Table of contents:

Methodology of the report

Executive summary

The overall state of the Polish economy

• Gross domestic product
• Employment
• Wages
• Inflation

Demographics

Income and expenditures of households

• Income
• Expenditures
• Assessment of the current financial condition of households and of consumer optimism

Retail trade in Poland

• Value of retail sales
• Seasonality
• Rate of return
• Trade infrastructure
• Geography of trade
• Shops: number, area, change

Polish grocery market

• Value of the market
• Largest Polish retailers
• Leading grocery chains
• Profiles of ten largest retail firms and groups in Poland
• Jeronimo Martins Dystrybucja
• Tesco
• Emperia Trading Group
• Carrefour
• Eurocash
• Auchan
• Schwarz Group
• Real
• Bomi Capital Group
• ITM (Intermarche)
• Market trends
• Consolidation of trade
• Multi-format retail
• Development of budget offer
• Development of loyalty schemes
• Expenditures on TV advertising
• Main features of distribution channels
• Large format stores
• Hypermarkets
• Main features and segment development
• Profiles of hypermarket chains in Poland
• Supermarkets
• Main features and segment development
• Delimarkets
• Profiles of selected supermarket chains in Poland
• Discount stores
• Main features and segment development
• Profiles of discount chains in Poland
• Small format stores
• Convenience stores
• Main features and segment development
• Profiles of convenience stores in Poland
• Petrol station stores in Poland
• Petrol stations at chain stores
• Other small format stores
• Co-operative stores Spolem
• Profiles of small format grocery chains in Poland
• Specialist food stores in Poland
• Online grocery trade

PMR survey – preferences and shopping habits of Polish consumers

• Methodology of the survey
• Structure of the sample
• Shopping habits of Polish consumers
• Person responsible for buying food and articles of everyday use
• Places to shop
• Awareness of shops
• Expenditures
• Factors influencing the choice of a shop type
• Loyalty scheme
• Frequency
• Number of hours devoted to shopping
• Day and time of shopping
• Using the car for shopping
• Advertising brochures
• Planning the shopping
• Factors influencing the choice of food products
• Promotional events and techniques
• Online shopping
• Economic climate and its impact on the shopping habits of Polish consumers

List of graphs

List of tables

About PMR

Contact PMR

List of graphs and Tables:

