Table of contents:

Methodology

Executive summary

Social and economic overview of Poland

• GDP
• Unemployment
• Wages
• Inflation
• Consumer spending
• Demographics

Consumer behaviour

• Cosmetics use
• Where Poles purchase cosmetics and cleaning products
• Factors considered when shopping for cosmetics and cleaning agents

Value of market of cosmetics and drugstore items in Poland

• Market growth drivers and barriers in 2007-2008
• Market development opportunities and threats in 2009-2011

Largest drugstore and cosmetics chains

Distribution channels

• Drugstores and cosmetics shops
• Hypermarkets and supermarkets
• Small grocery and grocery-general shops
• Direct sales
• Pharmacies
• Open air markets
• Online sales
• Kiosks

Overview of cosmetics producers in Poland

Product segments

• Cosmetics
• Drugstore products

Profiles of Key Players

• Rossmann
• Sephora
• Drogerie Natura
• Douglas
• Yves Rocher
• Super-Pharm
• Schlecker
• Marionnaud
• Drogerie Aster (Poznan)
• Drogerie Aster (Gdynia)

List of graphs

List of tables

About PMR

Contact PMR

List of graphs and Tables:

List of graphs

1. Value (PLN bn) and y-o-y change (%) of market of cosmetics and drugstore items in Poland, 2006-2011
2. Value of cosmetics and drugstore items market in Poland, by distribution channel (%), 2008
3. Top 10 drugstore and cosmetics chains in Poland, by share in cosmetics and drugstore items market (%), 2008
4. Real annualised GDP growth in Poland (%, y/y), 2003-2011
5. Monthly unemployment rate in Poland (%), January 2007-February 2009
6. Value (PLN) and real yearly growth (%) of gross wages in enterprise sector in Poland, 2003-2008
7. Annualised Consumer Price Index (CPI) in Poland (%), 2003-2011
8. Nominal growth in per-capita household consumer spending in Poland, by main source of income (%), 2007
9. Structure of monthly per-capita household spending in Poland (%), 2007
10. Annual growth in real gross household disposable income in Poland (%), 2001-2008
11. Poland’s population, by place of residence (%), 2007
12. Face care cosmetics use by women in Poland (% of responses), 2007-2008
13. Body care cosmetics use by women in Poland (% of responses), 2007-2008
14. Makeup use by women in Poland (% of responses), 2008
15. Frequency of makeup use by women in Poland (% of responses), 2008
16. Places where Polish consumers purchase cosmetics (% of responses), 2004 and 2008
17. Places where women in Poland purchase face care cosmetics (% of responses), 2008
18. Places where women in Poland purchase body care cosmetics (% of responses), 2008
19. Places where Polish consumers purchase cleaning agents (% of responses), 2004 and 2008
20. Age structure of drugstore clientele in Poland (%), 2009
21. Knowledge of drugstore and cosmetics chains in Poland (%), 2008
22. Factors considered at purchase of cosmetics and other cleaning agents in Poland (% of responses), 2007
23. Comparing prices in various shops prior to purchase of cosmetics and cleaning agents (% of responses), 2004 and 2008
24. Importance of price in cosmetics purchases by women in Poland (% of responses), 2005 and 2007
25. Importance of brand in cosmetics purchases by women in Poland (% of responses), 2005 and 2007
26. Value (PLN bn) and y-o-y change (%) of market of cosmetics and drugstore items in Poland, 2006-2011
27. Top 10 drugstore and cosmetics chains in Poland, by share in cosmetics and drugstore items market (%), 2008
28. Top 10 drugstore and cosmetics chains in Poland, by share in cosmetics and drugstore items market (%), 2009
29. Largest drugstore and cosmetics chains in Poland, by storecount, 2008-2009
30. Top 10 drugstore and cosmetics chains in Poland: 2008 sales, 2009 sales (PLN m), 09/08 change (%)
31. Top 10 drugstore and cosmetics chains in Poland: 2008 storecount, 2009 storecount, 09/08 growth
32. Top 10 drugstore and cosmetics chains in Poland: total storecount, sales (PLN m) and market share (%), 2006-2009
33. Value of cosmetics and drugstore items market in Poland, by distribution channel (%), 2008
34. Shares of drugstores and cosmetics shops, hypermarkets and supermarkets in cosmetics and drugstore items market in Poland (%), 2006-2009
35. Growth pace of individual channels of distribution of cosmetics and drugstore items in Poland (%, y/y), 2007-2008
36. Number of drugstores and cosmetics shops in Poland, by chain and independent shops, 2006-2009
37. Drugstore and cosmetics shop sales in Poland, by chain and independent shops (PLN m), 2006-2009
38. Growth in sales of drugstores and cosmetics shops in Poland, aggregate growth and by chain and independent shops (%), 2007-2009
39. Share of drugstores and cosmetics shops, aggregate share and by chain and independent shops, on market of cosmetics and drugstore items in Poland (%), 2006-2009
40. Shares of top 10 chains in sales of drugstore and cosmetics shops in Poland (%), 2008
41. Hypermarkets as channel of distribution of cosmetics and drugstore items in Poland: sales (PLN m), storecount and market share (%), 2006-2009
42. Supermarkets and discount stores as channel for distribution of cosmetics and drugstore items in Poland: sales (PLN m), storecount and market share (%), 2006-2009
43. Grocery and grocery-general shops as channel for distribution of cosmetics and drugstore items in Poland: sales (PLN m), storecount and market share (%), 2006-2009
44. Value (PLN m) and market share (%) of direct sales of cosmetics in Poland, 2006-2009
45. Sales of Avon and Oriflame in Poland (PLN m), 2005-2007
46. Sales (PLN m) of cosmetics and drugstore items in pharmacies and their market share in Poland (%), 2006-2009
47. Sales of medical products and cosmetics by online pharmacies (PLN m) in Poland, 2007 and 2013
48. Sales (PLN m) of cosmetics and drugstore items on open air markets and their market share in Poland (%), 2006-2009
49. Sales (PLN m) of cosmetics and drugstore items by internet and its market share in Poland (%), 2006-2009
50. Sales (PLN m) of cosmetics and drugstore items in kiosks and their market share in Poland (%), 2006-2009
51. Advertising spending of cosmetics producers in Poland (PLN bn), 2006-2008
52. Retail sales of the largest cosmetics categories in Poland (PLN m), 2007
53. Retail sales of select drugstore categories in Poland (PLN m), 2007-2008
54. Sales (PLN m) and storecount of Rossmann in Poland, 2000-2009

