Clothing and footwear retail market in Central Europe 2012 Bulgaria, Czech Republic, Hungary, Poland, Romania and Slovakia. Market analysis and development forecasts for 2012-2014

Clothing and footwear retail market in Central Europe 2012

Bulgaria, Czech Republic, Hungary, Poland, Romania and Slovakia. Market analysis and development forecasts for 2012-2014

This report examines the:

  • value
  • trends
  • potential for growth 
  • status of distribution channels 

for the clothing and footwear retail markets in Central Europe – specifically the countries of:

  • Bulgaria
  • Czech Republic
  • Hungary 
  • Poland
  • Romania 
  • Slovakia. 

It offers corporate profiles of leading retailers active within these markets and presents forecasts for growth and expansion in the coming years.

 

Featured content includes

The report investigates current conditions and relevant issues on a variety of subjects that directly influence the expansion of the C&F market in Central Europe:

  • Statistical data on the size and structure of the market
  • Macroeconomic and demographic summaries for each of the covered countries
  • Segmental analysis of the market
  • Profiles of leading domestic and foreign retailers and chains
  • Brief examination of consumer categories
  • Analysis of growth prospects and potential obstacles
  • Evaluation of the shares of key distribution channels
  • Analysis of retail and consumer trends and their effects on the market
  • Study of key segments in CFA retail in Central European markets
  • Investigation of the prospects and plans for shopping centre development
  • Market assessment in terms of price segments
  • Overview of the major events on the C&Fmarket such as new market entries, takeovers and insolvencies.

 

This report offers multiple advantages over other business information sources

  • Comprehensive coverage of all applicable market issues in one convenient, easy to access document
  • Complete set of statistical data, analysis and forecasts for each market: Bulgaria, Czech Republic, Hungary, Poland, Romania and Slovakia 
  • Suitable for both single market analysis and side by side comparison of the CFA markets in the six countries
  • Extensive profiles of the 15 most successful CFA retailers in Central Europe; information on leaders in each country
  • Ample store count of popular C&F chains across the CE region
  • Thorough analysis of the market breakdown by price segments and distribution channels
  • Macroeconomic and demographic information enhances market analysis 
  • Dependable market expansion forecasts to 2014, developed by experts with years of experience with the region and the industry.

 

It provides answers to fundamental questions on the status, potential and conditions of this market

  • What are the current challenges facing CFA retailers in Bulgaria, Czech Republic, Hungary, Poland, Romania and Slovakia? 
  • What are the growth prospects for these markets?
  • How much are these markets and their various segments worth in terms of sales?
  • Which retailers have been most successful in Central Europe and in each of the five six countries? How are global enterprises faring?
  • Which operating retail chains are the largest in Central Europe?
  • What are the most influential trends in CFA retail in Central Europe?
  • Which merchandise segments (by price) are generating the most sales among Central European consumers?
  • Where in the marketplace can the most desirable opportunities for C&F businesses be found? 
  • Where do CE customers spend most money on clothing and footwear – in specialized C&F chains, independent stores, mixed-assortment stores, open-air market or internet ?
  • How many shopping centres are under development in Central Europe?
  • Which are the greatest obstacles to expansion for CFA businesses in CE markets?

 

Clothing and footwear retail market in Central Europe 2012 is timely and valuable because

  • Markets of Central Europe yet present a potential to grow
  • Low levels of market saturation as compared to Western Europe still leave plenty of room for expansion
  • Opportunities abound for new market entrants
  • The time is right for existing businesses to expand their market shares.

 

Brands analysed in this report

Adidas, Bata, Benetton, C&A, Camaieu, Charles Vogele, Deichmann, Ecco, Gino Rossi, H&M, Inditex, Kenvelo, Kik Textilien, Leder & Schuh (Humanic), Leonardo, LPP, Marks&Spencer, New Yorker, NG2, Office Shoes, Orsay, Peek&Cloppenburg, Promod, Takko, Tally Weijl, Tesco, Venezia, Wojas.

 

Created especially for those who need to

  • Evaluate the prospects of entering this market
  • Locate promising investment opportunities
  • Estimate market growth and potential expansion
  • Gather information valuable for new business start ups
  • Analyse competitors
  • Create a successful growth strategy.

