Retail attractiveness of Central and Eastern Europe examines the retail environment and evaluates the potential for success in the major cities of Central and Eastern European countries of Poland, the Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Russia, and Ukraine.
This new report provides vital information on the developing retail industry in the region, and the grocery retail sector in particular, by ranking top locations in terms of their attractiveness for new retail outlets and establishments. It delivers key data as well as reliable retail prognoses for CEE Countries, based on their population and earnings, retail sector and economic growth projections for the region, and current market saturation.
Retail attractiveness of Central and Eastern Europe features the PMR Retail Attractiveness Index™, a composite rating based on the supply of hypermarkets and discount stores per citizen in the region, the number and surface of shopping centres per citizen, wage and demographic data, and growth projections for the economy in general and the retail sector in particular. This index constitutes a valuable tool for current retail operators and those seeking to enter the industry or invest in retail development in the Eastern European region.
Report overview
Retail attractiveness of Central and Eastern Europe is a highly detailed document, designed to include all the necessary data required by businesses for successful strategy development.
Report methodology and objectives are thoroughly explained before proceeding to examine the retail background of the CEE countries covered in the document. Topics include:
map of CEE with cities selected for analysis
examinations of retail formats and chains at work in the marketplace
definitions of terms and criteria of covered countries and cities
exchange rates of various currencies involved in the market.
175 cities with populations of above 100,000 (in Russia 500,000) are ranked using the PMR Retail Attractiveness Index™, a ranking based on the following information:
retail surface supply (per citizen) of hypermarkets and discount stores
number and area of shopping centres per citizen
population density
GDP growth prognosis
retail sales growth prognosis.
Brief but detailed company profiles enhance the informational value of the report and complete the market picture initiated by the rankings. Profiles provide the following information for each of the included CEE countries:
GDP total (€ bn)
GDP per capita PPS (EU27=100)
average wage (€)
value of retail trade (€ m)
population
urban population
cities with the population of above 100,000 (list and share in total population)
market shares of top ten retailers.
A comprehensive overview of economic and market conditions in the CEE region puts the retail attractiveness rating in context and facilitates the evaluation of various countries and cities in terms of their potential for success. The overview includes:
a map of the CEE region with retailer locations indicated by logotype
macroeconomic data applicable to the region
a table of foreign retailers operating in the CEE countries along with their recent totals of outlets.
The information provided in Retail attractiveness of Central and Eastern Europes targets the needs of:
retail businesses currently operating in CEE, particularly operators of grocery retail outlets such as hypermarkets, supermarkets and discount stores
retail industry executives and consulting companies
companies that produce and distribute all types of FMCG goods
companies that depend on the conditions in the retail sector as part of their operational strategies
companies planning investment in Central and Eastern Europe.
Table of contents:
Methodology
Executive Summary
General characteristics of CEE
Macroeconomic overview
Demographics
Retail industry in CEE
Development of retail trade in CEE
Country profiles
Bulgaria
Macroeconomic overview
Retail industry overview
Shopping centre space in largest cities
Czech Republic
Macroeconomic overview
Retail industry overview
Shopping centre space in largest cities
Hungary
Macroeconomic overview
Retail industry overview
Shopping centre space in largest cities
Poland
Macroeconomics overview
Retail industry overview
