 2015 and Q1-Q3 2016
  • Market shares of largest manufacturers of dermocosmetics for makeup in Poland, by sales value (%), 2015 – Q1-Q3 2016
  • Population of Poland, by date of birth (%), June 2016
  • Shae of female Poles in total population of the country, by date of birth (%), June 2016
  • Average monthly per capita disposable income in Poland (PLN) and change (%, y-o-y), 2013-2016
  • Monthly per capita spending on personal hygiene in Poland (PLN) and change (%), 2013-2015
  • Total spending on advertising of colour cosmetics in Poland (PLN m) and change (%), 2013-2016
  • Categories of cosmetics purchased in the past 12 months (from April 2016) in Poland (%), 2017
  • Number of selected colour cosmetics bought by respondents in Poland over the last 12 months (%), 2017
  • Key factors affecting decisions on where to shop for cosmetics in Poland (%), 2017
  • Key factors affecting purchases of cosmetics in Poland (%), 2017
  • Value (PLN m) and change (%) of colour cosmetics sales in health and beauty stores in Poland, 2013-2022
  • Value (PLN m) and change (%) of direct selling of colour cosmetics in Poland, 2013-2022
  • Value (PLN m) and change (%) of colour cosmetics online sales in Poland, 2013-2022
  • Value (PLN m) and change (%) of colour cosmetics sales in large-format grocery stores in Poland, 2013-2022
  • Value (PLN m) and change (%) of colour cosmetics sales in hypermarkets in Poland, 2013-2022
  • Value (PLN m) and change (%) of colour cosmetics sales in discount stores in Poland, 2013-2022
  • Value (PLN m) and change (%) of colour cosmetics sales in marketplaces and open-air markets in Poland, 2013-2022
  • Number of foundations bought during the last 12 months in Poland (%), 2017
  • Location of foundation purchases in Poland (%), 2017
  • Stores where foundations were purchased in Poland (%), 2017
  • Number of blushers/bronzers bought during the last 12 months in Poland (%), 2017
  • Location of blusher/bronzer purchases in Poland (%), 2017
  • Stores where blushers/bronzers were purchased in Poland (%), 2017
  • Number of mascaras bought in Poland (%), 2017
  • Location of mascara purchases in Poland (%), 2017
  • Stores where mascaras were purchased in Poland (%), 2017
  • Number of eyeliners bought during the last 12 months in Poland (%), 2017
  • Location of eyeliner purchases in Poland (%), 2017
  • Stores where eyeliners were purchased in Poland (%), 2017
  • Number of eyeshadows bought during the last 12 months in Poland (%), 2017
  • Types of eyeshadow bought in Poland (%), 2017
  • Location of eyeshadow purchases in Poland (%), 2017
  • Stores where eyeshadows were purchased in Poland (%), 2017
  • Number of lipsticks bought during the last 12 months in Poland (%), 2017
  • Location of lipstick purchases in Poland (%), 2017
  • Stores where lipsticks were purchased in Poland (%), 2017
  • Number of lip gloss items bought during the last 12 months in Poland (%), 2017
  • Location of lip gloss purchases in Poland (%), 2017
  • Stores where lip gloss was purchased in Poland (%), 2017
  • Proportion of women who paint their nails in Poland (%), 2017
  • Frequency of having nails done by manicurist in Poland (%), 2017
  • Number of nail polish items bought during the last 12 months in Poland (%), 2017
  • Location of nail polish purchases in Poland (%), 2017
  • Location of nail polish purchases in Poland (%), 2017
  • Proportion of women who dye their hair in Poland (%), 2017
  • Frequency of hair colouring in Poland (%), 2017
  • Number of hair dyes bought during the last 12 months in Poland (%), 2017
  • Location of hair dye purchases in Poland (%), 2017
  • Stores where hair dye was purchased in Poland (%), 2017

Tables

  • Sample characteristics in consumer survey of the colour cosmetics market in Poland, 2017
  • Selected statistics for the colour cosmetics market in Poland, 2014-2018
  • Selected macroeconomic indicators: data and forecasts for Poland for 2013-2022
  • Overview of the cosmetics market in Poland, 2013-2022
  • Growth factors for the colour cosmetics market in Poland, 2016-2022
  • SWOT analysis of the colour cosmetics market in Poland
  • Searching for information about colour cosmetics on the internet (%), 2017
  • Giving and receiving colour cosmetics as gifts in Poland – cross-tabulation, 2017
  • Seven bestselling dermocosmetics for makeup in Poland, by sales value (PLN m), 2015 − Q1-Q3 2016
  • Seven bestselling dermocosmetics for makeup in Poland, by number of packages sold (‘000), 2015 − Q1-Q3 2016
  • Share of private labels in colour cosmetics sales in Poland (%), 2013-2015
  • Impact of individual factors on the value of colour cosmetics market in Poland, 2013-2022
  • Spending on advertising of hygiene and care products in Poland (%), by product group, 2016
  • Purchases of makeup, hair dying and nail colouring cosmetics in Poland over the last 12 months – cross-tabulation, 2017
  • Most recognisable brands of colour cosmetics in Poland, 2017
  • Buying habits for makeup, hair colouring and nail polish cosmetics in Poland, 2017
  • Segmentation, by demographics and total share (%), 2017
  • Segmentation − selected descriptive variables (%), 2017