 

Clients who have appreciated previous edition of this report

  • Are clothing and footwear retail and manufacturing, managers, sales and marketing professionals
  • Provide the CFA industry with IT, logistics and promotional products and services
  • Provide research and consulting services
  • Promote CFA retail through industry and governmental organisations
  • Provide financial and investment services.

 

Extract from this report

  • In all of the countries covered by this report, clothing sales account for the bulk of fashion sales, around 75%.
  • Over the last three years, the CE clothing and footwear market saw several new entrants. One of the most significant events was the inauguration of the first H&M store in Romania in March 2011, and a year later, in March 2012, a launch in Bulgaria.
  • Takko Fashion, Orsay, KiK and Reserved (LPP) were the largest clothing chains in terms of store count, operating at least 250 stores in the CE region, as of mid-2012. In case of footwear chains, this threshold was broken by Deichmann, CCC (NG2) and Boti (NG2).

 

Market commentary by expert

The clothing and footwear market in the Central European region, comprising six countries (Bulgaria, the Czech Republic, Hungary, Poland, Romania and Slovakia), remains affected by economic difficulties and a slowdown in the area of shopping centre development, as well as by reduced spending of consumers who cautiously manage their home budgets. All the fashion markets in the analysed region, except Poland, note values lower than those achieved in the record year of 2008. Not all the markets managed even to return to the positive growth last year, and some are expected to decline in value terms this year. However, the three-year outlook seems less gloomy. According to our forecasts, in that period the clothing and footwear retail market in Central Europe is to demonstrate an upward trend, albeit at a relatively modest rate.

Dominika Kubacka, Retail market Analyst

 

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  1. Methodology p. 13

  2. Executive Summary p. 19

  3. Key macroeconomic and demographic indicators p. 29

    • Macroeconomic overview p. 29
      • GDP p. 29
      • Inflation p. 32
      • Employment p. 34
      • Wages p. 35
    • Demographics p. 36
  4. Clothing and footwear market in Central Europe p. 41

    • Market value p. 41
    • Market segments p. 44
    • Current trends and their impact on the clothing and footwear market p. 45
    • Largest clothing and footwear retailers in Central Europe p. 50
  5. Profiles of selected regional clothing and footwear retailers p. 55

    • Clothing retailers p. 55
      • C&A p. 55
      • Charles Vogele p. 56
      • H&M p. 57
      • Inditex p. 59
      • Kenvelo p. 60
      • KiK p. 61
      • LPP p. 62
      • New Yorker p. 63
      • Orsay p. 64
      • Peek&Cloppenburg p. 65
      • Takko Fashion p. 66
      • Tesco p. 67
    • Footwear retailers p. 69
      • Bata p. 69
      • Deichmann p. 70
      • Ecco p. 71
      • Humanic p. 72
      • NG2 p. 73
      • Office Shoes p. 74
  6. Clothing and footwear retail market in Bulgaria p. 75

    • Market size and market development p. 75
    • Overview of the clothing and footwear market p. 77
      • Development opportunities p. 77
      • Barriers to development p. 78
      • Trends in C&F trade p. 78
      • Major entries of C&F retailers in 2010-2012 p. 79
    • C&F consumer profile p. 81
    • Market segments p. 81
    • Largest retailers p. 83
      • Foreign vs. domestic retailers p. 87
      • Profiles of main foreign clothing and footwear retailers p. 88
      • Profiles of main domestic clothing and footwear retailers p. 91
    • Shopping centre development p. 96
    • Price segments p. 98
    • Distribution channels p. 99
    • Overview of selected C&F segments p. 100
      • Children’s wear p. 100
      • Sportswear p. 102
  7. Clothing and footwear retail market in the Czech Republic p. 105