List of graphs

1. Shares of retail formats in Polish grocery market, 2008
2. Real change of gross domestic product in Poland (%, y-o-y), 2000-2012
3. GDP per capita in EU countries by purchasing power parity (100=EU-27 average), 2007-2008
4. Unemployment rate in Poland (end of year, %), 2006-2011
5. Number of employed in the Polish retail sector (thousands), September 2008-September 2009
6. Average monthly gross salary in Poland (PLN), 2000-H1 2009
7. Average monthly gross salary in Poland: total and in trade and repairs sector (PLN), Q4 2007-Q2 2009
8. Yearly indicators of prices of consumer goods and services in Poland (%), 2000-2011
9. Change in prices of consumer goods and services, including food and non-alcoholic beverages, and alcohol and tobacco in Poland (%, y-o-y), Q2 2007-Q2 2009
10. Polish population by place of residence, 2008
11. Urban population in Poland by region (%), 2008
12. Average monthly income and expenditures per capita in Polish households (PLN), 2000-2008
13. Average monthly available income per capita in Polish households (PLN) by source, and its real change (%, y-o-y), 2008
14. Average monthly expenditures per capita in Polish households, by main source of income (PLN), 2008
15. Nominal change in expenditures per capita on consumer goods and services in Polish households, by main source of income (%), 2007-2008
16. Structure of monthly expenditures of Polish households per capita (%), 2008
17. Household finance index for Poland, October 2007-October 2009
18. Consumer confidence index in Poland and its elements, October 2007-October 2009
19. Value (PLN bn) and change (%, y-o-y) in retail sales in Poland, 2004-2012
20. Sales in retail outlets in Poland by category (PLN bn, %), 2008
21. Sales in retail outlets in Poland by category (PLN bn), 2004-2012
22. Sales in retail outlets in Poland by category (%), 2004-2012
23. Quarterly income from total trade and repairs activity (PLN bn), Q1 2005-Q2 2009
24. Average quarterly revenues of retail companies in Poland (%), 2005-2008
25. Relative deviation of retail sales value from trend in successive quarters of the year (%), Q1 2005-Q2 2009
26. Quarterly indicators of gross rate of return for companies in total and for retail trade and repairs sector (%), Q1 2005-Q2 2009
27. Quarterly indicators of net rate of return for companies in total and for retail trade and repairs sector (%), Q1 2005-Q2 2009
28. Quarterly indicators of rate of return in retail trade and repairs in Poland (%), average result in 2005-2008
29. Number and total area of retail outlets in Poland by province (% of total), 2008
30. Number of Polish shops with area of 2,500 m2 or over by province (% of total), 2008
31. Number of shops per 1,000 inhabitants in Poland by province, 2008
32. Number of permanent marketplaces with a predominance of small-scale retail sales per one million inhabitants in Poland by province, 2008
33. Number and change (%, y-o-y) of Polish retail outlets, 2004-2011
34. Change in number of shops in Poland by province (%), 2008
35. Change in total area of shops in Poland by province (%), 2008
36. Structure (%) of retail outlets in Poland by area (m2), 2008
37. Share of Polish retail outlets owned by companies with foreign capital, by number of shops and by retail space, 2004-2008
38. Structure of Polish companies by number of retail outlets (%), 2008
39. Number and area (thousands of m2) of permanent marketplaces with a predominance of small-scale retail sales in Poland, 2004-2008
40. Number and total area of permanent marketplaces with a predominance of small-scale retail sales in Poland, by province (Poland=100%), 2008
41. Change in number of permanent marketplaces with a predominance of small-scale retail sales in Poland, by province (%, y-o-y), 2008
42. Change in area of permanent marketplaces with a predominance of small-scale retail sales in Poland by province (%, y-o-y), 2008
43. Value (PLN bn) and change (%) of Polish grocery market, 2004-2012
44. Shares of twenty largest retailers in Polish grocery market, 2008
45. Forecasted share of twenty largest retailers in Polish grocery market, 2009
46. Share of 20 (10) largest retailers in turnover of Polish grocery market, 2006-2009
47. Share of Polish and foreign companies in sales of top twenty retailers in Polish grocery market, 2006-2009
48. Leading retail chains in Poland by sales (PLN m), 2008-2009
49. Twenty leading retail chains based on own stores in Poland, by number of stores, 2008-2009
50. Twenty largest retail chains with franchised stores and agency shops, by number of shops, 2008-2009
51. Development in number of Tesco’s stores in Poland by chains and formats, 2005-2010
52. Development in number of Carrefour stores in Poland by chains and formats, 2005-2010
53. Development in number of Auchan stores in Poland, by chains and formats, 2005-2010
54. Development in number of Schwarz Group stores in Poland by chains and formats, 2005-2010
55. Expenditures on TV advertising of retailers (PLN thousands), 2008 and H1 2009
56. Number and change (%) of grocery stores in Poland, 2005-2009
57. Share of large format stores in Polish grocery market by sales value, 2006-2009
58. The share of individual retail formats in the Polish grocery market, 2008 and 2009
59. Hypermarket segment in Poland: turnover (PLN m), change (%) and share in grocery market (%), 2006-2009
60. Shares of individual chains in hypermarket segment in Poland, by sales value (%), 2008 and 2009
61. Development in number of hypermarkets in Poland, 2001-2011
62. Development of individual hypermarket chains in Poland, 2007-2011
63. Retail space of hypermarkets in Poland (m2), 2002-2009
64. Share of chains in total retail space of hypermarkets in Poland (%), 2008
65. Average retail space of hypermarket in Poland (m2), 2001-2009
66. Average store retail space for Polish hypermarket chains (m2), 2007-2009
67. Average yearly sales per store for Polish hypermarket chains (PLN m), 2007-2009
68. Average yearly sales per square metre for Polish hypermarket chains (PLN thousands), 2007-2009
69. Development of Tesco hypermarket chain in Poland (number of stores), 2001-2011
