“OTC market in Central and Eastern Europe 2009” is a 2 nd edition of the report. The study offers a detailed overview of the over the counter medicines sector, with special attention given to its most important markets: Russia, Poland, Romania, Hungary, Ukraine, the Czech Republic, Bulgaria, Slovakia, Slovenia and Croatia. It analyses the conditions governing business management and provides crucial information regarding the OTC market's present condition, as well as opportunities and obstacles for its future development. The report features a comparative analysis of ten Central and Eastern European countries with respect to the most important elements of the sector, which completes this exhaustive overview of the OTC market in Central and Eastern Europe. The report contains:
- latest market data
- sales forecasts for 2009-2011
- top OTC manufacturers at work in the marketplace
- product distribution channel details (wholesale, pharmacy, non-pharmacy and online sales)
- customer behaviour and trends
The report was prepared using the PMR MarketInsight Methodology.
List of graphs
- Value (€ bn) and y-o-y change of the OTC products market in CEE, 2007-2011
- Share of individual OTC markets as a proportion of total OTC market in CEE, 2008
- Value (€ bn) and y-o-y change of the OTC products market in CEE, 2007-2011
- Average CAGR for the analysed CEE countries for years 2009-2011
- Share of OTC drugs in total pharmaceutical markets of CEE region, 2008
- Share of dietary supplements market value as a proportion of total OTC market in selected CEE countries, 2008
- Pharmacy sales of OTC products in Russia, by product category, 2008
- Share of OTC drugs as a proportion of the Russian pharmaceutical market, by value, 2008
- Value (€ bn) and y-o-y change in the OTC drugs market in Russia, 2006-2011
- OTC drugs market in Russia by country of origin, by sales value, 2008
- OTC drugs market in Russia, by main product categories ($ m), 2008
- Value ($ m) and y-o-y change of dietary supplements pharmacy market in Russia, 2004-2008
- Dietary supplements pharmacy market in Russia by country of origin, by sales value, 2008
- Dietary supplement market in Russia by therapeutic category, pharmacy sales, 2008
- Average prices of OTC drugs per package in Russia ($), 2002-2008
- Best selling OTC drugs in Russia, by sales value, 2008
- Best selling dietary supplements in Russia, by sales value, 2008
- OTC products market in Poland, by sales channel, 2008
- Pharmacy sales of OTC products in Poland, by product status, 2008
- Non-pharmacy sales of OTC products in Poland, by product status, 2008
- Total OTC market in Poland, by product status, 2008
- Share of OTC drugs as a proportion of the Polish pharmaceutical market, by value, 2008
- Value (€ m) and y-o-y change in the OTC products market in Poland, 2005-2011
- OTC drugs market in Poland, by sales channel, 2008
- OTC products market in Poland, by main product categories (PLN m), 2008
- Value (PLN m) and y-o-y change of the dietary supplements market in Poland, 2005-2011
- Dietary supplements market in Poland, by sales channel, 2008
- Average OTC product prices (PLN per package) and y-o-y change in Poland, 2002-May 2009
- Average margins on non-reimbursed products and y-o-y change in Poland, 2005-May 2009
- Pharmacy OTC product market in Ukraine by product status ($ m), 2006-2008
- Pharmacy sales of OTC products in Ukraine, by product status (millions of packages), 2006-2008
- OTC product market in Ukraine ($ m) and monthly y-o-y growth, January 2008-March 2009
- OTC drugs market in Ukraine by country or origin, by sales value, 2008
- Share of OTC drugs as a proportion of the Ukrainian pharmaceutical market, by value, 2008
- Value ($ m) and y-o-y change in the OTC products market in Ukraine, 2005-2011
- Estimated dietary supplements market in Ukraine, by sales channel, 2008
- OTC products market in the Czech Republic, by sales channel, 2008
- Pharmacy sales of OTC products in the Czech Republic, by product status, 2008