    • Market size and market development p. 105
    • Overview of the clothing and footwear market p. 106
      • Development opportunities p. 106
      • Barriers to development p. 107
      • Trends in C&F trade p. 109
      • Major entries of new C&F retailers in 2010-2012 p. 110
    • C&F consumer profile p. 112
    • Market segments p. 113
    • Largest retailers p. 115
      • Profiles of main foreign clothing and footwear retailers p. 120
      • Profiles of main domestic clothing and footwear retailers p. 126
    • Shopping centre development p. 129
    • Price segments p. 130
    • Distribution channels p. 132
    • Overview of selected C&F segments p. 135
      • Sportswear p. 135
      • Children’s wear p. 138
      • Lingerie p. 139
      • Formal men’s wear p. 140
  8. Clothing and footwear retail market in Hungary p. 143

    • Market size and market development p. 143
    • Overview of the clothing and footwear market p. 145
      • Development opportunities p. 145
      • Barriers to development p. 146
      • Trends in C&F trade p. 147
      • Major entries of C&F retailers in 2010-2012 p. 147
      • Recent insolvencies/bankruptcies p. 148
    • C&F consumer profile p. 149
    • Market segments p. 149
    • Largest retailers p. 151
      • Profiles of main foreign clothing and footwear retailers p. 155
      • Profiles of main domestic clothing and footwear retailers p. 156
    • Shopping centre development p. 157
    • Price segments p. 159
    • Distribution channels p. 160
    • Overview of selected C&F segments p. 163
      • Sportswear p. 164
  9. Clothing and footwear retail market in Poland p. 165

    • Market size and market development p. 165
    • Overview of the clothing and footwear market p. 167
      • Development opportunities p. 167
      • Barriers to development p. 168
      • Trends in C&F trade p. 169
      • Major entries of C&F retailers in 2011-2012 p. 170
      • Recent insolvencies/bankruptcies p. 172
      • Takeovers p. 172
    • C&F consumer profile p. 172
    • Market segments p. 175
    • Largest retailers p. 177
      • Foreign vs. domestic retailers p. 181
      • Profiles of main foreign clothing and footwear retailers p. 182
      • Profiles of main domestic clothing and footwear retailers p. 183
    • Shopping centre development p. 185
    • Price segments p. 187
    • Distribution channels p. 189
    • Overview of selected C&F segments p. 191
      • Sportswear p. 191
      • Lingerie p. 193
      • Children’s wear p. 194
      • Fashion accessories p. 195
  10. Clothing and footwear retail market in Romania p. 197

    • Market size and market development p. 197
    • Overview of the clothing and footwear market p. 199
      • Development opportunities p. 199
      • Barriers to development p. 200
      • Trends in C&F trade p. 201
      • Major entries of C&F retailers in 2010-2012 p. 201
      • Recent insolvencies/bankruptcies p. 203
      • Takeovers p. 204
    • C&F consumer profile p. 205
    • Market segments p. 205
    • Largest retailers p. 207
      • Foreign vs. domestic retailers p. 211
      • Profiles of main foreign clothing and footwear retailers p. 211
      • Profiles of main domestic clothing and footwear retailers p. 217
    • Shopping centre development p. 220
    • Price segments p. 223
    • Distribution channels p. 225
    • Overview of selected C&F segments p. 227
      • Children’s wear p. 227
      • Sportswear p. 229
      • Formal Men’s Wear p. 232
      • Lingerie p. 234
  11. Clothing and footwear retail market in Slovakia p. 237

    • Market size and market development p. 237
    • Overview of the clothing and footwear market p. 238
      • Development opportunities p. 238
      • Barriers to development p. 239
      • Trends in C&F trade p. 240
      • Major entries of C&F retailers in 2010-2012 p. 241
    • C&F consumer profile p. 242
    • Market segments p. 243
    • Largest retailers p. 244
      • Profiles of main foreign clothing and footwear retailers p. 248
      • Profiles of main domestic clothing and footwear retailers p. 249
    • Shopping centre development p. 250
    • Price segments p. 252
    • Distribution channels p. 253
    • Overview of selected C&F segments p. 255
      • Sportswear p. 255
      • Children’s wear p. 256
      • Lingerie p. 257
      • Accessories market p. 257
  12. List of graphs p. 259

