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Non-pharmacy OTC market in Poland 2008

Development forecasts for 2008-2010


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Date: 2008-04-10
Language: English or Polish
No. pages: 123
Delivery: PDF file
Non-pharmacy OTC market in Poland 2008

  description    |    table of contents    |    table of graphs and tables    |    leaflet    |    free article    |    request more info 

Description:


Non-pharmacy OTC market in Poland 2008 - Development forecasts for 2008-2010 presents a comprehensive assessment of the market for OTC preparations and products sold in non-pharmacy retail businesses from 2005 to 2010 (in the case of drugs 2002-2010).
The report discusses the market value and provides description of display and promotion methods for a variety of drugs, dietary supplements, and other health products such as herbal and functional teas, along with performance forecasts for the period 2008-2010.

Non-pharmacy OTC market in Poland 2008 was prepared using information gathered during a store check survey of non-pharmacy retail outlets (hypermarkets) selling OTC drugs and dietary supplements, which are the focus of the report, as well as other related health products.

List of pharmaceutical wholesalers

The report includes a list of ca. 600 pharmaceutical wholesalers operating on the Polish market (by voivodship).
The list specifies:

- name of the wholesaler
- address
- tel. no.
- fax no.
- e-mail
- web site
- main activity/Key products*

The list is in XLS format.

*if the wholesaler's scope of business is limited


The information provided in Non-pharmacy OTC market in Poland 2008 is designed to benefit:

  • retail and wholesale businesses currently trading in OTC products in a non-pharmacy setting in Poland, as well as those considering expansion into this growing marketplace
  • producers and suppliers of OTC drugs and dietary supplements seeking new markets for their products
  • companies that support businesses trading in non-pharmacy OTC products with products and services such as supplies and information technology
  • pharmacy OTC products with products and services such as supplies and information technology
  • consultants and analysts that provide advice and intelligence to governmental and business organizations and those seeking investment opportunities.


Table of contents:


  1. Report methodology

  2. Executive summary

  3. Overview of the OTC market in Poland

    • Key events and trends on the non-pharmacy market in Poland
      • Key events and trends in 2007-2008
      • Events and trends anticipated for 2008-2009
    • Size of non-pharmacy OTC market in 2002-2010
      • Share of non-pharmacy market in OTC sales in Poland in 2005-2010
      • Development forecasts for non-pharmacy market for 2008-2010
      • Size of non-pharmacy drug market 2002-2007
      • Size of non-pharmacy market of other health products
        • Herbal and functional tea market
        • Functional foods market
        • Baby foods market
        • Herbal products market
      • OTC sales seasonality
  4. Findings of store check research

    • Introduction
    • In-store display of OTC products
      • “Health shelves”
      • Shelves with teas
      • Check out area
      • Stands featuring select products
    • In-store promotions of OTC products
      • Dietary supplements
      • Herbal and function teas
      • Energy drinks
    • Products most often found in stores
      • OTC drugs
      • Dietary supplements
      • Herbal and functional teas
    • Market penetration of individual therapeutic groups
      • Vitamins and minerals
        • Vitamin and mineral compounds
        • Vitamin compounds
        • Vitamin C
        • Magnesium
        • Calcium
      • OTC gastric preparations
        • Preparations affecting the functioning of the liver
        • Preparations combating heartburn and hyperacidity
        • Slimming preparations and teas
      • Analgesics
      • Cold and flu remedies
      • Energising preparations
      • Preparations stimulating memory and concentration
      • Calming preparations and sedatives
      • Preparations improving joint and muscle condition
      • Preparations improving the functioning of the circulatory system
      • Preparations improving hair, skin and nail condition
      • Preparations metabolising alcohol
      • Preparations used to combat motion sickness
      • Preparations protecting the sight
      • Preparations combating meteoropathy
      • Preparation improving libido
  5. Key players on the non-pharmacy OTC market in Poland

    • Key players on the non-pharmacy market
      • Key players on the OTC drugs and dietary supplements market
      • Key players on the preparations for infants and children market
      • Key players on the function and herbal teas market
      • Key players on the energy drink market
    • Profiles of select manufacturers from non-pharmacy sector
      • US Pharmacia
      • Polpharma
      • GlaxoSmithKline
      • Bayer
      • Aflofarm
      • Kruger
      • Reckitt Benckiser
      • Polski Lek
      • Pliva
    • Advertising spending
  6. Non-pharmacy distribution of OTC products in Europe