- Non-pharmacy sales of OTC products in the Czech Republic, by product status, 2008
- Total OTC market in the Czech Republic, by product status, 2008
- Share of OTC drugs as a proportion of the Czech pharmaceutical market, by value, 2008
- Value (€ m) and y-o-y change in the OTC products market in the Czech Republic, 2006-2011
- OTC products market in the Czech Republic, by main product categories (CZK m), 2008
- Dietary supplements market in the Czech Republic, by sales channel, 2008
- Total sales of OTC products in Romania, by product status, 2008
- Share of OTC drugs as a proportion of the Romanian pharmaceutical market, by value, 2008
- Value (€ m) and y-o-y change in the OTC products market in Romania, 2006-2011
- OTC drugs market in Romania, by main product categories (RON m), 2008
- Value (€ m) and y-o-y change of dietary supplements market in Romania, 2004-2008
- Dietary supplements market in Romania, by sales channel, 2008
- Estimate of OTC products market in Bulgaria, by sales channel, 2008
- Estimated pharmacy sales of OTC products in Bulgaria, by product status, 2008
- Estimated non-pharmacy sales of OTC products in Bulgaria, by product status, 2008
- Estimate of total OTC products market in Bulgaria, by product status, 2008
- Estimated share of OTC drugs as a proportion of the Bulgarian pharmaceutical market, by value, 2008
- Value (€ m) and y-o-y change in the OTC drugs market in Bulgaria, 2006-2011
- OTC drugs market in Bulgaria, by sales channel, 2008
- OTC drugs market in Bulgaria, by main product categories (BGN m), 2008
- Estimate of dietary supplements market in Bulgaria, by sales channel, 2008
- Dietary supplements market in Bulgaria, by selected main product categories (BGN m), 2008
- Market share of best selling dietary supplements in pharmacy sales in Bulgaria, 2008
- Vitamin market in Hungary by sales channel, by volume, H1 2006, H1 2007 and H1 2008
- Share of OTC products as a proportion of the Hungarian pharmaceutical market, by value, 2008
- Value (€ m) and y-o-y change in the OTC products market in Hungary, 2006-2011
- OTC drugs market in Hungary, by main product categories (HUF m), 2008
- Impact of the global financial crisis on OTC spending in Slovakia, May 2009
- Estimate of OTC products market in Slovakia, by product status, 2008
- Share of OTC drugs as a proportion of the Slovak pharmaceutical market, by value, 2008
- Value (€ m) and y-o-y change in the OTC products market in Slovakia, 2006-2011
- OTC product market in Slovakia by main product categories (€ m), 2008
- Share of OTC drugs as a proportion of the Croatian pharmaceutical market, by sales value, 2008
- Value (€ m) and y-o-y change in the OTC drugs market in Croatia, 2006-2011
- OTC drugs market in Croatia, by main product categories (€ m), 2008
- Share of OTC drugs as a proportion of the Slovenian pharmaceutical market, by value, 2008
- Value (€ m) and y-o-y change in the OTC drugs market in Slovenia, 2006-2011
- OTC drug market in Slovenia, by main product categories (€ m), 2008
- Number of OTC product press advertisements in Russia, by group of products, Q1-Q3 2008
- Number of OTC drug advertisements in Russia, by price of newspaper, Q1-Q3 2008
- Advertising spending on OTC drugs and parapharmaceuticals (PLN m) in Poland, by advertising channel, Q1-Q3 2008
- Top five advertisers of drugs and parapharmaceuticals in Poland (PLN m), Q1 2007, Q1 2008 and 2008
- Top five TV advertisers of drugs and parapharmaceuticals in Poland (PLN m and number of spots), Q1-Q3 2008
- Advertising spending on pharmaceuticals in Ukraine, by advertising channel, 2008
- Advertising spending on OTC products in Romania by amount spent, by advertising channel, 2008
- Advertising spending on OTC products in Romania by number of products, by advertising channel, 2008
- Advertising spending of OTC products in Hungary, by advertising channel, 2008
- Krka global sales, by region, 2008
- Krka sales (€ m) and y-o-y growth in selected CEE countries, 2008
- Krka global OTC sales, by product groups, 2008
- Sales of Krka OTC products (€ m) on the company’s top markets in CEE, 2007-2008