  13. List of tables p. 263

  14. About PMR p. 267

  15. Contact PMR p. 268

List of graphs

  1. Value (€ m) and change (%, y-o-y) of the clothing and footwear market in Central Europe, 2008-2014      19
  2. Total GDP in Central Europe (€ bn), 2008-2014      30
  3. GDP of the CE region (€ bn, %), by country, 2011      30
  4. GDP real change in Central European countries (%, y-o-y, constant prices), 2008-2014      32
  5. CPI in Central European countries (%, y-o-y), 2008-2014      33
  6. Unemployment rates in Central European countries (% of labour force), 2008-2014      34
  7. Average monthly gross wages in Central European countries (€), 2008-2014       36
  8. Distribution of population of Central European countries (million, %), 2011      36
  9. Urban population in Central European countries (%), 2010      37
  10. Number of large cities in Central European countries, 2010      38
  11. Population of capitals in Central European countries (million and % of country’s total population), 2010      39
  12. Populations of cities with more than 100,000 inhabitants in Central European countries (million and % of country’s total population), 2010      40
  13. Value (€ m) and change (%, y-o-y) of the clothing and footwear market in Central Europe, 2008-2014      41
  14. Clothing and footwear market size in Central Europe, by selected countries (%), 2011      43
  15. Shopping centre development in Central Europe (GLA, million m2), 2007-2013      48
  16. Value (BGN m) and change (%) of the clothing and footwear retail market in Bulgaria, 2008-2014      76
  17. Value (BGN m) and change (%) of the clothing market in Bulgaria, 2008-2014      82
  18. Value (BGN m) and change (%) of the footwear market in Bulgaria, 2008-2014      82
  19. Shopping centre development in Bulgaria (GLA, ‘000 m2), 2007-2013      96
  20. Value of the clothing and footwear market in Bulgaria, by price segments (%), 2011      98
  21. Value of the clothing and footwear market in Bulgaria, by distribution channels (%), 2011      99
  22. Value (CZK m) and change (%) of the clothing and footwear market in the Czech Republic, 2008-2014      106
  23. Value (CZK m) and change (%) of the clothing market in the Czech Republic, 2008-2014      114
  24. Value (CZK m) and change (%) of the footwear market in the Czech Republic, 2008-2014      114
  25. Shopping centre development in the Czech Republic (GLA, ‘000 m2), 2007-2013      129
  26. Segments of the clothing and footwear market in the Czech Republic, by price (%), 2011      132
  27. Value of the clothing and footwear market in the Czech Republic, by distribution channels (%), 2011      135
  28. Value (HUF m) and change (%) of the clothing and footwear market in Hungary, 2008-2014      144
  29. Value (HUF m) and change (%) of the clothing market in Hungary, 2008-2014      150
  30. Value (HUF m) and change (%) of the footwear market in Hungary, 2008-2014      150
  31. Shopping centre development in Hungary (GLA, million m2), 2007-2013      158
  32. Value of the clothing and footwear market in Hungary, by price segments (%), 2011      159
  33. Value of the clothing and footwear market in Hungary, by distribution channels (%), 2011      161
  34. Segments of the clothing market in Hungary (%), 2011      163
  35. Value (PLN m) and change (%) of the clothing and footwear market in Poland, 2008-2014       166
  36. Largest growth opportunities for C&F market in Poland, according to respondents (%), May 2012      167
  37. Largest growth barriers to C&F market development in Poland, according to respondents (%), May 2012      168
  38. Places where Poles usually buy clothing (%), 2011-2012      173
  39. Places where Poles usually buy footwear (%), 2011-2012      174
  40. Names of shops where Poles usually buy clothing (%), 2012      174
  41. Names of shops where Poles usually buy footwear (%), 2012       175
  42. Value (PLN m) and change (%) of the clothing market in Poland, 2008-2014       176
  43. Value (PLN m) and change (%) of the footwear market in Poland, 2008-2014       176
  44. Shopping centre development in Poland (GLA, million m2), 2007-2013      186
  45. Value of the clothing and footwear market in Poland, by price segments (%), 2011      188
  46. Value of the clothing and footwear market in Poland, by distribution channels (%), 2011      190
  47. Value (RON m) and change (%) of the clothing and footwear market in Romania, 2008-2014      198
  48. Value (RON m) and change (%) of the clothing market in Romania, 2008-2014      206
  49. Value (RON m) and change (%) of the footwear market in Romania, 2008-2014      206
  50. Shopping centre development in Romania (GLA, ‘000 m2), 2007-2013      221
  51. Value of the clothing and footwear market in Romania, by price segments (%), 2011      223
  52. Value of the clothing and footwear market in Romania, by distribution channels (%), 2011      225
  53. Value (€ m) and change (%) of the clothing and footwear market in Slovakia, 2008-2014       238
  54. Value (€ m) and change (%) of the clothing market in Slovakia, 2008-2014       243
  55. Value (€ m) and change (%) of the footwear market in Slovakia, 2008-2014      244
  56. Shopping centre development in Slovakia (GLA, ‘000 m2), 2007-2012      250
  57. Value of the clothing and footwear market in Slovakia, by price segments (%), 2011      252
  58. Value of the clothing and footwear market in Slovakia, by distribution channels (%), 2011      253
     