Shopping centre space in largest cities
Romania
Macroeconomic overview
Retail industry overview
Shopping centre space in largest cities
Russia
Macroeconomic overview
Retail industry overview
Shopping centre space in largest cities
Slovakia
Macroeconomic overview
Retail industry overview
Shopping centre space in largest cities
Ukraine
Macroeconomic overview
Retail industry overview
Shopping centre space in largest cities
Retail attractiveness of countries and cities in Central and Eastern Europe
Ranking by countries
Russia
Ukraine
Poland
Romania
Hungary, Slovakia, Czech Republic
Bulgaria
Ranking by cities
Rankings of cities in each country analysed
Profiles of top 20 most attractive cities
Key information on 175 largest cities in Central and Eastern Europe
List of graphs
List of tables
About PMR
Contact PMR
List of graphs and Tables:
List of graphs
GDP growth in CEE countries, 2004-2010
Total GDP in CEE countries (? bn), 2004-2010
GDP of CEE countries (? bn, %), 2007
CPI in CEE countries (%), 2004-2009
Unemployment rates in CEE countries (yearly average, %), 2004-2008f
Average monthly wages in CEE countries (?), 2004-2010
GDP per capita PPS in CEE countries (EU27=100), 2004-2010
Joint population of the CEE countries covered by the report (million), 2004-2010
Population of CEE countries covered by the report (%), 2007
Population living in urban areas in CEE countries (%), 2007
Number of large cities in selected countries of CEE, 2007
Population of capitals of CEE countries (million and % of country's total population), 2007
Population of cities above 100,000 inhabitants in selected CEE countries (million and % of country's total population), 2007
Value of retail trade in CEE countries (? bn), 2004-2010
Value of retail trade in CEE by country (? bn, %), 2007
Number of foreign brands in grocery retail in Central and Eastern Europe, 1991-2008
Market share of top 10 retail/cash and carry chains in Central and Eastern European countries (% of grocery retail), 2006-2007
Number of hypermarkets in the largest cities of Central and Eastern Europe, 2007
Number of hypermarkets per 100,000 inhabitants in the largest cities in Central and Eastern Europe, 2007
Total area of shopping centres per 1,000 inhabitants in CEE, 2007
Unemployment rate in Bulgaria (%), 2004-2008
Distribution of population in Bulgaria, 2007
Value of retail trade in Bulgaria (? bn), 2004-2010
Number of foreign brands in grocery retail in Bulgaria, 1996-2008
Unemployment rate in the Czech Republic (%), 2004-2008
Distribution of population in the Czech Republic (%), 2007
Value of retail trade in the Czech Republic (? bn), 2004-2010
Number of foreign brands in grocery retail in the Czech Republic, 1991-2008
Top 5 grocery retailers in the Czech Republic by revenues (? bn), 2007
GLA (m2) in shopping centres in the Czech Republic, 2000-2007
Unemployment rate in Hungary (%), 2004-2008
Distribution of population in Hungary, 2007
Value of retail trade in Hungary (? bn), 2004-2010
Number of foreign brands in grocery retail in Hungary, 1991-2008
Top 5 grocery retailers in Hungary by revenues (? bn), 2007
GLA (m2) in shopping centres in Hungary, 2000-2007
Unemployment rate in Poland (%), 2004-2008
Distribution of population in Poland, 2007
Value of retail trade in Poland (? bn), 2004-2010
Number of foreign brands in grocery retail in Poland, 1991-2008
Top 5 retailers in Poland by revenues (? bn), 2007
GLA (m2) in shopping centres in Poland, 2000-2007
Unemployment rate in Romania (%), 2004-2008
Distribution of population in Romania, 2007
Value of retail trade in Romania (? bn), 2004-2010
Number of foreign brands in grocery retail in Romania, 1996-2008
GLA size in Bucharest and other large cities of Romania ('000 m2), 2000-2010
Unemployment rate in Russia (%), 2004-2008
Distribution of population in Russia, 2007
Value of retail trade in Russia (? bn) 2004-2010
Number of foreign brands in grocery retail in Russia, 1997-2008
Top grocery retailers in Russia by revenues (? bn), 2007
GLA ('000 m2) in shopping centres in Russia, 2000-2007
Unemployment rate in Slovakia (%), 2004-2008
Distribution of population in Slovakia, 2007
Value of retail trade in Slovakia (? bn), 2004-2010
Number of foreign brands in grocery retail in Slovakia, 1993-2008