List of tables

1. Key macroeconomic indicators for Poland, 2007-2009 13,
2. Average monthly consumer spending by source of income in Poland (PLN), 2007
3. Largest agglomerations in Poland, by population size, 2007
4. Frequency of facial care cosmetics use by women in Poland (% of responses), 2008
5. Frequency of body care cosmetics use by women in Poland (% of responses), 2008
6. Top 10 drugstore and cosmetics chains in Poland: 2007-2009 sales (PLN m), 2007-2009 storecounts
7. Largest drugstore and cosmetics chains in Poland, by storecount at end of 2008, 2006-2009
8. Rossmann chain in Poland: sales and storecount, 2007-2009
9. Sephora chain in Poland: sales and storecount, 2007-2009
10. Drogerie Natura chain in Poland: sales and storecount, 2007-2009
11. Douglas chain in Poland: sales and storecount, 2007-2009
12. Yves Rocher chain in Poland: sales and storecount, 2007-2009
13. Super-Pharm chain in Poland: sales and storecount, 2007-2009
14. Schlecker chain in Poland: sales and storecount, 2007-2009
15. Marionnaud chain in Poland: sales and storecount, 2007-2009
16. Drogerie Aster Poznan chain in Poland: sales and storecount, 2007-2009
17. Drogerie Aster Gdynia chain in Poland: sales and storecount, 2007-2009

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