- Gedeon Richter global sales, by region, 2008
- Gedeon Richter sales in CEE countries, 2008
- Share of OTC products as a proportion of Pharmstandart sales revenues, 2008
- Top 10 Pharmstandart OTC brands, 2008
- Share of OTC products as a proportion of Pharmstandart sales revenues, H1 2009
- Pliva global sales, by region, 2008
- Sopharma global sales, by region, 2008
- Walmark global turnover (€ m), 2002-2007
- Walmark turnover in selected CEE countries (€ m), 2007
- Zentiva sales in CEE countries, 2008
- Top 10 manufacturers of OTC drugs in Russia, by sales value, 2008
- Top 10 manufacturers dietary supplements in Russia, pharmacy market, by sales value, 2008
- Top manufacturers on OTC market in Poland, 2008
- Top manufacturers of dietary supplement in the Czech Republic, 2008
- Top manufacturers of OTC drugs in Romania, 2008
- Top manufacturers of dietary supplements in Romania, 2008
- Top manufacturers of dietary supplements in Hungary, 2008
- Top OTC drugs manufacturers in Hungary, 2008
- Market share of largest pharmaceutical wholesalers in Russia, by sales value, 2008
- Concentration of pharmaceutical wholesale in Russia, 2005 and 2008
- Share of OTC products as a proportion of the sales value of pharmaceutical distributors in Russia (%), by category of wholesaler, 2008
- SIA International annual turnover ($ bn) and y-o-y change in Russia, 2006-2008
- Protek annual turnover ($ bn) and y-o-y change in Russia, 2006-2008
- Katren annual turnover ($ bn) and y-o-y change in Russia, 2006-2008
- Rosta annual turnover ($ bn) and y-o-y change in Russia, 2007-2008
- Alliance Healthcare annual turnover ($ m) and y-o-y change in Russia, 2006-2008
- R-Pharm annual turnover ($ m) and y-o-y change in Russia, 2007-2008
- Selected largest pharmacy chains in Russia (number of pharmacies), Q1 2009
- Market share of selected largest pharmacy chains as a proportion of commercial pharmacy market in Russia, by sales value, 2008
- Share of non-pharmaceuticals as a proportion of the sales value of pharmacy chains in Russia (%), by category of pharmacy chain, 2008
- 36,6 pharmacy chain expansion (number of units), 2003-Q1 2009
- 36,6 annual sales revenues ($ m) and y-o-y change in Russia, 2004-2008
- Share of OTC products as a proportion of 36,6 sales revenues in Russia, Q1 2009
- Rigla annual sales revenues ($ m) and y-o-y change in Russia, 2006-2008
- Pharmacor annual turnover ($ m) and y-o-y change in Russia, 2007-2008
- Implozia annual turnover ($ m) and y-o-y change in Russia, 2007-2008
- Doctor Stoletov annual turnover ($ m) and y-o-y change in Russia, 2006-2009
- Pervaya Pomoshch annual turnover ($ m) and y-o-y change in Russia, 2005-2008
- Stolichnye apteki annual turnover ($ m) and y-o-y change in Russia, 2007-2008
- Raduga annual turnover ($ m) and y-o-y change in Russia, 2007-2008
- Vita turnover ($ m) and y-o-y growth in Russia, 2007-2008
- Market share of largest pharmaceutical wholesalers in Poland, 2008
- Torfarm’s total revenues, net profits (PLN m) and y-o-y change in Poland, 2007-2008
- Prosper’s total revenues, net profits (PLN m) and y-o-y change in Poland, 2007-2008
- Farmacol’s total revenues, net profits (PLN m) and y-o-y change in Poland, 2007-2008
- PGF’s total revenues, net profits (PLN m) and y-o-y change, 2007-2008
- Mediq wholesale sales revenues and y-o-y change in Poland (€ m), 2007-2008
- Number of pharmacies and pharmacy points in Poland (’000), 1990-2008
- Selected largest pharmacy chains in Poland (number of pharmacies), June 2009
- Mediq retail sales revenues and y-o-y change in Poland (€ m), 2007-2008
- The largest online pharmacies in Poland, by number of real users, December 2008
- Market share of largest pharmaceutical wholesalers in Ukraine, 2008
- Optima-Pharm annual turnover ($ m) and y-o-y growth in Ukraine, 2006-2008
- Alba Ukraine annual turnover ($ m) and y-o-y growth in Ukraine, 2006-2008
- BaDM annual turnover ($ m) and y-o-y growth in Ukraine, 2006-2008
- VVS annual turnover ($ m) and y-o-y growth in Ukraine, 2006-2008
