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Clothing and footwear retail market in Russia 2011

Luxury market insights and development forecasts for 2011-2013

Clothing and footwear retail market in Russia 2011 Luxury market insights and development forecasts for 2011-2013

August 2011
Pages: 139
Delivery: PDF


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The report aims to provide information about clothing, footwear and accessories market in Russia together with development forecasts up to 2013. The study presents market value, trends in CFA retail, major consumer groups, overview of selected clothing segments, including luxury market, as well as main distribution channels. In addition, the report includes profiles of the leading CFA retailers in Russia
 

Companies in this report

Adidas Group, Benetton Group, Bosco di Ciliegi, CentrObuv, Crocus Group, Decathlon, Detsky Mir (Sistema), Ecco, Ekonika (Novard), Finn Flare, Gloria Jeans, Inditex, JamilCo, Melon Fashion Group, Mercury Group, Monarch (Palmira), Monro, Obuv’ Rossii, O’Stin, Podium Fashion Group, Ralf Ringer, Sela, Sportmaster, Tervolina, Tvoyo.. and many more!

Russian market is large enough to provide many opportunities for both existing chains and new entrants

Did you know... 
Volga Federal District has most cities-millionaires among Russian districts, namely four.
In Russia, there are 11 cities with population exceeding one million.
In 2010, Russia became one of the countries that attracted most of the Benetton Group's investments.
Ecco operates more than 250 stores in Russia, Inditex has over 220.
Russia/CIS is one of the three key strategic markets for Adidas group according to Strategic Business Plan Route 2015 adopted by the company.
CentrObuv and Detsky Mir Group intend conducting an IPO (Initial Public Offering).
Sportmaster develops in Russia four franchise chains: Sportlandia, Columbia, FootTerra and O'Neill.
Luxury CFA retailing is highly consolidated in Russia.
One of each four Melon Fashion Group's stores operates as franchise.
The largest online retailer in Russia specialising in CFA is Kupivip.ru.
  • Russian CFA market, after being hit by recession, finally showed clear evidence of recovery in most of its segments.
  • Many market players, having employed efficient strategies of crisis management already experienced rise in turnover and profits, while some are still dealing with recession.
  • Market architecture changed. Some companies left the market or one of its segments they were operating in, leaving a market niche to be filled by others. - New tendencies are observed on the Russian CFA market in the targeted period caused by economic development in Russia.
  • Russian CFA market presents a lot of opportunities for many potential entrants, however its structure is complex and changes dynamically. Therefore, it is very important to be aware of the current market condition and market trends.

Key topics covered by our report

  • economic and demographic situation in Russia
  • retail market overview: size, structure, shopping centre market development
  • analysis of clothing and footwear market by segments, main players and consumer groups
  • key data concerning clothing and footwear market including market size, market development and forecast for 2011-2013
  • trends in CFA retail in Russia 
  • overview of selected clothing segments, including luxury market
  • the importance and features of particular distribution channels in CFA retail market
  • profiles of major clothing and footwear retail companies and chains

Find out the answers for the following questions!

  • How does the clothing and footwear market in Russia develop after the crisis?
  • What are the prospects for CFA market in Russia?
  • How much is CFA market and its segments in Russia worth?
  • Which of the world largest CFA retailers operate in Russia?
  • How do the retail chains manage on the CFA market in Russia?
  • How numerous are the major CFA retail chains in Russia?
  • What kind of market trends have been recently observed in CFA Russia?
  • What is the significance of particular distribution channels in retail sales of clothing and footwear range in Russia?

Report strengths

  • already the fourth edition of the report
  • complex picture of the CFA market in Russia: includes general overview as well as a lot of detailed information
  • profiles of more than 20 retail chains operating on clothing and footwear market in Russia
  • development forecasts up to 2013

When will the report be useful?

  • threats and opportunities analysis 
  • verifying the possibilities of market entry on the Russian market
  • analysis of further investment opportunities for the companies already operating in Russia
  • estimating the potential of the Russian market 
  • start or development of a business in all sectors servicing retail market
  • strategy planning of the company development (expansion plans)
  • competition analysis

Who will benefit from reading the report?

