Browse products
Clothing and footwear retail market in Poland 2011Market analysis and development forecasts for 2011-2013 |
Polish version also available »
Our clients say...
The report contains a comprehensive analysis of the clothing and footwear market in Poland between 2006 and 2010, along with a forecast for market development in the years 2011-2013. The report provides information on the value and characteristics of the market and its distribution channels as well as selected segments. In addition, it describes the key trends and factors material to market development. The report also presents the largest market players and their profiles. The report is supplemented by information on Polish consumers’ behaviour and preferences relating to buying clothing and footwear, as well as findings of a survey conducted among the largest clothing and footwear retail chains in Poland.
“PMR's analysts understand our needs well and the standard of their service has always fully met our expectations. We are looking forward to cooperating with PMR in the future as well. ”
Senior Trade and Investment Adviser, British Embassy in Warsaw
“As a London-based company, with operations abroad, we looked for the best-in-class Market Intelligence supplier. PMR brought us quality reports that improved our CEE market knowledge and understanding.”
Development Manager, GVA Grimley
“Our experience with PMR is a positive one. The retail reports they have are accurate and to the point, handling the important issues. With their newsletter you are kept updated on the short term as well. We very much appreciate their accurately informing us about available reports by regular contact, without being obtrusive.”
European Marketing Research Manager, international retail company
“PMR reports are a serious contribution to the market overview picture, focusing our attention on key events in the industry as well as highlighting both general and specific market indicators. Together, these components are the base for our future forecasts of construction market development and help us to plan our sales.
”
Market Analyst, Alpha Cement
“We use PMR's services due to their analysts' extensive experience in market analysis, their high quality and level of engagement in the market research carried out for us. We consider PMR a competent and professional company and recommend them as a reliable partner in the area of economic information and market analysis.”
Senior Trade and Investment Adviser, British Embassy in Warsaw
“PMR's retail publications give me detailed insight into retail developments in Poland, even concerning 'minor' developments. It is the most informative English-language resource that I have found.”
General Manager, Royal Ahold, The Netherlands
“The regular updates from PMR give us a detailed insight into the retail market that we couldn't possibly gather ourselves without significant resources. This information helps guide our strategy and decision-making in marketing and in selling our products to the retail market in Eastern Europe and Russia.”
Market Development Manager, Zebra Technologies Europe Limited
“It's a great pleasure to cooperate with PMR because of its analysts' wealth of experience in understanding the local market. We consider PMR a competent and professional company which helps us conduct our business. I would also like to state that PMR's team is always ready to respond to emerging customer needs. We can recommend it as a reliable partner.”
Business Analyst, Hilti Distribution, Russia
“PMR provides a good service and is always open to discussion. All reports are well structured & are always on time.”
Member of the Managment Board, SCA Hygiene Products
A timely and valuable report
- The clothing and footwear market in Poland continues to have significant development prospects
- Poles still spend less on fashion than Western Europeans
- The market is changing dynamically – new players are entering it, new concepts are being founded, as are new brands, and competition is tightening
Key topics
Did you know...
“Polish distributors are seriously threatened by the import of clothes and shoes from Asia. They are competitive primarily at the level of prices offered for Chinese or Vietnamese articles.”
“Women's clothing accounts for nearly a half of the value share in the market, and men's clothing controls a quarter. The smallest share, around 12%, belongs to lingerie. The situation has not changed compared to the year before.”
“The average monthly amount spent on footwear and clothes is PLN 272.”
“Owners of clothes and shoe chains see greatest growth opportunities in good marketing, advertising, promotional activity and improvement of their consumers financial condition.”
“The most popular shopping destinations are shopping centres. They are visited by 57% of consumers shopping for clothing, and by 54% consumers buying footwear.”
“For clothing, the four most frequently indicated stores included two Polish brands: Reserved and House, while top lingerie distributors included the Polish company Atlantic. In terms of footwear, the most popular brand was also a Polish distributor - CCC.”
“The number of online stores is currently growing faster than the sales in the Polish internet distribution channel. The number of customers of such stores is also expanding, which considerably tightens the competition within the sector.”
“From May 2010 to May 2011, the biggest increase in the number of stores was observed for discount chains (by 38%), outlet stores and lingerie stores.”
“Franchising agreements are most widespread among jeans chain stores and youth clothing chain stores. Firms also develop franchises in the area of outlet and lingerie stores.”
“Large-area sports stores are expanding their share in sports chain sales of clothing and footwear. In 2010, they already controlled 74%.”