- Artur-K annual turnover ($ m) and y-o-y growth in Ukraine, 2006-2008
- Pharmacy outlets in Ukraine by kind of outlet, 2008
- Pharmacy chains in Ukraine, by number of outlets in the chain, 2008
- Market share of selected largest pharmacy chains in Ukraine, by sales value, 2008
- Selected largest pharmacy chains in Ukraine (number of pharmacies), 2008
- Market share of selected largest pharmaceutical wholesalers in the Czech Republic, 2008
- Phoenix Pharma annual sales revenues (CZK bn) and y-o-y growth in the Czech Republic, February 2005-January 2009
- Share of OTC drugs as a proportion of Phoenix Pharma annual sales revenues in the Czech Republic, 2008
- Alliance Healthcare annual sales revenues (£ m) and y-o-y growth in the Czech Republic, April 2006-March 2009
- Share of OTC drugs as a proportion of Alliance Healthcare annual sales revenues in the Czech Republic, 2008
- Pharmos annual sales revenues (CZK bn) and y-o-y growth in the Czech Republic, 2002-2007
- Gehe Pharma Prague annual sales revenues (€ m) and y-o-y growth in the Czech Republic, 2006-2008
- Number of pharmacies in the Czech Republic, 2000-2008
- Selected largest pharmacy chains in the Czech Republic (number of pharmacies), 2009
- Number of pharmacies operated by Dr. Max in the Czech Republic, by location of pharmacy, 2009
- Europharm turnover (CZK bn) and y-o-y growth in the Czech Republic, 2007-2008
- Lloyds annual sales revenues (€ m) and y-o-y growth in the Czech Republic, 2006-2008
- Euro Lekarna annual sales revenues (CZK m) and y-o-y growth in the Czech Republic, 2007-2008
- Share of OTC products as a proportion of Euro Lekarna annual sales revenues in the Czech Republic, 2008
- Market share of the selected largest pharmaceutical wholesalers in Romania, 2008
- Mediplus annual sales revenues (€ m) and y-o-y growth in Romania, 2003-Q1 2009
- Share of OTC products as a proportion of Mediplus’ annual sales revenues in Romania, 2008
- Relad International and Relad Pharma annual sales revenues and y-o-y change in Romania (€ m), 2007-2008
- Share of OTC drugs as a proportion of Relad Pharma annual sales revenues in Romania, 2008
- Farmexpert annual sales revenues (€ m) and y-o-y growth in Romania, 2007-2010
- Share of OTC drugs as a proportion of Farmexpert annual sales revenues in Romania, 2008
- Fildas Trading annual turnover (€ m) and y-o-y growth in Romania, 2002-2009
- Share of OTC drugs as a proportion of Fildas Trading annual sales revenues in Romania, 2008
- Polisano annual sales revenues (€ m) and y-o-y growth in Romania, 2002-2008
- Share of OTC drugs as a proportion of Polisano annual sales revenues in Romania, 2008
- Farmexim annual sales revenues (€ m) and y-o-y growth in Romania, 2006-2009
- Share of OTC drugs as a proportion of Farmexim sales revenues in Romania, 2008
- ADM Farm annual sales revenues (€ m) and y-o-y growth in Romania, 2002-2009
- Share of OTC drugs as a proportion of ADM Farm annual sales revenues in Romania, 2008
- Pharmacy outlets in Romania, by category of outlet, 2008
- Selected largest pharmacy chains in Romania (number of pharmacies), 2009
- Sensiblu annual sales revenues (€ m) and y-o-y growth in Romania, 2003-Q1 2009
- Sensiblu revenues by category of pharmacy in Romania, 2008
- Share of OTC products as a proportion of Sensiblu sales revenues in Romania, 2008
- Catena annual sales revenues (€ m) and y-o-y growth in Romania, 2007-Q1 2009
- Share of OTC products as a proportion of Catena sales revenues in Romania, 2008
- Gedeon Richter annual sales revenues (€ m) and y-o-y growth from wholesale and retail activity in Romania, 2007-2008
- Share of OTC drugs as a proportion of Farmacia Richter annual sales revenues in Romania, 2008
- Dona annual sales revenues (€ m) and y-o-y growth in Romania, 2007-2008
- Share of OTC drugs as a proportion of Dona annual sales revenues in Romania, 2008
- Help Net annual sales revenues (€ m) and y-o-y growth in Romania, 2002-2009
- Share of OTC products as a proportion of Help Net sales revenues in Romania, 2008
- Ropharma annual sales revenues (€ m) and y-o-y growth in Romania, 2007-Q1 2009
