Children`s products market in Poland 2014

Market analysis and development forecasts for 2014-2019

This report provides vital information on the market’s main segments, including: toys, clothing, footwear, baby care products, foods and many others. It also includes carefully prepared market development forecasts for the period 2014-2019 for each segment.

 

The publication offers extensive analysis of the current tendencies in this market and highlights emerging trends that are likely to increase in prominence in the years ahead. It supplies insightful profiles of leading market players that include financial status and plans for further business development.

 

Professionals need to know…

  • How much is the retail market for children’s goods in Poland worth? What are the values of each of its segments (toys, clothing, footwear, cosmetics, foods and other)?
  • How much is the value of this market expected to increase over the next five years? What are the projections for each segment?
  • Which companies are currently leading this market in terms of value and growth?
  • How is the competitive environment developing in each of the children’s goods segments in Poland?
  • Which trends and events are most responsible for recent growth in this market?
  • What are the most powerful growth drivers and obstacles in this market?

 

The report offers in-depth treatment of these key topics...

  • Value and structure of the Polish children’s goods retail market as supported by data and expert analyses
  • Evaluation of each of the children’s goods segments - toys, clothing, footwear, cosmetics, foods and more
  • Market expansion as described by insightful forecasts for the period to 2019
  • The newest and most influential market trends and tendencies
  • The most active distribution channels in each children’s goods segment
  • Profiles of the most significant retailers of children’s goods in each segment
  • The Polish economy: recent events, current status and outlook for the future.

 

Did you know...

  • The largest segment of children’s products market in Poland is currently kids clothing which in 2013 generated more than a third of the entire market profit
  • The largest distribution channel for kids products in Poland is large format stores that continue to expand their portfolios of goods intended for the youngest consumers
  • Currently the number of births in Poland is nearly half lower than the figures reported during the last baby boom period i.e. first half of the 1980s
  • Adidas was the most frequently indicated spontaneous brand of kids footwear in Poland (43% respondents).

 

Exclusive report material includes…

  • In-depth analysis of the newest and most powerful trends in the children’s goods retail market in Poland
  • Insight-filled forecasts for specific areas of market growth over the next six years
  • Evaluation of market activity in the main segments of children’s goods: toys, clothing, footwear, cosmetics, foods and many others.

 

Who benefits most from using this report?

  • Management, marketing and executive staff at companies active in the Polish children’s goods retail market or preparing to enter the market
  • Those engaged in the manufacture or distribution of products intended for sale on this market
  • Financial and investment consultants
  • Those providing business consulting, analysis and research services
  • Chambers of commerce, industry organisations.

 

Professionals reach for this report when...

  • Building a growth or market entry strategy for the children’s goods sector in Poland
  • Conducting a survey of potential opportunity available in this market
  • Calculating market demand for specific types of products
  • Assessing the degree of the market saturation
  • Studying the competitive landscape of the children’s goods retail market in Poland.
     
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PMR's retail publications give me detailed insight into retail developments in Poland, even concerning 'minor' developments. It is the most informative English-language resource that I have found. General Manager, Royal Ahold, The Netherlands
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  • Methodology
    • Sources of data used in the report
    • Methodology for preparing development forecasts for the children's products market in Poland
    • Methodology applied in the consumer survey conducted for the report
    • Definitions
    • Abbreviations used in the report
    • Companies/chains present in the report
  • Executive summary
  • Macroeconomic forecasts
    • Assessment of 2013
    • Forecast for 2014
    • Mid-term outlook for 2015-2019
  • Results of consumer survey conducted among consumers who purchase children’s products
    • Sample profile
    • Summary
    • Introduction
    • Location for children’s products purchases
      • Toys
      • Clothing
      • Footwear
      • Cosmetics
      • Foods
    • Children’s product brand awareness
      • Toys
      • Clothing
      • Footwear
      • Cosmetics
      • Foods
    • Awareness and assessment of private labels of children’s cosmetics
    • Factors determining the choice of children’s products
      • Toys
      • Clothing
      • Footwear
      • Cosmetics
      • Foods
      • Factors determining the choice of children’s products by consumer group
    • Awareness of dermocosmetics for children
    • Spending on children’s products
  • Market value
  • Overview of the market situation
    • Demographic changes
    • Market consolidation processes
    • Expansion of online sales
    • Independent stores have lost in importance
    • New brands on the market
    • Retailers operating in other sectors see the potential of children’s products
    • Toys manufacturers give up cooperation with distributors
  • Market segments
    • Children’s clothing and footwear
    • Toys
    • Cosmetics for children
      • Selected categories in the children’s cosmetics segment
    • Foods for children
      • Selected categories in the children’s foods segment
  • Distribution channels
    • Large format stores
      • Hypermarkets
      • Supermarkets
      • Discount stores
    • Independent stores
    • Chain stores
    • Internet
  • Leading players
  • Profiles of selected players
    • Smyk
    • 5.10.15.
    • Coccodrillo
    • Bartek
    • Wojcik
    • Quadri Foglio
    • Toys R Us
    • Tup Tup
    • Toy Planet
    • sam 0-13