- The value of the clothing and footwear market in 2006-2013
- Analysis of the largest players
- Analysis of clothing and footwear distribution channels
- Analysis of selected segments of the clothing market, including underwear, child wear, formal wear, etc.
- Profiles of the largest clothing and footwear companies
- Findings of a survey conducted among the largest clothing and footwear chains
- Findings of consumer behaviour research relating to buying clothing and footwear
- Characteristics of the economic situation in Poland – today and tomorrow
The report answers the following questions:
- What is the value of the Polish market of clothing and footwear?
- What will be the pace of growth of the market in the near future?
- Which distribution channels are growing and which ones are losing market share?
- What types of clothing and footwear have the best development prospects?
- Who are the largest market players in the individual segments?
- What trends can be observed on the market?
- What are the Polish consumers’ preferences and behaviours relating to buying clothing and footwear?
Report strengths
- Value of clothing and footwear market as well as a development forecast
- Value and analysis of individual distribution channels
- Division of the value of the clothing and footwear market by price segments
- Sales of the key market players
- Profiles of the largest players, with information on their sales, storecounts and development strategies
- The largest chains by storecount in the individual market segments
- Findings of a survey among the largest clothing and footwear chains
- Findings of consumer research
- Macroeconomic forecasts for Poland
Who will find the report useful?
- Anyone analysing market competition
- Anyone gauging market potential
- Anyone estimating demand for offered products
- Anyone planning their corporate strategy
Who is this report for?
- Management and marketing departments of firms active or with plans to enter the clothing and footwear market
- Manufacturers and distributors of goods and services for the clothing and footwear industry
- Consulting, research and analytical firms
- Government institutions, embassies
- Chambers of commerce, trade organisations
- Financial institutions (banks, brokerage houses, investment funds)
Extract from this report
- The internet channel of distribution and sports stores observed an upswing in sales. The segment of individual shops was the area that contributed the most to the decelerating growth dynamic.
- Most of the chains offer casual clothing, youth clothing and jeans – according to our estimations, they account for almost a half of all stores associated in chains in Poland. Shoe stores comprise 19% of the number of chain stores.
- We calculate that women’s clothing generates almost a half of the market’s value, and men’s clothing accounts for a quarter.
Market commentary by expert
2010 was not an easy year for the Polish sector of clothing and footwear. Although the industry experienced slight recovery, it was affected by the still perceptible atmosphere of the economic crisis. Other events in Poland certainly had an impact too – for instance the Smolensk tragedy, or tough weather conditions. As a result, the expected value growth for the clothing and footwear market was not impressive, but visibly different from the contraction in the previous year. The positive tendency from the first six months of 2011 is likely to be maintained also in the second half of the year – traditionally better for the clothing and footwear industry. In the next year, we expect further recovery on the market due to fact economy is becoming stable and the financial circumstances of Poles are improving.Katarzyna Twardzik, Retail market analyst
Request sample pages/interactive screenshare
-
Methodology p. 11
-
Executive summary p. 15
-
Overall economic situation of Poland p. 21
- Basic macroeconomic indices for Poland p. 21
- GDP p. 21
- Unemployment p. 24
- Wages p. 24
- Inflation p. 25
-
Income and expenses of households p. 26
- Income p. 27
- Expenses p. 28
- Demographics p. 30
-
Consumer behaviour patterns – results of the consumer survey among buyers of clothing and footwear in Poland p. 35
- Introduction p. 35
- Characteristics of the sample p. 35
- Summary p. 37
-
Research results p. 38
- Preferred locations for shopping p. 38
- Factors driving the selection of shopping venue p. 44
- Product selection factors p. 45
- Consumer habits p. 46
- Clearance sales vs. consumer activity p. 47
- Brand popularity p. 48
- Awareness of hypermarket brands p. 48
- Monthly spending on clothing and footwear p. 49
-
Value of the clothing and footwear market p. 51
-
Leading market players p. 55
-
Overview of the market situation – trends p. 59
- Growth barriers and factors contributing to growth p. 59
- Development plans in companies p. 61
- Other trends prevailing on the clothing and footwear market p. 61
-