- Share of OTC drugs as a proportion of Ropharma annual sales revenues in Romania, 2008
- Market share of selected largest pharmaceutical wholesalers in Bulgaria, 2008
- Sopharma Trading annual sales revenues (BGN m) and y-o-y growth in Bulgaria, 2006-Q1 2009
- Libra annual turnover (BGN m) and y-o-y growth in Bulgaria, 2007-2008
- Sting annual turnover (BGN m) and y-o-y growth in Bulgaria, 2006-2008
- Higia annual turnover (BGN m) and y-o-y growth in Bulgaria, 2006-2008
- Commercial League annual turnover (BGN m) and y-o-y growth in Bulgaria, 2006-2008
- Pharmacy outlets in Bulgaria, by category of outlet, 2008
- Selected largest pharmacy chains in Bulgaria (number of pharmacies), 2008
- Estimated market share of selected largest pharmaceutical wholesalers in Hungary, 2008
- Hungaropharma annual sales revenues (HUF bn) and y-o-y growth in Hungary, 2006-2008
- Market share of selected largest pharmaceutical wholesalers in Slovakia, 2008
- Phoenix Pharma annual sales revenues (SKK bn) and y-o-y growth in Slovakia, February 2005-January 2008
- Share of OTC products as a proportion of Phoenix Pharma annual sales revenues in Slovakia, 2008
- Unipharma annual sales revenues (SKK bn) and y-o-y growth in Slovakia, 2000-2008
- Unipharma sales structure in Slovakia, by category of client, 2007
- Med-Art annual sales revenues (SKK bn) and y-o-y growth in Slovakia, 2007-2008
- Share of OTC products as a proportion of Med-Art’s annual sales revenues in Slovakia, 2008
- Number of pharmacies in Slovakia, 2001-2008
- Selected largest pharmacy chains in Slovakia (number of pharmacies), 2009
- Citypharma annual sales revenues (€ m) and y-o-y growth in Slovakia, 2007-2008
- Share of OTC products as a proportion of Citypharma annual sales revenues in Slovakia, 2008
- Dr. Max annual sales revenues (SKK bn) and y-o-y growth in Slovakia, 2007-2008
- Share of OTC products as a proportion of Dr. Max’s annual sales revenues in Slovakia, 2008
- Share of OTC drugs as a proportion of Domov Zdravia annual sales revenues in Slovakia, 2008
- Mean population to pharmacy rate in selected CEE countries, 2008
- Real GDP growth rate (%) in the CEE countries analysed, 2004-2011
- Total GDP in CEE countries (€ bn), 2004-2011
- GDP of CEE countries analysed (€ bn, %), 2008
- GDP based on PPP in the CEE countries analysed ($), 2008
- CPI in the CEE countries analysed (%), 2004-May 2009
- Unemployment rates in the CEE countries analysed, 2001-May 2009
- Average gross monthly wages in the CEE countries analysed (€), 2004-2008
- Population of the CEE countries analysed (%), 2008
- Joint population of the CEE countries analysed (million), 2004-2011
- Population living in urban areas in the CEE countries analysed (%), 2008
- Percentage of respondents who have taken vitamin/mineral supplements regularly to improve or maintain their health in selected CEE countries in comparison with Western Europe, 2006 vs. 2008
- Percentage of respondents who have taken natural/herbal supplements regularly to improve or maintain their health in selected CEE countries in comparison with Western Europe, 2006 vs. 2008
- Impact of global financial crisis on consumer behaviour pertaining to OTC intake in selected CEE countries in comparison with European average, May 2009
- Change in consumer behaviour pertaining to OTC intake as a result of the global financial crisis in selected CEE countries in comparison with European average, May 2009
- Factors influencing the purchase of OTC drugs in selected CEE countries in comparison with European average, 2008
- The most prevalent opinions about OTC drugs in selected CEE countries in comparison with European average, 2008
- Treatment of backache/muscle pain using OTC medicines and herbal/homeopathic products in selected CEE countries compared to Western Europe, 2008
- Percentage of respondents who have increased the exercises they do to improve or maintain their health in selected CEE countries in comparison with Western Europe, 2006 vs. 2008