List of tables

  1. Exchange rates used in the report      16
  2. Change in value of the clothing and footwear market in selected CE countries (%, y-o-y), 2008-2014      20
  3. Clothing and footwear sales in selected CE countries (€ m), 2008-2014      20
  4. Largest clothing and footwear retailers in Central Europe, by sales value (€ m), 2011      21
  5. Number of cities in Central European countries, by population, 2010      38
  6. Top 20 cities in Central Europe, by number of residents, 2010      39
  7. Change in value of the clothing and footwear market in selected CE countries (%, y-o-y), 2008-2014      43
  8. Clothing and footwear sales in selected CE countries (€ m), 2008-2014      43
  9. Breakdown of clothing and footwear sales in selected CE countries (€ m), 2008-2014      44
  10. Change in value of the clothing market in selected CE countries (%, y-o-y), 2008-2014      44
  11. Change in value of the footwear market in selected CE countries (%, y-o-y), 2008-2014      45
  12. Share of internet users, e-buyers and e-clients purchasing clothes online in Central Europe (%), 2010-2011      47
  13. Standard VAT rates in selected CE countries (%), 2006-2012      49
  14. Corporate tax rates in selected CE countries (%), 2012      49
  15. Largest clothing retailers in Central Europe, by sales revenues (€ m), 2011      50
  16. Largest clothing players in Central Europe with regional presence, by sales revenues (€m), 2011      50
  17. Largest footwear retailers in Central Europe, by sales revenues (€ m), 2011      51
  18. Largest footwear players in Central Europe with regional presence, by sales revenues (€m), 2011      51
  19. Clothing chains in Central Europe with regional presence, by store count, May-June 2012      52
  20. Footwear chains in Central Europe with regional presence, by store count, May-June 2011      53
  21. Key data on C&A in Central Europe, 2012      55
  22. Key data on Charles Vogele in Central Europe, 2012      56
  23. Key data on H&M in Central Europe, 2012       57
  24. Key data on Inditex in Central Europe, 2012      59
  25. Key data on Kenvelo in Central Europe, 2012      60
  26. Key data on KiK in Central Europe, 2012       61
  27. Key data on LPP in Central Europe, 2012      62
  28. Key data on New Yorker in Central Europe, 2012      63
  29. Key data on Orsay in Central Europe, 2012      64
  30. Key data on Peek&Cloppenburg in Central Europe, 2012      65
  31. Key data on Takko Fashion in Central Europe, 2011      66
  32. Key data on Tesco in Central Europe, 2012      67
  33. Key data on Bata in Central Europe, 2012      69
  34. Key data on Deichmann in Central Europe, 2012      70
  35. Key data on Ecco in Central Europe, 2012      71
  36. Key data on Humanic in Central Europe, 2012      72
  37. Key data on NG2 in Central Europe, 2012      73
  38. Key data on Office Shoes in Central Europe, 2012      74
  39. Macroeconomic and demographic indicators for Bulgaria, 2008-2014      75
  40. Largest clothing retailers in Bulgaria, by sales value, 2011      84
  41. Clothing chains in Bulgaria, by store count, June 2012      85
  42. Largest footwear retailers in Bulgaria, by sales value, 2011      86
  43. Footwear chains in Bulgaria, by store count, June 2012      87
  44. Inditex stores in Bulgaria, 2010-H1 2012      88
  45. Largest shopping centres planned to be opened in Bulgaria in H2 2012-2014       97
  46. Selected sportswear chains in Bulgaria, June 2012      103
  47. Sales revenues of Adidas, Nike and Sport Depot in Bulgaria (BGN m), 2009-2010      104
  48. Macroeconomic and demographic indicators for Czech Republic, 2008-2014      105
