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Clothing and footwear retail market in Central Europe 2011Czech Republic, Hungary, Poland, Romania and Slovakia. Market analysis and development forecasts for 2011-2013 |
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The report aims to provide information about the clothing and footwear market in five Central European countries, the Czech Republic, Hungary, Poland, Romania and Slovakia, together with development forecasts up to 2013.
The study presents market value, trends in CFA retail, major consumer groups, and a brief overview of selected clothing segments as well as main distribution channels. In addition, the report includes profiles of key clothing and footwear retailers in Central Europe and in selected CE countries.
Why did we decide to examine this market?
The Central European retail market is not yet saturated and in general is developing ahead of the pace noted by Western European countries. Many global C&F brands are still not operating in the CE region and the region’s customers still spend less on clothing and footwear than their Western European neighbours. Thus, the sector offers a lot of opportunities for potential entrants as well as a chance of healthy growth for retailers already operating in the region.
Companies and chains mentioned in the report:
Bata, C&A, Charles Vogele, Decathlon, Deichmann, Ecco, Elmec, EMF, Exisport, H&M, Hervis Sports, Humanic, Inditex, Intersport, Jolidon, Kenvelo, KiK Textilien, Leonardo, LPP, New Yorker, NG2, Office Shoes, Orsay, Promod, Reno, Salamander, Staff Collection, Takko Fashion, Tesco
Main topics covered
Did you know...
“Every second euro spent in Central Europe on clothing and footwear range was spent in Poland.”
“Claire's entered the Hungarian and Polish clothing and footwear markets in 2010.”
“Deichmann is the most numerous footwear chain in Central Europe operating over 400 stores in the region.”
“There is no Uterque store (Inditex brand) in any of countries in the CE region.”
“Purchasing of clothing in online shops is the most popular in the Czech Republic.”
“Port Lodz was the largest shopping centre opened in 2010 in Central Europe.”
“Polish companies are leaders of clothing and footwear retail market in Central Europe.”
“H&M entered Romania already in March 2011.”
“Slovak customers spend nearly €200 on apparel on average.”
“Clothing sales have the most substantial share of the C&F market in Hungary.”
“The largest shopping centre to open in 2011 is Electroputere Shopping City in Craiova.”
- Economic and demographic overview of five Central European countries
- Key data for the clothing and footwear market, including market size, market development and forecasts for 2011-2013
- Analysis of clothing and footwear market by segments, main players and consumer groups
- Trends in clothing and footwear retail in Central Europe
- Development barriers and opportunities
- Shares of particular distribution channels in the clothing and footwear retail market
- Overview of selected clothing markets i.e. sportswear
- Shopping centre market development
- Profiles of major clothing and footwear retail companies and chains, both foreign and domestic
Find answers for the following questions!
- How is the clothing and footwear market developing in Central European countries covered in the report?
- What are the prospects for clothing and footwear markets in Central Europe?
- What is the value of the clothing and footwear market and its segments in the Czech Republic, Hungary, Poland, Romania and Slovakia?
- Which of the world’s largest C&F retailers operate in Central Europe?
- Which are the largest players in the clothing and footwear market in the analysed CE countries?
- How are retail chains performing on the C&F market?
- How large are the major C&F retail chains, both domestic and international?
- What market trends are observable in the C&F industry in Central Europe?
- What are the main distribution channels of the clothing and footwear, how are they developing?
- What are the main development opportunities and barriers for C&F business in the analysed CE countries?
- Which price segments have the greatest success in the C&F industry in Central Europe?
Report’s strengths
- Comprehensive picture of the clothing and footwear market in Central Europe: includes general overview as well as a lot of detailed information.
- The report enables country-by-country analysis but also can be used to assess the potential of the whole CE region of the five countries.
- Comparable set of information on each country.
- Profiles of over 10 retail chains operating on the clothing and footwear market in Central Europe as well as brief profiles of key players operating in the individual CE countries.
- Development forecasts up to 2013.
- Macroeconomic and demographic overview for the region.
Who is the report designed for?
- Anyone analysing threats and opportunities of the market segment
- Anyone seeking to verify the possibilities of market entry in Central Europe
- Anyone looking for further investment opportunities for companies already operating in Central Europe
- Anyone estimating the potential of the clothing and footwear Central European markets of the Czech Republic, Hungary, Poland, Romania and Slovakia
- Anyone starting/developing a business in any industry servicing the clothing and footwear retail market
- Anyone developing a strategy for company development (expansion plans)
- Anyone conducting competition analysis
Who will benefit from reading it?