- Incidence of smoking among adult males and females (% of population) in CEE countries, 2008
- Percentage of respondents who have tried to cut down/give up smoking to improve or maintain their health in selected CEE countries in comparison with Western Europe, 2006 vs. 2008
- Internet users in the CEE countries analysed (% of adult population), April 2009
- Assessment of health condition in selected CEE countries in comparison with Western Europe, 2008
- Male life expectancy at birth in selected CEE countries, 1990 and 2007
- Female life expectancy at birth in selected CEE countries, 1990 and 2007
- Adults of more than 15 years of age who are obese in selected CEE countries, 2007
- Weight problems prevalence in the selected CEE countries in comparison with Western Europe, 2008
- Percentage of people with sight problems in selected CEE countries in comparison with Western Europe, 2008
- Percentage of people with sleep problems in selected CEE countries in comparison with Western Europe, 2008
- Prevalence of stress in selected CEE countries in comparison with Western Europe, 2008
- Prevalence of depression in selected CEE countries in comparison with Western Europe, 2008
- Percentage of people with osteoporosis in selected CEE countries in comparison with Western Europe, 2008
- Incidence of pain in the population of selected CEE countries, 2007
- Incidence of neck pain in the population of selected CEE countries, 2007
- Incidence of shoulder pain in the population of selected CEE countries, 2007
- Incidence of wrist or hand pain in selected European countries, 2007
- Incidence of hip or thigh pain in selected European countries, 2007
- Incidence of knee pain in selected CEE countries, 2007
- Incidence of ankle or feet pain in selected CEE countries, 2007
- Incidence of upper back pain in selected CEE countries, 2007
- Incidence of lower back pain in selected CEE countries, 2007
List of tables
- Annual average exchange rates used for this report (euro to national currency unit), 2006-2008
- Value of OTC drugs market in Russia, 2008
- Value of dietary supplements pharmacy market in Russia, 2008
- Selected best selling OTC products in ATC categories in Poland, 2008
- Best selling OTC drugs in Ukraine, by sales value, 2008
- Best selling dietary supplements in Ukraine, by sales value, 2008
- Substances switched from Rx to OTC in the Czech Republic, 2007
- Best selling OTC drugs in Romania, by sales volume, Q1 2009
- Best selling dietary supplements in Romania, by sales value, 2009
- Best-selling dietary supplements in Bulgaria, by sales value, 2008
- Selected Rx to OTC switches in Slovenia, 2005-2009
- Selected leading advertisers of OTC drugs in Russia, by number of advertisements, January-March 2009
- Selected most frequently advertised brands of OTC products in Russia, by number of advertisements, January-March 2009
- Top five pharma advertisers’ in retailers’ promotional magazines in Poland, by number of ads, 2007-2008
- Top 10 OTC drug brands in terms of TV advertising spending in Ukraine, by amount spent, in 2008
- Top 10 TV advertisers of OTC drugs in Ukraine, by amount spent, 2008
- Top advertisers of OTC products in the Czech Republic, by amount spent, 2008
- Top advertisers of OTC products in Romania, by amount spent, 2008
- Top TV advertisers of OTC products in Bulgaria, by amount spent, 2008
- Top advertisers of OTC products in Hungary, by amount spent, 2008
- Top OTC advertising brands in terms of advertising spending in Hungary, by amount spent, 2007-2008
- Selected new OTC brands with the highest advertising spending figures in Hungary, 2008
- Selected prominent advertisers of OTC drugs and parapharmaceuticals in Slovakia, by amount spent, 2008
- Walmark’s presence in the Central and Eastern European countries, 2008
- Top 10 manufacturers of OTC drugs and dietary supplements in Ukraine, 2008
- Largest OTC drug manufacturers in Slovakia, by sales value, 2008
- Comparison of alternative OTC drug distribution channels in selected CEE countries, 2009
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