Clothing and footwear retail market in Poland 2017 Market analysis and development forecasts for 2017-2022

Clothing and footwear retail market in Poland 2017

Market analysis and development forecasts for 2017-2022

This 11th edition of our report provides a comprehensive overview of clothing and footwear retail in Poland. It examines the impact of macroeconomic factors and legal changes (e.g. the Rodzina 500+ programme, etc.) and looks at the financial situation and expansion plans of the largest players (e.g. LPP, Inditex, H&M, Pepco, CCC, Deichmann) as well as medium-sized ones (e.g. Cubus, CDRL, Bartek).The report analyses the value and structure of the market from 2013 through 2020 in terms of key distribution channels (clothing chains, the internet, direct selling, open-air markets, hypermarkets, supermarkets, and discount stores, with estimates of clothing and footwear sales at the leading grocery chains such as e.g. Biedronka, Lidl, Tesco, Kaufland, Carrefour) as well as in terms of price segments and product categories. For the purposes of this year’s report we have also conducted a consumer survey to arrive at a profile of the Polish consumer of clothing and footwear. The report thus contains data on the clothing and footwear purchases of Polish men and women, their propensity to buy specific fashion items and their preferred places for buying them, as well as loyalty to brands. The report includes an Excel file with key underlying data, allowing you to sort and manage the data according to your needs – a useful tool particularly for analysts.The report update is an Excel file containing updated figures plus a ‘Key Conclusions’ sheet with expert commentary about observed changes.

 

What is the content of the report?

 

  • Market value, with a 5-year forecast developed by PMR econometricians using proven models
  • Sales value in distribution channels in 2013-2022
  • Value of clothing and footwear segments 2013-2022
  • Revenues of clothing/footwear chains
  • Sales per store
  • Store numbers
  • Combined market share of the top 10 players
  • Value of price segments
  • Expert commentary explaining the data: causes, consequences, other development scenarios for the clothing and footwear retail market in Poland
  • Analysis of the macroeconomic situation in Poland along with predictions for the period 2017-2022 and forecasts of key economic indicators until 2022
  • Profile of the consumer developed from a survey into Poles’ clothing and footwear purchases conducted by PMR in 2017 on a purposive sample of 500 adults
  • Impact of recently enacted and planned legislation on clothing and footwear retail (Rodzina 500+ programme, restrictions on Sunday trade etc.)
  • Consolidation processes taking place on the clothing and footwear retail market in Poland
  • Ranking list of the largest fashion retailers in Poland in terms of sales revenues and store numbers, with information on expansion plans, changes in product assortment
  • Analysis of the evolution of grocery chains’ clothing and footwear offer (private labels and manufacturers’ brands) with estimates of fashion sales at selected chains (e.g. Biedronka, Lidl, Tesco, Carrefour, Auchan)
  • Distribution channels covered in the report: clothing and footwear chains, independent clothing and footwear stores, open-air markets, internet sales, catalogues, hypermarkets and discount stores

  • Market development forecasts until 2022 (with estimated impact of specific factors on projected market value), developed in collaboration with a team of econometricians
  • proprietary survey of Poles’ clothing and footwear purchases carried out in January 2017 on a purposive sample of 500 adults

 

Who benefits from the analysis?

 

The report is designed for managers and sales, marketing, strategy, and business development professionals of the following types of organisations:

 

  • Clothing and footwear chains,
  • Sporting goods chains,
  • Mail order firms,
  • Large-format grocery stores,
  • Online stores and platforms
  • Manufacturers of clothing and footwear
  • Manufacturers and retailers of fashion accessories
  • Manufacturers and retailers of leather goods
  • Banks and investment funds,
  • Companies planning to add clothing and footwear to their offer
  • Companies who count clothing and footwear chains among their customers – e.g. mall operators, marketing services firms
  • Companies interested in the shopping preferences and habits of the Polish consumer (research firms, consultancies, advertising agencies).

 

 

Why to buy the report? 