- Management, sales and marketing departments of retail companies, of all branches – operating in the analysed Central European counties and considering Manufacturers and importers of clothing and footwear
- Companies providing services for the retail sector of fashion – IT, logistics, display and promotional systems and solutions
- Chambers of commerce, retail institutions
- Financial sector (banks, investment funds)
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Consulting and research companies
Extract from this report
- One of the most concentrated markets in the CE region is that of the Czech Republic – in 2010 the 10 largest clothing and footwear retailers accounted for over 40% of total C&F sales in the country.
- The largest clothing retailer in the CE region is Polish LPP Group.
Market commentary by expert
Under the pressure of a financial crisis, many customers cut their expenditures on clothing and footwear (C&F) as non-essential goods, or changed their shopping habits. However, the C&F market remains a large non-food industry and still offers promising perspectives for development. The recovery is observable in all the CE countries, though its pace may differ from country to country.
Dominika Kubacka, Retail Market Analyst
Request sample pages/interactive screenshare
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Methodology p. 9
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Executive Summary p. 15
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Key macroeconomic and demographic indicators for Central Europe p. 19
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Macroeconomic overview p. 19
- GDP growth p. 19
- Inflation p. 21
- Labour market and purchasing power p. 22
- Demographics p. 26
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Macroeconomic overview p. 19
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Clothing and footwear market in Central Europe p. 31
- Market value p. 31
- Market segments p. 35
- Current trends on the clothing and footwear market p. 36
- Largest clothing and footwear retailers in Central Europe p. 41
- Clothing and footwear retail market in the Czech Republic p. 45
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Size of the clothing and footwear market p. 45
- Development barriers and opportunities p. 47
- Trends in clothing and footwear trade p. 48
- Consumer profile p. 49
- Market segments p. 49
- Largest retailers p. 50
- Price segments p. 56
- Distribution channels p. 58
- Shopping centre development p. 59
- Overview of selected clothing and footwear markets p. 61
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Clothing and footwear retail market in Hungary p. 67
- Size of the clothing and footwear market p. 67
- Development barriers and opportunities p. 69
- Trends in the clothing and footwear trade p. 70
- Consumer profile p. 70
- Market segments p. 71
- Largest retailers p. 72
- Price segments p. 77
- Distribution channels p. 78
- Shopping centre development p. 79
- Overview of selected clothing markets p. 81
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Clothing and footwear market in Poland p. 83
- Size of the clothing and footwear market p. 83
- Development barriers and opportunities p. 84
- Trends in clothing and footwear trade p. 86
- Consumer behaviour patterns – results of the consumer survey among buyers of clothing and footwear in Poland p. 88
- Market segments p. 91
- Largest retailers p. 93
- Price segments p. 100
- Distribution channels p. 102
- Shopping centre development p. 104
- Overview of selected clothing and footwear markets p. 106
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Clothing and footwear retail market in Romania p. 111
- Size of the clothing and footwear market p. 111
- Development barriers and opportunities p. 112
- Trends in clothing and footwear trade p. 113
- Consumer profile p. 116
- Market segments p. 117
- Largest retailers p. 118
- Price segments p. 125
- Distribution channels p. 127
- Shopping centre development p. 128
- Overview of selected clothing markets p. 130
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Clothing and footwear retail market in Slovakia p. 135
- Size of the clothing and footwear market p. 135
- Development barriers and opportunities p. 137
- Trends in clothing and footwear trade p. 138
- Consumer profile p. 139
- Market segments p. 140
- Largest retailers p. 141
- Price segments p. 146
- Distribution channels p. 147
- Shopping centre development p. 149
- Overview of selected clothing markets p. 151
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Profiles of selected regional clothing and footwear retailers p. 155
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Clothing retailers p. 155
- C&A p. 155
- Charles Vogele p. 156
- EMF (Ultimate Fashion) p. 157
- H&M p. 158
- Inditex p. 160
- Kenvelo p. 161
- LPP p. 162
- New Yorker p. 163
- Orsay p. 164
- Takko Fashion p. 164
- Tesco p. 165
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Footwear retailers p. 167
- Bata p. 167
- Deichmann p. 168
- Ecco p. 169
- Humanic p. 170
- NG2 p. 171
- Office Shoes p. 172
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Clothing retailers p. 155
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List of graphs p. 173