  • management, sales and marketing departments of retail companies, of all branches – operating in Russia and considering market entry
  • manufacturers and importers of clothing, footwear and accessories
  • companies providing services for retail sector – IT, logistics, display and promotional systems and solutions
  • chambers of commerce, retail institutions
  • financial sector (banks, investment funds)
  • consulting and research companies

Extract from this report

  • Moscow remains the leader in terms of shopping centres development. Thus, it accounts for 30% of the total shopping centre space in the country.
  • China remains the leader in the Russian CFA imports sector. A considerable share of imports in Russia remains grey.
  • As Russia proved to be a promising market, despite the economic crisis, luxury CFA brands tend to establish their own distribution channels, and many have withdrawn their contracts with distributors in Russia.
  • In the category of CFA open-air markets enjoy the significant share of sales compared to other categories (such as foods, consumer electronics, personal care and other).
  • For some global players, Russia became one of the key growth markets, to mention Adidas Group, Benetton or Ecco, among others. 

Market commentary by expert

Russia still remains one of the most attractive markets, offering the potential of nearly 143 million inhabitants with economy expected to develop at least 4% year on year in medium term. In 2010, retail sales increased in Russia by nearly 13% and reached around $540bn. Moreover, this year the pace of growth does not decline. The clothing and footwear market is the second-largest retail sector in the country, after food retail and it keeps growing. Many of its segments provide opportunities for those who are already operating in Russia as well as for those willing to enter the country. 

Dominika Kubacka, Retail market analyst

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  1. Methodology p. 7

  2. Executive summary p. 11

  3. Economic and demographic situation p. 23

    • Macro-economic indicators p. 23
    • Demographics p. 25
  4. General overview of the retail market p. 27

    • Market size p. 27
    • Structure of retail sales p. 28
    • Shopping centre development p. 30
  5. Clothing, footwear and accessories retail market p. 35

    • Market value p. 35
    • Market segments p. 37
    • CFA imports in Russia p. 40
    • Foreign vs domestic retailers p. 43
    • Leading players p. 46
    • Price segments p. 47
    • Trends in CFA trade in Russia p. 51
    • CFA consumer behaviour p. 53
  6. Luxury clothing and footwear market p. 57

    • Market value p. 57
    • Retail property for the luxury CFA segment p. 58
    • Operating in Russia p. 59
    • Largest players p. 60
      • Mercury Group p. 60
      • Bosco di Ciliegi p. 61
      • JamilCo p. 62
      • Podium Fashion Group p. 62
      • Crocus Group p. 63
    • Luxury consumer p. 64
  7. Distribution channels p. 67

    • Clothing, footwear and accessories retail chains p. 68
    • Mixed-assortment and independent CFA stores p. 71
      • Mixed-assortment stores p. 71
      • Independent stores selling CFA p. 72
    • Open-air markets p. 73
    • Internet, mail order and catalogues p. 75
  8. Overview of selected CFA markets p. 79

    • Casual wear p. 80
    • Children’s wear p. 81
    • Sportswear p. 84
    • Underwear, nightclothes and swimwear p. 86
  9. Profiles of key clothing and footwear market players p. 89

    • Adidas Group p. 89
    • Sportmaster p. 91
    • CentrObuv p. 94
    • Sistema (Detsky Mir) p. 96
    • Inditex p. 99
    • Tvoyo p. 102
    • Gloria Jeans p. 103
    • Sela p. 105
    • Ecco p. 107
    • Melon Fashion Group p. 109
    • Benetton p. 113
    • Ekonika p. 115
    • Tervolina p. 117
    • Monro p. 119
    • Finn Flare p. 121
    • Ralf Ringer p. 123
    • Palmira (Monarch) p. 124
    • Obuv’ Rossii p. 126
    • Decathlon p. 130
  10. List of graphs p. 133