  49. Largest clothing retailers in the Czech Republic, by sales value, 2011      116
  50. Clothing chains in the Czech Republic, by store count, June 2012      117
  51. Largest footwear retailers in the Czech Republic, by sales value, 2011      119
  52. Footwear chains in the Czech Republic, by store count, June 2012      120
  53. Inditex stores in the Czech Republic, 2007-H1 2012      123
  54. Largest shopping centres planned to be opened in the Czech Republic, H2 2012-2014      130
  55. Largest sportswear retailers in the Czech Republic, by sales revenues, 2009-2011      136
  56. Number of stores and sales value (CZK m) of Sportisimo in the Czech Republic and Slovakia, 2008-2011      137
  57. Sales revenues of the major lingerie retailers in the Czech Republic (CZK m), 2010      140
  58. Macroeconomic and demographic indicators for Hungary, 2008-2014      143
  59. Largest clothing retailers in Hungary, by sales value, 2011      152
  60. Clothing retailers in Hungary, by store count, June 2012      153
  61. Largest footwear retailers in Hungary, by sales value, 2011      154
  62. Footwear retailers in Hungary, by store count, June 2012      155
  63. Shopping centres opened in Hungary in 2011      157
  64. Shopping centres/retail parks planned to be opened in 2012-2013      158
  65. Macroeconomic and demographic indicators for Poland, 2008-2014      165
  66. Largest clothing retailers in Poland, by sales value, 2011      178
  67. Clothing chains in Poland, by store count, May 2012      179
  68. Largest footwear retailers in Poland, by sales value, 2011      180
  69. Footwear chains in Poland, by store count, May 2012      181
  70. Largest shopping centres opened in Poland in 2011      185
  71. Largest shopping centres in Poland opened or to open in 2012-2013      187
  72. Polish distributors of foreign premium brands in Poland, May 2012      188
  73. Selected sportswear chains in Poland, May 2012 and May 2011      192
  74. Sales revenues of Intersport, Decathlon and Go Sport in Poland (PLN m), 2011      192
  75. Lingerie chains in Poland, May 2012 and May 2011      194
  76. Children’s clothing and footwear chains in Poland, May 2012 and May 2011      195
  77. Fashion accessories chains in Poland, May 2012      196
  78. Macroeconomic and demographic indicators for Romania, 2008-2014      197
  79. Largest clothing retailers in Romania, by sales value, 2011      208
  80. Clothing chains in Romania, by store count, June 2012      209
  81. Largest footwear retailers in Romania, by sales value, 2011      210
  82. Footwear chains in Romania, by store count, June 2012      211
  83. Inditex stores in Romania, 2007-H1 2012      212
  84. Largest shopping centres opened in Romania in 2011 and H1 2012       222
  85. Largest shopping centres planned to be opened in Romania in H2 2012-2014      223
  86. Major sportswear chains in Romania, 2012      232
  87. Selected formal men’s wear chains in Romania, by store count, H1 2012      233
  88. Selected lingerie chains in Romania, by store count, June 2012      235
  89. Macroeconomic and demographic indicators for Slovakia, 2008-2014      237
  90. Largest clothing retailers in Slovakia, by sales value, 2011      245
  91. Clothing chains in Slovakia, by store count, June 2012      246
  92. Largest footwear retailers in Slovakia, by sales value, 2011      247
  93. Footwear chains in Slovakia, by store count, June 2012      248
  94. Shopping centres and retail parks opened in Slovakia in 2011 and H1 2012      251
  95. Shopping centres/retail parks planned to be opened up in Slovakia in 2012-2013      251
  96. Largest sportswear retailers in Slovakia, June 2012      256