Distribution channels p. 65
- Overview p. 65
-
Clothing and footwear retail chains p. 68
- Chain stores offering casual clothing p. 73
- Chain stores offering youth-oriented clothing p. 75
- Chains offering denim clothing p. 76
- Chain stores offering elegant women’s wear p. 77
- Chains offering elegant men’s wear p. 78
- Chain stores offering underwear/lingerie p. 79
- Chain stores offering children’s clothing and footwear p. 81
- Discount store chains p. 82
- Factory outlet chains p. 83
- Footwear store chains p. 85
- Individual stores and open-air markets p. 87
- Hypermarkets and cash & carry markets p. 91
-
The internet and mail order catalogues p. 94
- The value of the segment p. 94
- Growth prospects for e-commerce p. 95
- Consumer behaviour and consumer profile p. 95
- Online stores p. 96
- Traditional retailers selling online p. 98
- Sports store chains p. 99
-
Market segments p. 107
- Clothing market p. 107
- Footwear market p. 109
-
Luxury clothing and footwear brands p. 111
- Overview p. 111
- Distributors p. 113
- Growth prospects p. 114
-
Development of shopping centres p. 117
-
Results of the survey among clothing and footwear retailers in Poland p. 123
- Introduction p. 123
-
Assessment of the current and future situation on the clothing and footwear market p. 123
- Assessment of the current market situation p. 123
- Predictions for developments in H2 2011 p. 124
- Predictions for developments in 2012 p. 125
-
Assessment of the current and future situation on the clothing market p. 125
- Assessment of the current market situation p. 125
- Predictions for developments in H2 2011 p. 126
- Predictions for developments in 2012 p. 127
-
Assessment of the current and future situation on the footwear market p. 128
- Assessment of the current situation p. 128
- Predictions for developments in H2 2011 p. 129
- Predictions for developments in 2012 p. 129
-
Growth of the clothing and footwear market p. 130
- Growth of the clothing market p. 130
- Growth of the footwear market p. 132
-
Clothing and footwear retailers operating in Poland p. 134
- Business profile p. 134
- Financial standing p. 135
- Revenue and revenue growth p. 136
- Number of stores p. 138
- Profit margins p. 140
-
Profiles of leading market players p. 143
- LPP p. 143
- NG2 p. 146
- H&M (Hennes & Mauritz) p. 150
- Inditex p. 151
- Deichmann p. 152
- Redan p. 153
- Wojas p. 155
- Gino Rossi p. 156
-
List of graphs p. 159
-
List of tables p. 165
-
About PMR p. 167
-
Contact PMR p. 168
List of graphs
- Value (PLN m) and change (%) of the clothing and footwear market in Poland, 2007-2013
- Value of the clothing and footwear market in Poland, by distribution channels (%), 2010
- Real change of gross domestic product in Poland (%, y-o-y), 2000-2013
- GDP per capita adjusted by purchasing power parity, 100=EU-27 average, 2008-2009
- Unemployment rate in Poland (%, end of period), 2006-2013
- Average monthly gross wages in national economy in Poland (PLN), 2000-2010
- Yearly price indices for consumer goods and services in Poland (%), 2000-2013
- Average monthly spending and income per person in households in Poland (PLN), 2000-2009
- Average monthly disposable income per person in households in Poland (PLN), by source, and real change (%, y-o-y), 2009
- Average monthly spending on consumer goods and services per person in households in Poland (PLN), by main source of income, and real change (%, y-o-y), 2009
- Nominal change of spending on consumer goods and services per person in households in Poland, by main source of income (%), 2008-2009
- Structure of monthly spending per person in households in Poland (%), 2009
- Population of Poland in 2008-2010 and forecasts until 2035
- Population of Poland by place of residence, June 2010
- Polish cities by population, June 2010
- Percentage of urban population in Poland by region (%), 31 December 2010
- Current and forecasted structure of population of Poland by age group, 2009-2035
- Distribution of the sample by sex
- Distribution of the sample by level of income per person
- Distribution of the sample by population size of place of residence
- Distribution of the sample by age
- Location to shop for clothing and underwear in Poland (% of responses), February 2011
- Location to shop for clothing and underwear in Poland, by sex (% of responses), February 2011
- Location to shop for clothing and underwear in Poland, by age (% of responses), February 2011
- Location to shop for clothing and underwear in Poland, by place of residence (% of responses), February 2011
- Location to shop for footwear in Poland (% responses), February 2011
- Location to shop for footwear in Poland, by sex (% of responses), February 2011
- Location to shop for footwear in Poland, by age (% of responses), February 2011
- Location to shop for footwear in Poland, by place of residence (% of responses), February 2011
- Product selection factors for clothing, underwear and footwear in Poland (average of assessments), February 2011