  11. List of tables p. 135

  12. About PMR p. 137

  13. Contact PMR p. 138

List of graphs

  1. Retail sales in Russia (RUB bn) and growth (%, y-o-y), 2005-2013
  2. CFA retail market value in Russia (RUB bn) and growth (%), 2005-2013
  3. CFA retail market value in Russia, total and by segment (RUB bn), 2005-2013
  4. CFA market in Russia by distribution channel (%), 2010
  5. GDP growth, CPI and unemployment rate in Russia (%), 2003-2013
  6. Growth rates of disposable incomes in Russia (%, y-o-y), 2001-2010
  7. Population in Russia (m) and growth (%, y-o-y), 2001-2011
  8. Life expectancy in Russia (years), 2001-2009
  9. Retail sales in Russia (RUB bn) and growth (%, y-o-y), 2005-2013
  10. Retail turnover in Russia by Federal District (%), 2010
  11. Breakdown of retail sales in Russia (%), 1992, 1995 and 2000-2010
  12. Structure of non-food retail sales in Russia, by product category (%), 2010
  13. CFA retail market value in Russia (RUB bn) and growth (%), 2005-2013
  14. CFA retail market value in Russia, total and by segment (RUB bn), 2005-2013
  15. Composition of retail sales in Russia, by Federal District (%), 2010
  16. Clothing retail market value in Russia (RUB bn) and growth (%), 2005-2013
  17. Footwear retail market value in Russia (RUB bn) and growth (%), 2005-2013
  18. Accessories (and costume jewellery) retail market value in Russia (RUB bn) and growth (%), 2005-2013
  19. Share of CFA sales in the total retail turnover in Russia (%), 2005-2013
  20. Share of CFA in official imports to Russia (%), 2005-2010
  21. Clothing and footwear official imports in Russia ($ m), 2005-2010
  22. Clothing and footwear official imports in Russia (RUB bn), 2005-2010
  23. Official imports of footwear in volume in Russia (‘000 pairs), 2005-2010
  24. Share of the CIS countries in clothing and footwear imports in Russia (%), 2005-2010
  25. CFA market in Russia by price segment (%, value shares), 2010
  26. Clothing market in Russia by price segment (%, value shares), 2010
  27. Footwear market in Russia by price segment (%, value shares), 2010
  28. Clothing market in Russia by consumer group (%, value shares), 2010
  29. Footwear market in Russia by consumer group (%, value shares), 2010
  30. Accessories market in Russia by consumer group (%, value shares), 2010
  31. Luxury CFA retail market in Russia (RUB bn), 2005-2013
  32. CFA market in Russia by distribution channel (%), 2010
  33. Number of open-air markets (‘000) and trade places in markets (‘000), Russia, 2005-2010
  34. Open-air markets in Russia by type, 2011
  35. Occupancy of open-air markets in Russia by type (%), 2010 and 2011
  36. Internet sales in Russia by categories (%), 2010
  37. CFA online orders by online store type in Russia (%), 2010
  38. CFA market in Russia, by market segments (%), 2010
  39. Number of births in Russia (‘000), 2001-2010
  40. Number of children of various age groups in Russia (‘000), 2001-2010
  41. Number of Sportmaster stores in Russia and the CIS, 2004-July 2011
  42. Number of CentrObuv’ stores in Russia, 2000-2011
  43. Number of stores and retail space (‘000 m2) of Detsky Mir chain in Russia, 2005-2010
  44. Net revenues (RUB m) and change (%) of Detsky Mir in Russia, 2005-2010
  45. Number of Inditex Group stores in Russia, 2006-2011
  46. Number of Inditex Group stores in Russia, by retail brands, 2006-2011
  47. Overall Gloria Jeans sales ($ m), 2002-2010
  48. Number of Gloria Jeans stores in Russia and Ukraine, 2007-2010
  49. Number of Sela stores in all markets of presence, 2000-2011
  50. Number of MFG stores in Russia and Ukraine, 2003-2011
  51. Number and selling area (m2) of Melon Fashion Group stores, 2006-2010
  52. Number of MFG stores in Russia and Ukraine, 2003-2011
  53. Melon Fashion Group sales in Russia and Ukraine ($ m), 2005-2010
  54. Sales of MFG in Russia, by store chains (RUB m, %), 2010
  55. Sources of supply for MFG (%), 2007-2010
  56. Number of Benetton stores in Russia, 2002-2011
  57. Ekonika sales in all markets of presence ($m), 2005-2010
  58. Number of all Ekonika stores, 2002-2010
  59. Number of Finn Flare stores in all markets of presence, 2002-2010
  60. Obuv’ Rossii sales in Russia (RUB bn) and change (%), 2005-2011
  61. Sales ($ bn) and storecount of Obuv’ Russii in Russia, 2004-2011