Graphs

  • Distribution of respondents by gender (%), March 2014
  • Distribution of respondents by size of place of residence (%), March 2014
  • Distribution of respondents by age (%), March 2014
  • Distribution of respondents by level of education (%), March 2014
  • Monthly net income per person in respondents’ households (%), March 2014
  • Location for buying toys for children under 12 (%), March 2014
  • Names of stores where respondents purchase toys for children under 12 (%), March 2014
  • Location for buying clothing for children under 12 (%), March 2014
  • Names of stores where respondents purchase clothing for children under 12 (%), March 2014
  • Location for buying footwear for children under 12 (%), March 2014
  • Names of stores where respondents purchase footwear for children under 12 (%), March 2014
  • Location for buying cosmetics for children under 12 (%), March 2014
  • Names of stores where respondents purchase cosmetics for children under 12 (%), March 2014
  • Location for purchasing children’s foods (%), March 2014
  • Names of stores where respondents purchase foods for children (%), March 2014
  • Spontaneous awareness of toys brands for children under 12 (%), March 2014
  • Spontaneous awareness of clothing brands for children under 12 (%), March 2014
  • Spontaneous awareness of footwear brands for children under 12 (%), March 2014
  • Spontaneous awareness of cosmetics brands for children under 12 (%), March 2014
  • Spontaneous awareness of brands in the category of children’s foods (%), March 2014
  • Proportion of respondents who buy selected private labels of cosmetics for children under 12 (%), March 2014
  • Most important factors determining the choice of toys for children under 12 (%), March 2014
  • Most important factors determining the choice of clothing for children under 12 (%), March 2014
  • Most important factors determining the choice of footwear for children under 12 (%), March 2014
  • Most important factors determining the choice of cosmetics for children under 12 (%), March 2014
  • Most important factors determining the choice of foods for children under 12 (%), March 2014
  • Brands of dermocosmetics for children under 12 purchased in 2013 and 2014 (%), March 2014
  • Value (PLN m) and growth rate (%) of the children’s products market in Poland, 2010-2019
  • Number of live births in Poland (‘000), 2005-2013
  • Value (PLN m) and growth rate (%) of the children’s clothing market in Poland, 2010-2019
  • Value (PLN m) and growth rate (%) of the children’s footwear market in Poland, 2010-2019
  • Value (PLN m) and growth rate (%) of the children’s toys market in Poland, 2010-2019
  • Preferences of Polish respondents regarding an online toys shop where they would decide to do the shopping (%), November 2013
  • Value (PLN m) and growth rate (%) of the children’s cosmetics market in Poland, 2010-2019
  • Share by value for product categories in the segment of children’s cosmetics in Poland (%), 2013
  • Share by value for products in the categories of children’s cosmetics in Poland (%), 2013
  • Value (PLN m) and growth rate (%) of the children’s foods market in Poland, 2010-2019
  • Value (PLN m) and growth rate (%) of children’s products sales in large format stores in Poland, 2010-2019
  • Value (PLN m) and growth rate (%) of children’s products sales in independent stores in Poland, 2010-2019
  • Value (PLN m) and growth rate (%) of children’s products sales in chain stores in Poland, 2010-2019
  • Value (PLN m) and growth rate (%) of children’s products sales via internet in Poland, 2010-2019
  • Number of online stores with children’s products in Poland, by product range, April 2014
  • Gross margin (%) of online stores in Poland, by product range, 2012

