Strategies of virtual operators in Europe, MVNO/BSA/LLU/WLR - Development forecasts for Poland 2008-2011 presents all the relevant data with regard to the successful participation and future prospects of virtual operators within the telecommunications industry in Poland. This report reviews current market data as well as prevailing trends, and recounts the effects on mobile and fixed line telephony providers classified as virtual operators functioning within the Polish marketplace on the basis of BSA/WLR/LLU and MVNO agreements over the next three years. Forecasts to 2011 include growth potential and examine the strategies used by virtual operators to attract and retain customers.
Strategies of virtual operators in Europe, MVNO/BSA/LLU/WLR - Development forecasts for Poland 2008-2011 also includes additional information gathered, compiled and analysed by PMR professionals. Sources include: PMR Research results, general and specialized print and internet press reports on the Polish and European telecoms markets, financial information made available to the public by operators, brokerage houses and investment firms, and exclusive interviews with market experts. The report also features plenty of information presented graphically in the form of indexed tables and charts.
The information provided in Strategies of virtual operators in Europe is essential to:
top marketing managers and marketing staff of companies active in the Polish telecommunication market or considering entry
European virtual operators planning expansion into the Polish market
companies that engage in business research, consulting and analysis
financial advisers, brokerage houses, investment banks and other institutions with interests in investment in the IT&T sector
state institutions, agencies, embassies and industry organizations.
Table of contents:
Methodology of the report
Executive summary
Overview of the European telecommunications market
Fixed-line telephony and Internet access services
Mobile telephony
Regulations governing European Union telecommunications market
Regulations and institutions governing LLU
Regulations governing MVNO
Implementation of EU regulations in selected countries
Possible changes to EU regulations governing telecommunications market
LLU, BSA, WLR and MVNO services in Europe
LLU, BSA and WLR services
Types of wholesale access and operating models
Impact of LLU on the costs and prices of telecommunication services
LLU and BSA in Europe
MVNO market
Types of MVNO and MVNE
MVNO project risks and objectives
Risk factors and barriers
Objectives and opportunities
MVNO in Europe
Functioning and strategies of virtual operators – case studies
Cable & Wireless
Carphone Warehouse and Mobile World
Completel
Debitel
FnacMobile avec Orange
Futur Telecom
Mobistar
Neuf Cegetel
Simyo
Smart Telecom
Tele.ring
Transatel
UPC Mobile
Virgin Mobile
Virtual operator market in Poland
Mobile network operators (MVNO/MVNE) – strategies and development prospects for 2008-2011
Profiles and strategies of virtual operators (MVNO/MVNE)
mBank mobile
myAvon
WPmobi
Ezo Mobile
MNI and Simfonia
MobilKing
Development prospects for 2008-2011
Fixed-line network operators (BSA/WLR/ LLU) – strategies and development prospects for 2008-2011
Profiles and strategies of operators that use BSA/WLR/LLU
Dlugie Rozmowy
eTel
e-Telko
Exatel
GTS Energis
Netia
Tele2
Telefonia Dialog
Development prospects for 2008-2011
List of graphs
List of tables
List of graphs and Tables:
List of graphs
Value (€ bn) of the EU telecommunications market and its y-o-y change (%), 2003-2008
Comparison of European telecoms markets dynamics, 2003-2008
European market of telecommunications services, by type of service, 2003-2008
Number of fixed telephone lines and ADSL lines (million) and y-o-y change (%) in Europe, 2006-2010
Households with broadband internet access in the EU, 2007
Number of lines (million) on the wholesale internet access market in the EU, 2003-2008
Fixed telephony lines controlled by dominant operators in EU, 2005-2007
Households with at least one mobile phone in the EU, 2007
Types of mobile telephony services used by EU households, 2007
Full LLU functioning scheme
Shared LLU functioning scheme
Bitstream access functioning scheme
Y-o-y decrease (%) of average monthly cost of LLU in the EU, 2005-2007
Number of BSA lines in EU countries, January 2008
MVNO and MVNE operating models
Types of virtual operators, by services provided by MNO and MVNE at individual stages of operation
Risk, margin, required experience and level of investment, and business size, by type of virtual operator
Number of MVNOs in Europe, end of Q1 2008
Carphone Warehouse revenues (£ m) on mobile telephony services, 2001-2007
Number of locations connected via Completel fibre and DSL lines, Q4 2005-Q4 2006
Completel revenues (€ m) generated on wholesale and services to business customers, 2004-2006
Consolidated revenues (€ m) of Fnac, 2005-2007
Revenues (€ m) of Futur Telecom, 1998-2007
Revenues (€ m) generated by Mobistar on fixed-line and mobile telephony, 2004-2007
Total number of customers (’000) of Mobistar, by post-paid, pre-paid and MVNO services, 2004-2007
Revenues (€ m) of Neuf Cegetel, 2003-2007
Revenues (€ m) of Neuf Cegetel, by type of market, 2005-2007
Number of customers (million) of UPC Broadband Division, by type of service, 2005-2007
Revenues (€ bn) of UPC Broadband Division, 2004-2007
Total number of customers (’000) of Virgin Mobile, 2000-2007
Number of active SIM cards (million) on the Polish mobile market, by type of operator, 2002-2011
Value of the Polish mobile telephony market (PLN bn) and its y-o-y change (%), 1999-2011
Number of subscribers of WLR services in Poland, market shares of the main players, 2007
Number of subscribers of BSA service in Poland, market shares of the mainplayers, 2007
Number of subscribers using telecommunication services under agreements on BSA, WLR and LLU in Poland, H1 2007-2011
Value of the WLR, BSA and LLU market (PLN m) in Poland, 2007-2011
List of tables
Expenditure on telecommunications services in the European Union, 2004-2006
Possibility to provide services based on LLU and MVNO in selected EU countries, Q1 2008
European Commission proposals for regulation of telecommunications markets, November 2007
Monthly fees for full access to local loop in selected EU countries, 2007
Monthly fees for shared access to local loop in selected EU countries, 2007
Number of LLU, BSA and reseller contracts concluded in EU countries, 2006-2008
Number of LLU lines in selected European countries, 2003-2007
MVNO introduction risks and entry barriers
External and internal factors behind MVNO market success
Mobile operators (MNO and MVNO) in selected European countries, Q1 2008 – Part 1
Mobile operators (MNO and MVNO) in selected European countries, Q1 2008 – Part 2
Categories of well-known brands potentially to be used as MVNO
Selected items of Transatel price chart – outgoing and ingoing calls (€ per minute, VAT excluded), Q1 2008
Minutes of use per one top-up, by virtual operator in Poland, Q1 2008
mBank mobile prices, December 2006 and February 2008
myAvon prices, February 2008
Existing and future mobile virtual operators in Poland, Q1 2008
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About 20 firms can enter the MVNO market in Poland in the coming two years. Formost of them, mobile telephony will be an add-on to the core business and a way tobuild customer loyalty. In a longer run, MVNOs will be likely to be acquired by networkoperators.
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