70. Development of Auchan chain in Poland (number of stores), 2001-2011
71. Development of Real chain in Poland (number of stores), 2001-2011
72. Development of Carrefour chain in Poland (number of hypermarkets), 2001-2011
73. Development in number of E.Leclerc shops in Poland, by formats, 2001-2011
74. Supermarket segment in Poland: turnover (PLN m), change (%) and share in grocery market (%), 2006-2009
75. Shares of largest chains in Polish supermarket segment, by sales value (%), 2008
76. Forecasted shares of largest chains in Polish supermarket segment, by sales value (%), 2009
77. Development of delimarkets in Poland (number of stores), 2005-2009
78. Turnover (PLN m) and change (%) of delimarkets in Poland, 2005-2009
79. Development of Carrefour Express chain in Poland (number of stores), 2005-2010
80. Development of Intermarche chain in Poland (number of stores), 2005-2010
81. Development of Polomarket chain in Poland (number of stores), 2005-2010
82. Development of Tesco and Savia supermarket chains in Poland (number of stores), 2005-2010
83. Development of Delikatesy Centrum chain in Poland (number of stores), 2005-2010
84. Development of Piotr i Pawel chain in Poland (number of stores), 2005-2010
85. Development of Eko in Poland (number of stores), 2005-2010
86. Development of Alma chain in Poland (number of stores), 2005-2010
87. Development of Dino chain in Poland (number of stores), 2005-2010
88. Discount store segment in Poland: turnover (PLN m), change (%) and grocery market share (%), 2006-2009
89. Development in number of Polish discount stores, 2005-2010
90. Shares of individual chains in Polish discount segment, by sales value (%), 2008 and 2009
91. Development of Biedronka chain in Poland (number of stores), 2005-2010
92. Development of Lidl chain in Poland (number of stores), 2005-2010
93. Development of Netto chain in Poland (number of stores), 2005-2010
94. Shares of individual chains in Polish convenience segment, by sales value (%), 2008 and 2009
95. Convenience store segment in Poland: turnover (PLN m), change (%) and grocery market share (%), 2006-2009
96. Development of abc chain in Poland (number of stores), 2005-2010
97. Development of Zabka chain in Poland (number of stores), 2005-2010
98. Development of Groszek chain in Poland (number of stores), 2005-2010
99. Number of petrol stations in Poland, 2005-2009
100. Petrol station store segment in Poland: turnover (PLN m), change (%) and grocery market share (%), 2006-2009
101. Retail sales in petrol station stores in Poland (% change on the same month in the previous year), January-December 2008
102. Number of petrol stations at grocery stores in Poland, 2005-2009
103. Number of petrol stations under grocery retailers brand and their share in total number of petrol stations in Poland, 2005-2009
104. Number of Polish stores with area below 100 m2, 2004-2008
105. Number of Polish stores with area of 100-300 m2, 2004-2008
106. Small grocery store segment in Poland: turnover (PLN m), change (%) and grocery market share (%), 2006-2009
107. Shares of largest chains in Polish small grocery store segment, by sales value (%), 2008
108. Forecasted share of largest chains in Polish small grocery store segment, by sales value (%), 2009
109. Ten largest Spolem co-operatives by turnover (PLN m), 2008
110. Development of Nasz Sklep chain in Poland (number of stores), 2005-2010
111. Development of Euro Sklep chain in Poland (number of stores), 2005-2010
112. Development of Sklep Polski chain in Poland (number of stores), 2005-2010
113. Number of specialist food stores in Poland by area, 2007 and 2008
114. Gender of respondents, September 2009
115. Age of respondents, September 2009
116. Level of education of respondents, September 2009
117. Monthly net income of respondents’ households, September 2009
118. Number of respondents’ households members, September 2009
119. Who is responsible for buying food and products of everyday use in your household?, September 2009
120. Where do you generally shop for food and articles of everyday use?, September 2009
121. What is the name of the shop you visit most frequently?, September 2009
122. Which shops (self-service, supermarkets, hypermarkets) are you aware of?, September 2009
123. Which of the shops listed below are you aware of?, September 2009
124. In which shop do you spend most per week on food and articles of everyday use?, September 2009
125. How much do you spend per week on food and articles of everyday use?, September 2009
126. Factors influencing respondents’ choice of shop type, September 2009
127. Percentage of respondents who have been offered a loyalty scheme, September 2009
128. Percentage of respondents using a loyalty scheme, September 2009
129. How many times a week do you buy food and articles of everyday use? September 2009
130. How many hours per week do you spend shopping for food and articles of everyday use? September 2009
131. On which day/days do you do your large shopping? September 2009
132. At what time of the day do you generally do your shopping? September 2009
133. Do you generally use a car to go shopping? September 2009
134. Which statement concerning shops’ advertising brochures suits you best?, September 2009
135. Do you plan your daily shopping?, September 2009
136. When shopping for food, how important are the following features of products?, September 2009
137. How attractive do you find the following promotional techniques?, September 2009
138. Have you ever make a purchase of food products and articles of everyday use on the Internet? September 2009
139. Why do you not buy food and articles of everyday use online?, September 2009
140. Are your financial circumstances better than, worse than or similar to last year?, September 2009
141. In connection with the economic crisis described by the media, have you in any way altered your shopping habits?, September 2009
142. In connection with the economic crisis, in what way have your shopping habits changed?, September 2009
143. On what products do you economize in the first place?, September 2009