Tables

  • Proportion of respondents who purchased products for children under 12 years between January 2013 and March 2014, divided into parents or legal guardians and people who do not have children (%), March 2014
  • Kinds of dermocosmetics for children under 12 years old purchased by respondents (%), March 2014
  • Selected statistical data related to the children’s products market in Poland, 2011-2015
  • Main macroeconomic indicators for Poland, 2010-2019
  • Assessment of private labels of cosmetics for children under 12 (%), March 2014
  • Most significant differences in factors determining the choice of products for children observed between parents or legal guardians and people with no children under the age of 12 years (%), March 2014
  • Average amount spent on the purchase of products for children under 12 in 2013 (PLN), March 2014
  • Average amount spent on the purchase of products for children under 12 in 2013 by parents or legal guardians and people with no children (PLN), March 2014
  • Average amount spent on a monthly basis on the purchase of products for children under 12 (PLN), March 2014
  • Average amount spent on a monthly basis on the purchase of products for children under 12 by parents or legal guardians and people with no children (PLN), March 2014
  • Shares of the children’s products market segments in Poland, by value (%), 2010-2019
  • Growth rate for the children’s products market in Poland, by segment (%), 2010-2019
  • Value of the children’s products market in Poland, by segment (PLN m), 2010-2019
  • Selected children’s cosmetics private labels in Poland, 2014
  • Share by value for product categories in the segment of children’s foods in Poland (%), 2013
  • Shares of distribution channels in the children’s products market in Poland, by value (%), 2010-2019
  • Growth rate for the children’s products market in Poland, by distribution channel (%), 2010-2019
  • Value of the children’s products market in Poland, by distribution channel (PLN m), 2010-2019
  • Value (PLN m) and growth rate (%) of kids product range sales in selected chains operating on the children’s products market in Poland, 2013
  • Ranking of best online stores in the category of children’s stores in Poland, 2013
  • General information on selected players in the children’s products market in Poland, 2013
  • Market share of selected operators in the children’s product market in Poland (%), 2010-2014
  • Sales of selected players in the children’s products market in Poland (PLN m), 2010-2014
  • Sales growth rate for selected players in the children’s products market in Poland (%), 2010-2014
  • Number of stores of selected operators in the children’s product market in Poland, 2010-2014
  • Sales (PLN m) and number of Smyk stores in Poland, 2010-2014
  • Number of Smyk stores in Poland, by voivodship, 2013
  • Sales (PLN m) and number of 5.10.15 stores in Poland, 2010-2014
  • Number of 5.10.15. stores in Poland, by voivodship, June 2014
  • Sales (PLN m) and number of Coccodrillo stores in Poland, 2010-2014
  • Number of Coccodrillo stores in Poland, by voivodship, June 2014
  • Sales (PLN m) and number of Bartek stores in Poland, 2010-2014
  • Number of Bartek stores in Poland, by voivodship, June 2014
  • Sales (PLN m) and number of Wojcik stores in Poland, 2010-2014
  • Number of Wojcik stores in Poland, by voivodship, June 2014
  • Sales (PLN m) and number of Quadri Foglio stores in Poland, 2010-2014
  • Number of Quadri Foglio stores in Poland, by voivodship, June 2014
  • Sales (PLN m) and number of Toys R Us stores in Poland, 2011-2014
  • Sales (PLN m) and number of Tup Tup stores in Poland, 2010-2014
  • Number of Tup Tup stores in Poland, by voivodship, June 2014
  • Sales (PLN m) and number of Toy Planet stores in Poland, 2010-2014
  • Number of Toy Planet stores in Poland, by voivodship, June 2014
  • Sales (PLN m) and number of sam 0-13 stores in Poland, 2013-2014
  • Number of sam 0-13 stores in Poland, by voivodship, June 2014