Top grocery retailers in Slovakia by revenues (? bn), 2007
GLA (m2) in shopping centres in Bratislava and Kosice in Slovakia, 2000-2007
Unemployment rate in Ukraine (%), 2004-2008
Distribution of population in Ukraine, 2007
Value of retail trade in Ukraine (? bn), 2004-2010
Number of foreign brands in grocery retail in Ukraine, 2000-2008
GLA (m2) in shopping centres in Ukraine, 2001-2007
List of tables
Criteria for PMR Retail Attractiveness IndicesT
Cities covered by the report 12-
List of grocery chains used in PMR Retail Attractiveness IndexT creation
Annual average exchange rates used for this report (euro to national currency unit), 2004-2010
Selected data on CEE countries, 2007
CEE countries by PMR Country Retail Attractiveness IndexT, 2007
Top 50 CEE cities by PMR City Retail Attractiveness IndexT, 2008
Top 15 cities in CEE by number of residents (million), 2007
Selected macroeconomic and demographic indicators of Bulgaria, 2007-2008
Shopping centres in Bulgaria, 2008
Selected macroeconomic and demographic indicators of the Czech Republic, 2007-2008
Main takeovers in retail industry in the Czech Republic, 2001-2008
The largest shopping centres opened in the Czech Republic in 2007
Selected macroeconomic and demographic indicators of Hungary, 2007-2008
Selected macroeconomic and demographic indicators of Poland, 20007-2008
Main takeovers in retail industry in Poland, 2001-2008
Major retail-wholesale groups in Poland, 2008
The largest shopping centres launched in Poland in 2007
Selected macroeconomic and demographic indicators of Romania, 2007-2008
The largest shopping centres opened in Romania in 2007
Selected macroeconomic and demographic indicators of Russia, 20007-2008
The largest shopping centres opened in Russia in 2007
Selected macroeconomic characteristics of Slovakia, 2007-2008
Selected macroeconomic and demographic indicators of Ukraine, 2007-2008
The largest shopping centres opened in Ukraine in 2007
PMR Country Retail Attractiveness IndexT, 2007
Selected CEE countries arranged by partial criteria of PMR Country Retail Attractiveness IndexT, 2007
PMR City Retail Attractiveness IndexT, 2008 82-
Number of cities appearing in specific areas of PMR City Retail Attractiveness IndexT, by country, 2008
Average PMR City Retail Attractiveness IndexT by country, 2008
Top 10 cities in Russia by PMR City Retail Attractiveness IndexT, 2008
Top 10 cities in Ukraine by PMR City Retail Attractiveness IndexT, 2008
Top 10 cities in Poland by PMR City Retail Attractiveness IndexT, 2008
Most prominent cities in the Czech Republic by PMR City Retail Attractiveness IndexT, 2008
Most prominent cities in Slovakia by PMR City Retail Attractiveness IndexT, 2008
Most prominent cities in Hungary by PMR City Retail Attractiveness IndexT, 2008
Top 10 cities in Romania by PMR City Retail Attractiveness IndexT, 2008
Most prominent cities in Bulgaria by PMR City Retail Attractiveness IndexT, 2008
Shopping centres in Odessa, 2008
Shopping centres in Bucharest, 2008
Shopping centres in Donetsk, 2008
The largest shopping centres in Kharkiv, 2008
The largest shopping centres in Warsaw, 2008
The largest shopping centres in Kyiv, 2008
The largest shopping centres in Moscow, 2008
The largest shopping centres in Kazan, 2008
Shopping centres in Lviv, 2008
Shopping centres in Sofia, 2008
Shopping centres in Izhevsk, 2008
Shopping centres in Izhevsk, 2008
Shopping centres in Rostov-on-Don, 2008
Shopping centres in Braila, 2008
Shopping centres in Perm, 2008
Shopping centres in Dnipropetrovsk, 2008
Shopping centres in Kemerovo, 2008
Key information on 175 largest cities in Central and Eastern Europe, H1 2008
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Russia ranked the most attractive country and Ukrainian Odessa most attractive city for retail investment in CEE - September 2008
Russia and Ukraine are the most attractive countries for retail investment, among eight Central and Eastern European states ranked by Country PMR Retail Attractiveness Index™. The highest ranked member of the European Union is Poland, followed by Romania. In the ranking of most attractive cities of CEE, the winning ones were Odessa, Bucharest and Donetsk.
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