List of tables

1. Main macroeconomic indicators for Poland, 2008-2009
2. Largest urban agglomerations in Poland by number of inhabitants, 2008
3. Number of retail outlets in Poland by retail space, 2007-2008
4. Retail outlets in Poland by province, 2008
5. Largest firms and trade groups operating on the Polish retail grocery market by estimated sales of retail chains in 2008: sales 2007-2009 (PLN m), market share in 2008, number of stores 2008-2009
6. Revenues from sales (PLN m) and number of JMD shops in Poland, 2008-2009
7. Revenues from sales (PLN m) of Tesco in Poland, 2008-2009
8. Tesco’s acquisitions in Poland, 1995-2009
9. Tesco’s retail chains in Poland, 2009
10. Revenues from sales and retail chain sales of Emperia Trading Group in Poland (PLN m), 2008-2009
11. Emperia Trading Group’s retail chains in Poland, 2009
12. Revenues from sales of Carrefour in Poland (PLN m), 2008-2009
13. Carrefour’s acquisitions in Poland, 2005-2009
14. Revenues from sales and retail chain sales of Eurocash Group in Poland (PLN m), 2008-2009
15. Eurocash’s retail chains in Poland, 2009
16. Revenues from sales of Auchan in Poland (PLN m), 2008-2009
17. Revenues from sales of Schwarz Group in Poland (PLN m), 2008-2009
18. Revenues from sales (PLN m) and number of shops of Real in Poland, 2008-2009
19. Revenues from sales and retail chain sales of Bomi Capital Group (PLN m), 2008-2009
20. Bomi Capital Group’s retail chains in Poland, 2009
21. Sales (PLN m) and number of stores of Intermarche chain in Poland, 2008-2009
22. The most important acquisitions on the Polish retail grocery market, 2006-2009
23. Store formats of leading Polish grocery retailers, 2009
24. Hypermarket chains in Poland, by sales value: sales 2007-2009 (PLN m), share in the market 2008, number of stores 2008-2009
25. Largest supermarket chains in Poland, by sales value: sales 2007-2009 (PLN m), market share 2008, number of stores 2008-2009
26. Discount chains in Poland, by sales value: sales 2007-2009 (PLN m), market share 2008, number of stores 2008-2009
27. Largest convenience store chains in Poland, by sales value: sales (PLN m), market share 2008, number of stores 2008-2009
28. Largest chains of small grocery stores in Poland, by sales value: sales (PLN m), market share 2008, number of stores 2008-2009
29. Selected meat and cold meat shops in Poland, October 2009
30. Selected bakeries in Poland, October 2009
31. Selected alcohol stores in Poland, October 2009
32. Leading grocery e-stores in Poland, by turnover in 2008, 2009

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