- Awareness of hypermarket clothing brands in Poland (% of affirmative responses), February 2011
- Value (PLN m) and change (%) of the clothing and footwear market in Poland, 2007-2013
- Value of the clothing and footwear market in Poland (PLN m), by segment, 2007-2013
- Change in the value of clothing and footwear segments in Poland (%), 2007-2013
- The largest clothing and footwear retailers in Poland, by number of shops, May 2010 and May 2011
- Barriers to growth recognised in clothing and footwear companies in Poland, May 2011
- Growth opportunities perceived by clothing and footwear companies in Poland, May 2011
- Development plans of the surveyed clothing and footwear companies in Poland, May 2011
- Value of the clothing and footwear market in Poland, by distribution channels (%), 2010
- Number of clothing and footwear stores in Poland, 2003-2010
- Value of the clothing and footwear market in Poland, by distribution channel (PLN bn), 2006-2011
- Shares of distribution channels in the clothing and footwear market in Poland (%), 2006-2011
- Change in clothing and footwear distribution channels in Poland (%, y-o-y), 2009-2011
- Value (PLN m) and change (%) of sales of clothing and footwear in clothing and footwear chains in Poland, 2006-2011
- Structure of chain stores in Poland, by type of offering (%), May 2011
- Number of chain stores in Poland, by type of offering, May 2010 and May 2011
- Change in the number of chain stores in Poland, by type of offering (%, y-o-y), May 2011
- Number of franchise stores in Poland, by type of offering (%), May 2009, May 2010, May 2011
- The largest clothing and footwear chains in Poland, by number of stores, May 2011 and May 2010
- Selected results of a mystery shopping survey of underwear/lingerie stores in Poland (%), 2010/2011
- Share of children in total population of Poland (%), by age, 2000, 2005, 2009, 2010
- Share of particular discount stores in the clothing and footwear market in Poland (%), May 2011
- Number of permanent open-air markets in Poland, by voivodship, 2010
- Assortment offered by companies at bazaars in Poland (%), 2010
- Imports of clothing and footwear from China (PLN m), 2004-Q3 2010
- Value (PLN m) and change (%) of sales of clothing and footwear in hypermarkets in Poland, 2006-2011
- Value (PLN m) and change (%) of sales of clothing and footwear through online stores and mail order catalogues in Poland, 2006-2011
- Barriers to growth of e-commerce in Poland (% of responses), 2010
- Reasons for not shopping in e-boutiques in Poland (% of responses), 2010
- The number of online clothing and footwear stores in Poland, June 2008-June 2011
- Online sales in the surveyed companies, May 2011
- Plans to launch online sales in the surveyed companies, May 2011
- Value (PLN m) and change (%) of sales of clothing and footwear in sports store chains in Poland, 2006-2011
- Sports practised by Poles (%), 2007-2010
- Shares of the major sports store chains in Poland (%), May 2011
- Shares of the major players in the segment of sports store chains in Poland (%), 2010
- Segments of the clothing market in Poland, by price, May 2011
- Segments of the clothing market in Poland, by type, May 2011
- Segments of the clothing market in Poland with the most positive outlook for growth, May 2011
- Segments of the footwear market in Poland, by price, May 2011
- Segments of the footwear market in Poland, by type, May 2011
- Segments of the footwear market in Poland with the most positive outlook for growth, May 2011
- Number of rich and affluent citizens in Poland (‘000), 2005-2010
- Number of the most affluent people in selected European countries (‘000), 2008
- Barriers to the development of clothing and jewellery companies in Poland (scale: 1 - irrelevant, 10 - most relevant), 2010
- Customer service quality ranking in the largest shopping centres in Poland (assessment in %), 2010
- Assessment of the current situation on the clothing and footwear market in Poland, June 2008, May 2009, June 2010, May 2011
- Predictions for the situation on the clothing and footwear market in H2 2011, June 2010 and May 2011
- Predictions for the situation on the clothing and footwear market in 2012, June 2010 and May 2011
- Assessment of the current situation on the clothing market in Poland, May 2011
- Predictions for the situation on the clothing market in H2 2011, May 2011
- Predictions for the situation on the clothing market in 2012, May 2011
- Assessment of the current situation on the footwear market in Poland, May 2011
- Predictions for the situation on the footwear market in H2 2011, May 2011
- Predictions for the situation on the footwear market in 2012, May 2011
- Assessed changes in the value of the clothing market in Poland in 2010 in comparison to 2009 (%), May 2011
- Expected changes in the value of the clothing market in Poland in 2011 in comparison to 2010 (%), May 2011