  • Segmentation − number of cosmetic products bought by respondents in Poland (%), 2017
  • Segmentation − buying habits (average), 2017
  • Share of distribution channels in the cosmetics market in Poland (%), 2013-2022
  • Value of the colour cosmetics market in Poland, by distribution channel (PLN m), 2013-2022
  • Growth rate of cosmetics distribution channels in Poland (%), 2013-2022
  • SWOT analysis of cosmetics sales in health and beauty stores in Poland
  • Overview of large health and beauty chains in Poland, 2015-2017
  • Estimated sales value of colour cosmetics (PLN m) and number of stores in large health and beauty chains in Poland, 2013-2017
  • Overview of franchise health and beauty chains in Poland, 2015-2017
  • Estimated sales of colour cosmetics (PLN m) and number of stores in franchise health and beauty chains in Poland, 2013-2017
  • Overview of small health and beauty chains in Poland, 2015-2017
  • Estimated sales of colour cosmetics (PLN m) and number of stores in small health and beauty chains in Poland, 2013-2017
  • Overview of makeup cosmetic chains in Poland, 2015-2017
  • Estimated sales (PLN m) and number of stores in chains with colour cosmetics in Poland, 2013-2017
  • Overview of large perfumery chains in Poland, 2015-2017
  • Sales of colour cosmetics (PLN m) and number of stores in large perfumery chains in Poland, 2013-2017
  • SWOT analysis of colour cosmetics direct selling in Poland
  • Value (PLN ‘000) and change (%) of selected categories of colour cosmetics sales via Allegro online sales platform in Poland, 2015-2016
  • SWOT analysis of colour cosmetics online sales in Poland
  • SWOT analysis of colour cosmetics sales at large-format grocery stores in Poland
  • Number and area of marketplaces and number of permanent small retail points in Poland, 2013-2016
  • Number of marketplaces in Poland, by voivodship, 2015
  • SWOT analysis of colour cosmetics sales in marketplaces and open-air markets in Poland
  • Demographic structure of population of respondents who buy foundation in Poland, 2017
  • Foundation brands bought in Poland, 2017
  • Acceptance of foundation prices in Poland, by age and income (%), 2017
  • Demographic structure of population of respondents who buy blusher/bronzer in Poland (%), 2017
  • Blusher/bronzer brands bought in Poland, 2017
  • Acceptance of blusher/bronzer prices in Poland, by age and income (%), 2017
  • Demographic structure of population of respondents who bought a mascara during the last 12 months in Poland (%), 2017
  • Mascara brands bought in Poland, 2017
  • Acceptance of mascara prices in Poland, by age and income (%), 2017
  • Demographic structure of population of respondents who bought an eyeliner during the last 12 months in Poland (%), 2017
  • Eyeliner brands bought in Poland, 2017
  • Acceptance of eyeliner prices in Poland, by age and income (%), 2017
  • Demographic structure of population of respondents who bought an eyeshadow during the last 12 months in Poland (%), 2017
  • Eyeshadow brands bought in Poland, 2017
  • Acceptance of eyeshadow prices in Poland, by age and income (%), 2017
  • Demographic structure of population of respondents who bought a lipstick during the last 12 months in Poland (%), 2017
  • Lipstick brands bought in Poland, 2017
  • Acceptance of lipstick prices in Poland, by age and income (%), 2017
  • Demographic structure of population of respondents who bought lip gloss during the last 12 months in Poland (%), 2017
  • Lip gloss brands bought in Poland, 2017
  • Acceptance of lip gloss prices in Poland, by age and income (%), 2017
  • Demographic structure of population of respondents who bought nail polish during the last 12 months in Poland (%), 2017
  • Nail polish brands bought in Poland, 2017
  • Acceptance of nail polish prices in Poland, by age and income (%), 2017
  • Demographic structure of population of respondents who bought hair dye during the last 12 months in Poland (%), 2017
  • Hair dye brands bought in Poland, 2017
  • Acceptance of hair dye prices in Poland, by age and income (%), 2017
  • General information on top 10 retailers of colour cosmetics in Poland, 2016
  • Estimated market shares of top 10 retailers of colour cosmetics in Poland (%), 2013-2017
  • Estimated revenue from sales of colour cosmetics of top 10 retailers in the segment in Poland (PLN m), 2013-2017
  • Change in colour cosmetics sales of top 10 retailers in the segment in Poland (%), 2013-2017
  • Store count of largest colour cosmetics retailers in Poland, 2013-2017
  • Estimated sales per store of colour cosmetics of largest retailers in the segment in Poland (PLN m), 2013-2017
  • Rossmann in Poland: sales and store count, 2013-2017
  • Biedronka in Poland: sales and store count, 2013-2017
  • Hebe in Poland: sales and store count, 2013-2017
  • Sephora in Poland: sales and store count, 2013-2017
  • Avon in Poland: sales and store count, 2013-2017
  • Super-Pharm in Poland: sales and store count, 2013-2017
  • Douglas in Poland: sales and store count, 2013-2017
  • Inglot in Poland: retail sales and store count, 2013-2017
  • Oriflame in Poland: sales and store count, 2013-2017
  • Drogerie Natura in Poland: sales and store count, 2013-2017