List of tables

  1. Average exchange rates $/RUB, 2005-2010
  2. Key CFA market players in Russia, 2011
  3. The most highly populated cities of Russia, January 2010
  4. Shopping centres opened in Moscow in 2010, by GLA
  5. Shopping centres offer in Russia, Q1 2011
  6. Shopping centre rents by format, Q1 2011
  7. Shopping centres under construction in Moscow, 2011
  8. The presence of the world’s leading CFA companies on the market of Russia, February 2011
  9. Barriers and opportunities for foreign operators entering Russia
  10. Key CFA market players in Russia, 2011
  11. Luxury CFA shopping centres in Russia, 2011
  12. Businesses developed by Bosco di Ciliegi, April 2011
  13. Stores operated by Podium Fashion Group, April 2011
  14. CFA boutiques housed in Crocus City Mall, April 2011
  15. Selected clothing retail chains in Russia by storecount, April 2011
  16. Leading footwear chains by number of stores in Russia, April 2011
  17. Leading accessories chains by number of stores in Russia, April 2011
  18. CFA in the top-30 online stores in Russia, 2010
  19. Leading sporting goods retail chains in Russia, April 2011
  20. Leading underwear, nightclothes and swimwear retail companies in Russia, April 2011
  21. Key data for Adidas Group, 2011
  22. Geography of Adidas Group by retail chain, May 2011
  23. Key data for Sportmaster, 2011
  24. Number of Sportmaster own stores in Russia and the CIS, July 2011
  25. Geography of O’Stin retail chain in Russia and the CIS, August 2011
  26. Franchised retail chains developed by Sportmaster in Russia, 2011
  27. Key data for CentrObuv, 2011
  28. Geography of the CentrObuv company’s stores (CentrObuv and Centro chains) in Russia, May 2011
  29. Key data for Sistema, 2011
  30. Geography of the Detsky Mir chain in Russia, July 2011
  31. Number of Detsky Mir formats in Russia, July 2011
  32. Key data for Inditex, 2011
  33. Formats of Inditex Group represented in Russia, April 2011
  34. Key data for Tvoyo, 2011
  35. Geography of Tvoyo retail chain in Russia and the CIS, June 2011
  36. Key data for Gloria Jeans, 2011
  37. Geography of Gloria Jeans chain in Russia and the CIS, April 2011
  38. Key data for Sela, 2011
  39. Geography of the Sela chain in all markets of presence, May 2011
  40. Key data for Ecco, May 2011
  41. Geography of Ecco own stores in Russia, May 2011
  42. Key data for Melon Fashion Group, 2011
  43. Melon Fashion Group brand portfolio, 2011
  44. Number of MFG own and franchised stores in Russia, by store chain, 2010
  45. Key data for Benetton, 2011
  46. Geography of the Benetton chain in Russia, May 2011
  47. Key data for Ekonika, 2011
  48. Geography of Ekonika chain in Russia and the CIS, May 2011
  49. Key data for Tervolina, 2011
  50. Geography of Tervolina stores in Russia, May 2011
  51. Key data for Monro, 2011
  52. Monro chains in Russia, May 2011
  53. Geography of Monro shops in Russia, May 2011
  54. Key data for Finn Flare, 2011
  55. Geography of Finn Flare by retail chain, May 2011
  56. Key data for Ralf Ringer, 2011
  57. Number of Ralf Ringer stores in Russia, July 2011
  58. Key data for Monarch, 2011
  59. Geography of the Monarch chain in Russia and the CIS, July 2011
  60. Key data for Obuv’ Rossii, 2011
  61. Number and location of Obuv’ Rossii franchised stores in Russia, July 2011
  62. Chains owned by Obuv’ Rossii, May 2011
  63. Geography of Obuv’ Rossii by retail chain, July 2011
  64. Key data for Decathlon, 2011
  65. Number of Decathlon own stores in Russia, May 2011
Clothing and footwear retail market in Russia 2011
Luxury market insights and development forecasts for 2011-2013

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