    • Netherlands
    • United Kingdom
    • Germany
    • Italy
    • Hungary
    • Russia
    • Czech Republic
    • Slovenia
  7. Legal environment

    • Classification of OTC and other health products in Poland
    • Regulations governing non-pharmacy trade in OTC products
      • OTC drugs
      • Dietary supplements
    • Institutions governing non-pharmacy trade in OTC products
      • OTC drugs
      • Dietary supplements and other health products
    • Definition of medicinal product and dietary supplement
      • Definition of medicinal product
      • Definition of dietary supplement
    • Non-pharmacy distribution outlets
      • Definition of non-pharmacy outlet
      • Authorisation to run non-pharmacy outlet
      • Qualifications of persons selling medicinal products
      • Storage conditions for medicinal products
    • Non-pharmacy trade in OTC products
      • New list of products admitted to trade
      • Safety of OTC products
        • OTC drugs
        • Dietary supplements
      • Advertising of OTC products in non-pharmacy trade
        • Medicinal product advertising
        • Dietary supplement advertising
      • Adverse reaction regulations
      • Online sales of products
      • Withdrawal of medicinal products from non-pharmacy trade
      • Labelling of dietary supplements
    • Food products for particular nutritional uses
      • Legal regulations
      • Definition
      • Labelling and advertising
    • Functional food
      • Legal regulations
      • Definition
      • Enriched food
    • Novel food
      • Legal regulations
      • Definition
      • Labelling
      • Introduction to trading
    • Herbal medicinal products
      • Legal regulations
      • Definition
      • Safety of herbal medicinal products
  8. Consumer behaviour

    • Place of purchasing OTC pharmaceuticals
    • Reasons for purchasing OTC preparations outside of pharmacy
    • Factors determining the selection of OTC product
    • Gender-specific differences in use of OTC preparations
  9. Economic trends

  10. Non-pharmacy distribution of OTC products

    • Pharmaceutical wholesalers
      • Key trends
      • Profiles of key wholesalers of OTC products in non-pharmacy segment
        • Eko-Era
        • Lekkerland
        • Ruch
        • Mogo
        • Polski Tyton
        • KDWT
    • General stores
      • Structure of non-pharmacy distribution of OTC products in general stores
        • Analgesics
        • Cold and flu remedies
        • Gastric preparations
        • Vitamins and artificial sweeteners
        • Baby food
        • Functional teas
        • Energy drinks
      • Hypermarkets
      • Supermarkets
        • Delicatessen supermarkets
      • Discount stores
      • Small stores
        • Convenience stores
        • Other small general stores
      • Drugstores
      • Petrol stations
      • Kiosks
    • Herbal-medical shops
    • Specialist medical supplies shops
  11. List of graphs

  12. List of tables

List of graphs and Tables:


List of graphs

  1. Share of non-pharmacy market in total OTC sales in Poland, 2007
  2. Share of drugs and dietary supplements in non-pharmacy OTC market in Poland, 2007
  3. Share of non-pharmacy market in total OTC drug sales and dietary supplements sales in Poland, 2007
  4. Value (PLN m) and y-o-y change of non-pharmacy OTC drug sales in Poland, 2002-2007
  5. Shares of individual therapeutic groups in non-pharmacy drug market in Poland, 2007
  6. Segmentation of tea market in Poland, 2007
  7. Seasonality of OTC drug sales in non-pharmacy trade in Poland, 2005-2007
  8. OTC products in hypermarkets in Poland, 2008
  9. Individual types of herbal and functional teas present in hypermarkets in Poland, 2008
  10. Companies whose products are most often featured nearby hypermarket check outs in Poland, 2008
  11. Promotional campaigns featuring OTC products in hypermarkets in Poland, by campaign focus, 2008
  12. Promotional campaigns featuring OTC products in hypermarkets in Poland, by promoted product, 2008
  13. Promotional campaigns featuring dietary supplements in hypermarkets in Poland, by campaign focus, 2008
  14. Promotional campaigns featuring herbal and functional teas in hypermarkets in Poland, by campaign focus, 2008
  15. Promotional campaigns featuring energy drinks in hypermarkets in Poland, by campaign focus, 2008
  16. Most popular OTC drugs sold in hypermarkets in Poland, 2008
  17. Most popular dietary supplements sold in hypermarkets in Poland, 2008
  18. Most popular herbal and functional teas sold in hypermarkets in Poland, 2008
  19. Number of product brands in select therapeutic groups of drugs and dietary supplements sold in hypermarkets in Poland, 2008
  20. Top players in sales value on non-pharmacy OTC market in Poland, 2007
  21. Top players’ value shares of non-pharmacy market of food for infants and children in Poland, 2006
  22. Estimated value (PLN m) and y-o-y change of non-pharmacy sales of US Pharmacia in Poland, 2005-2007
  23. Estimated share of non-pharmacy sales in total sales of US Pharmacia in Poland, 2006
  24. Share of most popular analgesics in transaction volume in traditional stores in Poland, 1-22 August 2006
  25. Estimated value (PLN m) and y-o-y change of non-pharmacy sales of Polpharma in Poland, 2005-2007
  26. Estimated share of non-pharmacy sales in total sales of Polpharma in Poland, 2006
  27. Estimated value (PLN m) and y-o-y change of non-pharmacy sales of GSK in Poland, 2005-2007
  28. Estimated share of non-pharmacy sales in total sales of GSK in Poland, 2006
  29. Estimated value (PLN m) and y-o-y change of non-pharmacy sales of Bayer in Poland, 2006-2007
  30. Estimated share of non-pharmacy sales in total sales of Bayer in Poland, 2007
  31. Estimated value (PLN m) and y-o-y change of non-pharmacy sales of Reckitt Benckiser in Poland, 2005-2007
  32. Advertising spending on OTC drugs, parapharmaceuticals and dietary supplements (PLN m) in Poland, 2007
  33. Top television advertisers (PLN m) in Poland, 2007
  34. Media advertising spending (PLN m) of select dietary supplements brands in Poland, 2007
  35. Percentage share of non-pharmacy sales in total OTC sales in select European countries, 2006
  36. Structure of OTC sales in the Netherlands, 2007
  37. Structure of OTC sales in UK, 2005
  38. Classification of OTC and other health products in Poland, 2008
  39. Number of drug promotions at chemists’ and retail chains in Poland, 2006-2007
  40. Where do you purchase OTC preparations outside of pharmacies? Poland, 2007
  41. Factors considered in selecting brand of OTC drug in Poland (% of responses), 2003 and 2007
  42. Sources of information on dietary supplements for women and men in Poland (% of responses), 2006
  43. GDP growth (%) in Poland, 2002-2009
  44. Mogo sales revenues (PLN m) in Poland, 2003-2006
  45. Share of individual segments in grocery store count in Poland, 2006
  46. Structure of non-pharmacy distribution of analgesics in Poland, February 2007-January 2008
  47. Structure of non-pharmacy distribution of lozenges for sore throat and cough in Poland, February 2007-January 2008
  48. Sales of lozenges in supermarkets and small grocery stores in Poland, 2004-2008
  49. Structure of non-pharmacy distribution of gastric preparations, February 2007-January 2008
  50. Sales of gastric preparations in supermarkets and small grocery stores in Poland, 2004-2008
  51. Structure of non-pharmacy distribution of vitamins and artificial sweeteners in Poland, February 2007-January 2008
  52. Structure of distribution of herbal and functional teas in Poland, 2007
  53. Structure of distribution of energy drinks in Poland, 2007
  54. Hypermarket chains (store count) in Poland, 2007
  55. Largest supermarket chains (store count) in Poland, 2007
  56. Delicatessen supermarket chains (store count) in Poland, 2007
  57. Discount chains (store count) in Poland, 2007
  58. Largest convenience store chains (store count) in Poland, 2007
  59. Largest small-format grocery store chains (store count) in Poland, 2007
  60. Largest drugstore chains (store count) in Poland , 2007
  61. Number of petrol stations of key oil concerns in Poland, 2007
  62. Number of kiosks in select press distribution chains in Poland, 2007

List of tables

  1. Value of non-pharmacy OTC market by key subcategories in Poland, 2005-2010
  2. Drugs approved for trading in herbal and medical stores, and general stores in Poland, April 2007
  3. Herbal-medical shops in Poland, by voivodship, 2008
  4. Specialist medical supplies shops in Poland, 2008
  5. Drugs approved for trading in general stores in Poland, 2008 – Part 1
  6. Drugs approved for trading in general stores in Poland, 2008 – Part 2
  7. Drugs approved for trading in general stores in Poland, 2008 – Part 3

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