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List of tables p. 177
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About PMR p. 179
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Contact PMR p. 180
List of graphs
- Value (€ m) and change (%, y-o-y) of the clothing and footwear market in Central Europe, 2007-2013 15
- Change in the value of clothing and footwear market in the Czech Republic, Hungary, Poland, Romania and Slovakia (%, y-o-y), 2008-2013 16
- Total GDP in Central European countries (€ bn), 2004-2012 20
- GDP of Central European countries (€ bn, %), 2010 20
- Real GDP growth in Central European countries (%), 2004-2012 21
- Inflation rates in Central European countries (%), 2004-2012 22
- Unemployment rates in Central European countries (%), 2004-2012 23
- Average monthly wages in Central European countries (€), 2004-2012 24
- Per capita GDP in PPS in Central European countries (EU27=100), 2004-2012 25
- GDP per capita in PPS in Central European countries (EU27=100), 2001 and 2012f 25
- Distribution of population of Central European countries (million, %), 2010 26
- Population in urban areas in Central European countries (%), 2009-2010 27
- Number of large cities in Central European countries, 2010 27
- Populations of capitals in Central European countries (million and % of country’s total population), 2010 28
- Populations of cities with more than 100,000 inhabitants in Central European countries (million and % of country’s total population), 2010 30
- Value (€ m) and change (%, y-o-y) of the clothing and footwear market in Central Europe, 2007-2013 32
- Change in the value of clothing and footwear market in the Czech Republic, Hungary, Poland, Romania and Slovakia (%, y-o-y), 2008-2013 33
- Clothing and footwear market in Central Europe, share by country (%), 2009-2012 34
- Clothing and footwear sales per capita in the CE countries (€), 2010-2013 34
- Change in value of clothing market in the Czech Republic, Hungary, Poland, Romania and Slovakia (%, y-o-y), 2008-2013 35
- Change in value of footwear market in the Czech Republic, Hungary, Poland, Romania and Slovakia (%, y-o-y), 2008-2013 36
- Shopping centre development in Central Europe (GLA, m2), 2010-2012 40
- Value (CZK m) and change (%) of the clothing and footwear market in the Czech Republic, 2007-2013 46
- Value (CZK m) and change (%) of the clothing market in the Czech Republic, 2007-2013 50
- Value (CZK m) and change (%) of the footwear market in the Czech Republic, 2007-2013 50
- Segments of the clothing and footwear market in the Czech Republic, by price (%), 2010 58
- Value of the clothing and footwear market in the Czech Republic, by distribution channels (%), 2010 59
- Shopping centre development in the Czech Republic (GLA, million m2), 2007-2013 60
- Value of the casual wear market in the Czech Republic (€ m, CZK m), 2007-2012 62
- Value of the formal menswear segment in the Czech Republic (€ m, CZK m), 2008-2011 64
- Value (HUF m) and change (%) of the clothing and footwear market in Hungary, 2007-2013 68
- Value (HUF m) and change (%) of the clothing market Hungary, 2007-2013 71
- Value (HUF m) and change (%) of the footwear market in Hungary, 2007-2013 72
- Segments of the clothing and footwear market in Hungary, by price (%), 2010 78
- Value of the clothing and footwear market in Hungary, by distribution channels (%), 2010 79
- Shopping centre development in Hungary (GLA, million m2), 2007-2013 79
- Segments of the clothing market in Hungary, 2010 81
- Value (PLN m) and change (%) of the clothing and footwear market in Poland, 2007-2013 84
- Growth opportunities perceived by clothing and footwear companies in Poland (% of responses), May 2011 85
- Barriers to growth recognised in clothing and footwear companies in Poland (% of responses), May 2011 86
- Location to shop for clothing and underwear, and footwear in Poland (% of responses), February 2011 89
- Location to shop for clothing and underwear in Poland (% of responses), February 2011 89
- Location to shop for footwear in Poland (% of responses), February 2011 89
- Product selection factors for clothing, underwear and footwear in Poland (average of assessments), February 2011 90
- Value (PLN m) and change (%) of the clothing market in Poland, 2007-2013 92
- Value (PLN m) and change (%) of the footwear market in Poland, 2007-2013 92
- Largest foreign retailers of clothing and footwear in Poland, by sales revenue (PLN m), 2009 and 2010 95
- Largest Polish retailers of clothing and footwear, by sales revenue (PLN m), 2009 and 2010 96
- Segments of the clothing and footwear market in Poland, by price (%), May 2011 101
- Value of the clothing and footwear market in Poland, by distribution channels (%), 2010 103
- Shopping centre development in Poland (GLA, million m2), 2007-2013 104
- Segments of the clothing market in Poland, by type (%), May 2011 106
- Segments of the footwear market in Poland, by type (%), May 2011 106
- Value (RON m) and change (%) of the clothing and footwear market in Romania, 2007-2013 112
- Value (RON m) and change (%) of the clothing market in Romania, 2007-2013 117
- Value (RON m) and change (%) of the footwear market in Romania, 2007-2013 117