 

  • Comprehensive picture of clothing and footwear retail in Poland and all its distribution channels – a resource for assessing market opportunities
  • 5-year development forecasts for the market as a whole and individual distribution channels developed by the PMR team using advanced econometric models - a valuable tool for strategy development (short-term strategy, long-term strategy, sales strategy)
  • Profile of the consumer developed from a survey of 500 adults – helps confirm or identify key market trends.
  • A survey of clothing and footwear chains offering a unique perspective on the market as seen from the level of market participants– a useful check on hypotheses and forecasts.

 

As a London-based company, with operations abroad, we looked for the best-in-class Market Intelligence supplier. PMR brought us quality reports that improved our CEE market knowledge and understanding. Development Manager, GVA Grimley
PMR provides a good service and is always open to discussion. All reports are well structured & are always on time. Member of the Managment Board, SCA Hygiene Products
Our experience with PMR is a positive one. The retail reports they have are accurate and to the point, handling the important issues. With their newsletter you are kept updated on the short term as well. We very much appreciate their accurately informing us about available reports by regular contact, without being obtrusive. European Marketing Research Manager, international retail company
It's a great pleasure to cooperate with PMR because of its analysts' wealth of experience in understanding the local market. We consider PMR a competent and professional company which helps us conduct our business. I would also like to state that PMR's team is always ready to respond to emerging customer needs. We can recommend it as a reliable partner. Business Analyst, Hilti Distribution, Russia
The regular updates from PMR give us a detailed insight into the retail market that we couldn't possibly gather ourselves without significant resources. This information helps guide our strategy and decision-making in marketing and in selling our products to the retail market in Eastern Europe and Russia. Market Development Manager, Zebra Technologies Europe Limited
PMR's analysts understand our needs well and the standard of their service has always fully met our expectations. We are looking forward to cooperating with PMR in the future as well. Senior Trade and Investment Adviser, British Embassy in Warsaw
PMR's retail publications give me detailed insight into retail developments in Poland, even concerning 'minor' developments. It is the most informative English-language resource that I have found. General Manager, Royal Ahold, The Netherlands
We use PMR's services due to their analysts' extensive experience in market analysis, their high quality and level of engagement in the market research carried out for us. We consider PMR a competent and professional company and recommend them as a reliable partner in the area of economic information and market analysis. Senior Trade and Investment Adviser, British Embassy in Warsaw
PMR reports are a serious contribution to the market overview picture, focusing our attention on key events in the industry as well as highlighting both general and specific market indicators. Together, these components are the base for our future forecasts of construction market development and help us to plan our sales. Market Analyst, Alpha Cement

  • Methodology
  • Executive summary
  • Macroeconomic forecasts
    • Assessment of 2016
    • Forecast for 2017
    • Medium-term outlook: 2018-2022
  • Value and growth of the clothing and footwear retail market in Poland
  • Market development scenarios
  • Profile of the consumer – survey results
  • Market trends
  • Distribution channels
    • Clothing and footwear chains
    • Internet
    • Largest internet stores
    • Grocery chains
  • Overview of the clothing retail market
  • Value and growth of the clothing retail market
  • Assessment of the market situation and outlook – survey results
    • Assessment of 2016
    • Expectations for 2017
  • Focus on select market players
  • Profiles of select players
  • Product and price segmentation – survey results
    • By product type
    • By price point
    • Most promising clothing segments
  • Overview of select clothing segments
    • Casual wear
    • Teen clothing
    • Jeanswear
    • Discount clothes
    • Smart womenswear
    • Smart menswear
    • Underwear
    • Childrenswear
    • Sporting apparel and shoes
  • Footwear market
    • Market value and growth
    • Assessment of the market situation and outlook – survey results
      • Assessment of 2016
      • Expectations for 2017
  • Focus on select players
  • Profiles of select players
  • Product and price segmentation – survey results
    • By product
    • By price point
    • Market growth of footwear segments
    • Most promising footwear segments