- Expected changes in the value of the clothing market in Poland in 2012 in comparison to 2011 (%), May 2011
- Growth of the Polish clothing market as assessed by the surveyed companies, 2009-2012
- Assessed changes in the value of the clothing market in Poland in 2010 in comparison to 2009 (%), May 2011
- Expected changes in the value of the footwear market in Poland in 2011 in comparison to 2010 (%), May 2011
- Expected changes in the value of the footwear market in Poland in 2012 in comparison to 2011 (%), May 2011
- Growth of the Polish footwear market as assessed by the surveyed companies, 2009-2012
- Production activity of clothing and footwear companies operating in Poland, May 2011
- Clothing and footwear as a percentage of the assortment of clothing and footwear stores in Poland, May 2011
- Assessment of the current financial standing of clothing and footwear companies in Poland in comparison to last year’s, May 2011
- Projected financial standing of clothing and footwear companies in Poland in 2011, May 2011
- Revenue of clothing and footwear retailers in Poland, 2010
- Change in revenue of the surveyed clothing and footwear companies in Poland, 2010
- Estimated change in revenue of the surveyed clothing and footwear companies in Poland in 2011, May 2011
- Change in average daily turnover generated by the surveyed clothing and footwear companies in Poland, 2010
- Number of stores of the surveyed clothing and footwear companies in Poland, May 2011
- Number of company-operated stores owned by the surveyed clothing and footwear companies in Poland, May 2011
- Number of franchise stores of the surveyed clothing and footwear companies in Poland, May 2011
- Change in the number of stores of the surveyed clothing and footwear companies in Poland, 2010
- Estimated change in the number of stores of the surveyed clothing and footwear companies in Poland in 2011, May 2011
- Margins earned by the surveyed clothing and footwear companies in Poland, May 2011
- LPP’s consolidated sales revenue and net profit (PLN m), 2005-H1 2011
- Shares of individual chains in LPP’s revenue (%), 2010
- The development of the LPP retail chain, 2007-Q1 2011
- Sales revenues of Reserved, Cropp and House chains in Poland (PLN m), 2009-Q1 2011
- NG2’s consolidated sales revenue and net profit/loss (PLN m), 2007-Q1 2011
- NG2’s structure of sales by the number of retail channels (%), 2010
- Number of NG2 stores: company-operated and franchise stores, 2007-Q1 2011
- Revenue from sales of NG2’s own stores in Poland (PLN m), by brand, 2007-Q1 2011
- H&M in Poland: sales (PLN m) and the number of stores, 2007-2010
- Zara in Poland: sales (PLN m), 2007-2010
- Deichmann in Poland: sales (PLN m) and the number of stores, 2007-2010
- Redan’s consolidated sales revenue and net profit (PLN m), 2007-Q1 2011
- Number of Redan stores in the fashion and discount store segments, May 2009-May 2011
- Wojas’ consolidated sales revenue and net profit/loss (PLN m), 2007-Q1 2011
- Gino Rossi’s consolidated sales revenue and net profit/loss (PLN m), 2007-Q1 2011
List of tables
- Basic macroeconomic indices for Poland, 2009-2011
- The largest clothing and footwear retailers in Poland: sales in 2009-2010 (PLN m), market shares in 2010, the number of stores in 2009-2010 and in May 2011
- Basic macroeconomic indices for Poland, 2009-2011
- The largest Polish urban agglomerations by number of inhabitants, June 2010
- Factors driving the selection of venue to shop for clothing, underwear and footwear in Poland, February 2011
- Clothing selection factors in Poland, by income (average of assessments), February 2011
- Underwear selection factors in Poland, by income (average of assessments), February 2011
- Footwear selection factors in Poland, by income (average of assessments), February 2011
- Consumer habits regarding shopping for clothing and footwear in Poland, by sex (average of assessments), February 2011
- Influence of clearance sales on shopping activity of Polish shoppers, by sex (average of assessments), February 2011
- Recognisability of clothing brands offered by hypermarket chains in Poland, by sex (%), February 2011
- The largest clothing and footwear retailers in Poland: sales in 2009-2010 (PLN m), market shares in 2010, the number of stores in 2009-2010 and in May 2011
- The largest clothing retailers in Poland: sales in 2009-2010 (PLN m), share in the clothing segment in 2010, the number of stores in 2009-2010 and in May 2011
- The largest footwear retailers in Poland: sales in 2009-2010 (PLN m), share in the footwear segment in 2010, the number of stores in 2009-2010 and in May 2011
- Chain stores offering casual clothing in Poland, May 2011 and May 2010
- Chain stores offering youth-oriented clothing in Poland, May 2011 and May 2010
- Chain stores offering denim clothing in Poland, May 2011 and May 2010
- Chain stores offering elegant women’s wear in Poland, May 2011 and May 2010