- Segments of the clothing and footwear market in Romania, by price (%), 2010 126
- Value of the clothing and footwear market in Romania, by distribution channels (%), 2010 128
- Shopping centre development in Romania (GLA, million m2), 2007-2013 128
- Value (€ m) and change (%) of the clothing and footwear market in Slovakia, 2007-2013 136
- Value (€ m) and change (%) of the clothing market in Slovakia, 2007-2013 140
- Value (€ m) and change (%) of the footwear market in Slovakia, 2007-2013 141
- Segments of the clothing and footwear market in Slovakia, by price (%), 2010 146
- Value of the clothing and footwear market in Slovakia, by distribution channels (%), 2010 149
- Shopping centre development in Slovakia (GLA, million m2), 2007-2013 150
- Casual wear market value in Slovakia (€ m), 2009-2012 151
List of tables
- Largest clothing and footwear retailers in the Central European region, 2011 17
- Number of cities in Central European countries, by population, 2010 28
- Top 20 cities in Central Europe by number of residents, 2010 29
- Clothing and footwear sales in selected CE countries (€ m), 2008-2013 33
- Breakdown of clothing and footwear sales in Central Europe (€ m), 2008-2013 35
- Largest openings of shopping centres in Central Europe in 2010 40
- Largest shopping centres opened or due to open in Central Europe in 2011 41
- Largest clothing retailers in Central Europe, by sales revenues (€ m) in 2010 42
- Largest footwear retailers in Central Europe, by sales revenues (€ m) in 2010 42
- Largest clothing chains in Central Europe with regional presence, by storecount, mid-2011 43
- Largest footwear chains in Central Europe with regional presence, by storecount, mid-2011 43
- Largest clothing retailers by sales value in the Czech Republic, 2010-H1 2011 51
- Largest footwear retailers by sales value in the Czech Republic, 2008-2011 52
- Clothing chains in the Czech Republic by storecount, August 2011 55
- Footwear chains in the Czech Republic by storecount, August 2011 55
- Shopping centres opened in the Czech Republic in 2010 60
- Largest shopping centres due to open in the Czech Republic in 2012-2013 61
- Largest sportswear retailers in the Czech Republic by sales revenues, 2009-2010 62
- Number of stores and sales of Sportisimo in the Czech Republic and Slovakia, 2008-2010 63
- Largest formal menswear retailers in the Czech Republic by sales revenues, 2009-2011 65
- Selected major clothing retailers by sales value in Hungary, 2009-2011 73
- Clothing retailers in Hungary by storecount, August 2011 74
- Largest footwear retailers by sales value in Hungary, 2008-2011 75
- Footwear retailers in Hungary by storecount, August 2011 76
- Largest shopping centres opened or due to open in Hungary in 2011 80
- Consumer habits regarding shopping for clothing and footwear in Poland, by sex (average of assessments), February 2011 91
- Largest clothing retailers in Poland by sales value, 2009-2010 94
- Largest footwear retailers in Poland by sales value, 2009-2011 95
- Polish distributors of foreign premium brands in Poland, May 2011 102
- Largest shopping centres opened or due to open in Poland in 2011-2013 105
- Chain stores offering casual clothing in Poland, May 2011 and May 2010 107
- Selected chain stores offering sports and outdoor clothing and footwear in Poland, May 2011 and May 2010 108
- Financial results of Intersport, Decathlon and Go Sport in Poland (PLN m), 2009 109
- Major clothing retailers in Romania by sales value, 2009-2010 119
- Major footwear retailers in Romania by sales value, 2009-2010 120
- Inditex stores in Romania, 2007-H1 2011 121
- Largest shopping centres completed in Romania in 2010 129
- Largest shopping centres opened or due to open in Romania in 2011-2013 129
- Largest clothing retailers in Slovakia by sales value, 2009-H1 2011 142
- Clothing chains in Slovakia by storecount, August 2011 143
- Largest footwear retailers in Slovakia by sales value, 2009-H1 2011 144
- Shopping centres opened in Slovakia in 2010 150
- Largest shopping centres opened or due to open in Slovakia in 2011-2013 150
- Largest casual wear retailers in Slovakia by sales revenues, 2009-2010 152
- Selected sports chains in Slovakia by storecount, August 2011 153
- Key data on C&A in Central Europe, 2011 155
- Key data on Charles Vogele in Central Europe, 2011 156
- Key data on H&M in Central Europe, 2011 158
- Key data on Inditex in Central Europe, 2011 160
- Key data on Kenvelo in Central Europe, 2011 161
- Key data on LPP in Central Europe, 2011 162
- Key data on New Yorker in Central Europe, 2011 163
- Key data on Orsay in Central Europe, 2011 164
- Key data on Takko Fashion in Central Europe, 2011 164
- Key data on Tesco in Central Europe, 2011 165
- Key data on Bata in Central Europe, 2011 167
- Key data on Deichmann in Central Europe, 2011 168
- Key data on Ecco in Central Europe, 2011 169
- Key data on Humanic in Central Europe, 2011 170
- Key data on NG2 in Central Europe, 2011 171
- Key data on Office Shoes in Central Europe, 2011 172
Clothing and footwear retail market in Central Europe 2011
Czech Republic, Hungary, Poland, Romania and Slovakia. Market analysis and development forecasts for 2011-2013
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