Table of contents:

Methodology of the report

Executive Summary

General overview of the Polish market for value added and multimedia services

• Trends in market segments
• Mobile value added services
• Fixed-line value added services
• Pay TV


1. Comparative analysis of Polish multimedia and value added services market versus selected European markets
2. Institutions active on the Polish market for value added and multimedia services

Value added services market for mobile and fixed-line telephony

• Horizontal structure of mobile value added services market
• Entertainment and information
• Traditional content
• Mobile location services
• Mobile communities
• Mobile TV
• Mobile finances
• Mobile payments
• M-banking
• Mobile marketing
• Vertical structure of mobile value added services market
• Leading players
• Mobile operators
• Content producers
• Distributors
• Development forecasts for mobile value added services market
• Fixed-line value added services market
• Types of services
• Players on the market for fixed-line value added services
• Trends on the market for fixed-line value added services
• Development forecasts for fixed-line value added services market

The pay TV market

• Digital satellite market
• Subscriber base
• Market value and growth rate
• Cable TV market
• Analogue cable
• Subscriber base
• Market value and growth rate
• Digital TV
• Subscriber base
• Market value and growth rate
• IPTV market
• Subscriber base
• Providers of IPTV for smaller last-mile operators
• IPTV in Europe
• Appendix: TV digitisation
• Appendix: VoD
• Development forecasts for pay TV market in Poland

List of graphs

List of tables

About PMR

Contact PMR

List of graphs and Tables:

List of graphs

1. Value (PLN bn) and growth rate (%) of the telecommunications services market in Poland, 2000-2009
2. Aggregate monthly ARPU in fixed-line, mobile and broadband services (PLN) in Poland, 2001-2008
3. Value (PLN m) and growth rate (%) of the mobile value added services market in Poland, 2005-2008
4. Value (PLN m) and growth rate (%) of the fixed-line value added services market in Poland, 2005-2008
5. Number of subscribers (‘000) and growth rate (%) of pay TV in Poland, 2004-2008
6. Value (PLN m) and growth rate (%) of the Polish pay TV market, 2004-2008
7. Household penetration of pay TV in selected Central and Eastern Europe countries, 2008
8. Share of mobile value added services in the total value of the mobile market in selected EU countries, 2007
9. Percentage of households which take more than one telecom service from a single provider in selected EU countries, 2006-2007
10. Structure of the Polish market for mobile value added services by value of market segments (PLN m), 2008
11. What kind of news and information services do you access via your mobile phone?
12. Mobile content delivery chain
13. Volume sales of mobile graphics at Telecom Media by category (as % of total number of downloads), 2004-2008
14. Volume sales of mobile music at Telecom Media by category (as % of total number of downloads), 2004-2008
15. Sales of mobile music at e-muzyka by category, as % of total revenues, 2007-H1 2008
16. Volume sales of mobile games at Telecom Media, as % of total number of downloads, 2004-2008
17. Selected business models in mobile TV provision
18. Number of mobile TV users (‘000) and a growth rate (%) in Poland, 2008-2012
19. What kind of mobile TV content is likely to become popular in Poland?
20. M-payments by type of settlement
21. Preferable service and/or place of making payments by mobile phone in Poland, 2008
22. Number of users of m-payments (‘000) and growth rate (%) in Poland, 2008-2012
23. Structure of mobile value added services market in Poland by value (PLN m), 2008
24. Avantis’s revenues (‘000 PLN) and growth rate (%), 2006-2008
25. Blue Media’s revenues (‘000 PLN) and growth rate (%), 2004-2007
26. CT Creative Team’s revenues (‘000 PLN) and growth rate (%), 2004-2007
27. DRQ’s revenues (‘000 PLN) and growth rate (%), 2004-2007
28. e-muzyka’s revenues (‘000 PLN) and growth rate (%), 2006-2009
29. EL2’s revenues (‘000 PLN) and growth rate (%), 2006-2008
30. EL2’s sales revenues (‘000 PLN) by category, H1 2008
31. MNI Premium’s revenues and net profit (‘000 PLN), 2008
32. Mobiltek’s revenues (‘000 PLN), 2007-2008
33. One-2-one group’s revenues (‘000 PLN) and growth rate (%), 2004-2008
34. Propolis Media’s revenues (‘000 PLN) and growth rate (%), 2005-2007
35. Pulsar Mobile’s revenues (‘000 PLN) and growth rate (%), 2005-2007
36. Teleaudio’s revenues (‘000 PLN), 2006-2007
37. Breakpoint’s revenues and net profis (‘000 PLN), 2008
38. Value (PLN m) and growth rate (%) of the mobile value added services market in Poland, 2008-2012
39. Segments of the Polish market for mobile value added services by value (PLN m), 2008-2012
40. Segments of the Polish mobile content market by value (PLN m), 2008-2012
41. Value of the Polish market for fixed-line value added services, total and broken down into premium rate and low-cost number services (PLN m), 2005-2008
42. Value (PLN m) and growth rate (%) of the fixed-line value added services market in Poland, 2008-2012
43. Provision of TV services: a schematic description
44. Structure of the Polish pay TV market by subscribers (‘000), 2008
45. Structure of the Polish pay TV market by revenues (PLN m), 2008
46. Unit sales (‘000) and growth rate (%) of LCD and plasma TVs in Poland, 2006-2008
47. Number of subscribers (‘000) and growth rate (%) of digital satellite TV platforms in Poland, 2003-2008
48. Number of subscribers (‘000) of leading digital satellite platforms in Poland, 2002-2008
49. Value (PLN m) and growth rate (%) of the Polish digital satellite pay TV market, 2005-2008
50. Revenues (PLN m) of leading digital satellite platforms in Poland, 2002-2008
51. Number of subscribers (m) and growth rate (%) of analogue cable TV in Poland, 2003-2008
52. Leading analogue cable operators in Poland by subscriber base (‘000), 2008
53. Value (PLN bn) and growth rate (%) of the Polish analogue cable TV market, 2003-2008
54. Number of subscribers (‘000) and growth rate (%) of digital cable TV in Poland, 2005-2008
55. Leading digital cable TV operators in Poland by subscriber base (‘000), 2008
56. Value (PLN m) and growth rate (%) of the Polish digital cable TV market, 2005-2008
57. Number of users (‘000) of selected websites offering internet TV broadcasts in Poland, July 2008
58. Number of users (‘000) of IPTV in Poland by provider, H1 2007-2008
59. Switch-off of analogue terrestrial TV in EU member states
60. Household penetration of digital TV in selected EU countries, H1 2008
61. Number of subscribers (m) and growth rate (%) of pay TV in Poland, 2008-2012
62. Household penetration of pay TV in Poland, 2008-2012
63. Value (PLN bn) and growth rate (%) of Polish pay TV market, 2008-2012
64. Segments of the Polish pay TV market by value (PLN bn), 2008-2012

List of tables

1. Examples of mobile marketing campaigns
2. Fixed-line value added services in Poland: numbers and their assignments
3. Largest providers of premium rate services and their partner network operators in Poland, 2008
4. Major takeovers in the Polish cable TV market, 2007
5. Business models in the delivery of TV services over IP networks
6. A comparison of terrestrial (DVB-T) and satellite (DVB-S) digital broadcasting in Europe
7. Number of households (‘000) with access to terrestrial digital TV in selected CEE countries, 2008-2012
8. A comparison of VoD offerings available in Poland, 2008

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