- Chain stores offering elegant men’s wear in Poland, May 2011 and May 2010
- Chain stores offering underwear/lingerie in Poland, May 2011 and May 2010
- Chain stores offering children’s clothing and footwear in Poland, May 2011 and May 2010
- Discount store chains in Poland, May 2011 and May 2010
- Factory outlet chains in Poland, May 2011 and May 2010
- Footwear store chains in Poland, May 2011 and May 2010
- Selected chain stores offering sports and outdoor clothing and footwear in Poland, May 2011 and May 2010
- Financial results of Intersport, Decathlon and Go Sport in Poland (PLN m), 2009
- Polish distributors of foreign premium brands in Poland, May 2011
- The largest shopping centres opened in Poland in 2009-2010
- The largest shopping centres in Poland, as at the end of Q1 2011
- The largest shopping centres opened or planned to be opened in Poland in 2011-2013
- Average margin for the surveyed clothing and footwear companies in Poland, May 2011
- Average daily sales per store in the surveyed clothing and footwear companies in Poland in 2011 in comparison to 2010 (PLN), June 2010 and May 2011
- LPP’s retail chains, May 2011
- NG2’s retail chains, May 2011
- Inditex’s retail chains, May 2011
- Redan’s retail chains, May 2011
- Gino Rossi’s retail chains, May 2011
Clothing and footwear retail market in Poland 2011
Market analysis and development forecasts for 2011-2013
Choose your version of this product:
| Language / Licence | Single | 5 Users | Corporate | Global |
| English or Polish | 1800€ | 2700€ | 3600€ | 4500€ |
| English and Polish | 2520€ | 3780€ | 5040€ | 6300€ |
Compare licences
- - for the product preservation: saving the product in the memory of one computer belonging to the client;
- - for multiplying and making the product available: multiplication of the product by production of its copies either by printing or by digitalisation (e.g. on a disc, CD-ROM, DVD, magnetic tape, magneto-optic carrier, print and electronic devices, including electronic paper) for the individual use of one person only, who is indicated by the client during purchasing process.
Any other preservation, multiplication, copying and dissemination etc. which is beyond the scope of this licence is strictly forbidden.
- - for the product preservation: saving the product in the memory of 2 to 5 computers belonging to the organisation indicated by the client while purchasing process; these computers must be located in the same country as the organisation indicated during purchasing process;
- - for multiplying and making the product available: multiplication of the product by production of its copies either by printing or by digitalisation (e.g. on a disc, CD-ROM, DVD, magnetic tape, magneto-optic carrier, print and electronic devices, including electronic paper) for 2 to 5 people who work for the organisation indicated by the client during purchasing process, and who are in the same country as the organisation indicated during purchasing process.
Any other preservation, multiplication, copying and dissemination etc. which is beyond the scope of this licence is strictly forbidden.
- - for the product preservation: saving the product in the memory of an unlimited number of computers belonging to the organisation indicated by the client during purchasing process; these computers must be located in the same country as the organisation indicated during purchasing process;
- - for multiplying and making the product available: multiplication of the product by production of its copies either by printing or by digitalisation (e.g. on a disc, CD-ROM, DVD, magnetic tape, magneto-optic carrier, print and electronic devices, including electronic paper) for an unlimited number of people who work for the organisation indicated by the client during purchasing process, who are in the same country as the organisation indicated during purchasing process.
Any other preservation, multiplication, copying and dissemination etc. which is beyond the scope of this licence is strictly forbidden.
- - for the product preservation: saving the product in the memory of an unlimited number of computers belonging to the organisation indicated by the client during purchasing process; these computers can be located in or outside of the country of the organisation indicated during purchasing process;
- - for multiplying and making the product available: multiplication of the product by production of its copies either by printing or by digitalisation (e.g. on a disc, CD-ROM, DVD, magnetic tape, magneto-optic carrier, print and electronic devices, including electronic paper) for an unlimited number of people who work for the organisation indicated by the client during purchasing process, who are in or outside of the country of the organisation indicated during purchasing process.
Any other preservation, multiplication, copying and dissemination etc. which is beyond the scope of this licence is strictly forbidden.