The fifth edition of Grocery retail in Poland 2008 presents an accurate, detailed snapshot of the retail food market in Poland, along with consumer and retailer profiles and descriptive statistics concerning the structure and size of the market. It presents the results of continuous efforts by PMR to monitor market growth and change, as well as the performance and strategy of major food retailers at work in the marketplace.
Grocery retail in Poland 2008 was prepared using information gathered during continuous monitoring of market events by PMR and derived from the Central Statistical Office, market analysis opinion polls and the commercial press.
Report overview
Grocery retail in Poland 2008 begins with an explanation of the methodology used to construct this comprehensive document and proceeds with a brief executive summary. Subsequent topics include the following categories.
The characteristics of Poland’s consumer base are explored, focusing on:
demographic information
purchasing power
the expression of purchasing power through consumer preferences.
The retail trade in Poland, as a whole, is examined with particular attention paid to:
total value and volume of sales
the countrywide infrastructure that supports commercial enterprises
territorial concentration in trade.
In depth analysis of the retail food market and FMCG product distribution channels, as well as profiles of major market players are provided. Key informational categories include:
total value of retail sales, as well as prevailing trends and their effect on the market
analysis and development forecasts for hypermarkets, supermarkets, discounters, convenience and other shops, marketplaces and online sales.
The legal environment of the retail food industry in Poland is examined, including:
regulatory issues
effect of specific legal situations on business practices used across the industry.
The information provided in Grocery retail in Poland 2008 is vital for:
food retail businesses currently operating in Poland as well as those considering expansion into this growing marketplace
producers and suppliers looking for new markets for their products.
companies that support grocery retail businesses with products and services such as supplies and information technology
consultants and analysts that provide advice and intelligence to governmental and business organizations and those seeking investment opportunities.
Table of contents:
Methodology
Executive summary
The overall economic situation in Poland
Basic macroeconomic indicators
Employment and unemployment
Pay levels
Inflation
Poland consumer profile
Demography
Consumer spending and purchasing power
Regional differentiation in level of purchasing power
Poles’ purchasing preferences
Retail in Poland
Value of retail sales in Poland 2003-2011
Seasonal variation
Profitability
Regional concentration in retail
Retail infrastructure
Stores: number, area and dynamics
Markets
Shopping centres
The grocery market in Poland
Value of grocery retail sales in Poland 2003-2011
Biggest retailers by revenue
Profiles of the various distribution channels including main players
Large-format stores
Hypermarkets
Hypermarket chain profiles
Tesco
Real
Auchan
Carrefour
Kaufland
E.Leclerc
Supermarkets
The delicatessen supermarkets
Profiles of major supermarket chains
Carrefour Express
Intermarche
Polomarket
Tesco (supermarkets)
Savia
Delikatesy Centrum
Piotr i Pawel
Stokrotka
Delima (Stokrotka Premium)
Eko
MarcPol
Top Market
Bomi
Rast
Alma
Billa
Dino
Spar
Elea/Atac/Simply Market
Discount stores
Profiles of discount chains
Biedronka
Lidl
Netto
Plus Discount
Aldi
Small shops
Convenience stores
Profiles of dominant convenience-type chains
abc
Zabka
Groszek
Petrol stations
Petrol stations with grocery retailers’ logos
Other small grocery shops
Consolidation of the small shops sector
Spolem cooperative shops
Profiles of the biggest chains of small shops
Polska Siec Handlowa Lewiatan
Siec 34
eLDe
Nasz Sklep
IGA
Euro Sklep
Chata Polska
Sklep Polski
Rabat Detal
List of graphs
List of tables
About PMR
Contact PMR
List of graphs and Tables:
List of graphs
Shares of the various retail segments in the grocery market in Poland 2007
Real GDP growth in Poland (%, y-o-y), 2003-2010
Unemployment in Poland and the European Union (annual rate, eop), 2003-2010
Monthly unemployment rate in Poland (%), January 2006-July 2008
Employees in the retail and repairs sector in Poland (‘000), Q1 2005-Q2 2008
Level (PLN) and real annual change in gross wages in Poland, 2003-2009
Real average gross monthly pay (PLN) in Poland (overall, and in the enterprise, and retail and repairs sectors), Q1 2005-Q2 2008
Average gross monthly pay in retail as a percentage of average gross monthly pay in the enterprise sector in Poland, Q1 2005-Q2 2008
Annual indices of prices of consumer goods and services in Poland (%), 2003-2010
Changes in prices of consumer goods and services, including foodstuffs and non-alcoholic beverages, and alcoholic beverages and tobacco products in Poland (%, y-o-y), Q1 2005-Q2 2008
Perception of prices of selected categories of food products in Poland (% of respondents), May 2008
Consumer strategies for price rises in Poland (% of respondents), May 2008
Population in Poland by place of residence (%), 2007
Forecast percentage of urban population by voivodship in Poland (%), 2008
Structure of per capita monthly household spending in Poland (%), 2007
Nominal change in per capita household consumer spending in Poland, by main source of income, 2007
Annual changes in real gross disposable incomes in the household sector in Poland overall (%), 2001-2009
Per capita GDP in purchasing power standards in EU countries and leading world economies (100=EU27 average), 2007-2008
Per capita GDP in PPS in Poland by voivodship, 2005 and 2015
Where people shop in Poland (% of respondents), 1997, 2002, 2004 and 2008
Way of deciding what to buy (% of respondents), 1997 and 2008
Percentage of consumers in Poland who check sell-by dates and ingredients of foodstuffs before they buy (%), 1997, 2002 and 2008
Consumers’ declared attitudes to special offers in Poland, 2008
Value (PLN bn) and change (%, annual) in retail sales in Poland, 2003-2011
Monthly changes in retail sales in Poland (%, in comparison with the same month in the previous year, at current prices), Jun 2007-Aug 2008
Overall growth in retail sales in Poland (at fixed prices, % change on same period of previous year), Q1 2005-Q2 2008
Value of sales (PLN bn) and share (%) of particular product segments in the value of retail sales by shops in Poland, 2007
Retail sales by shops in Poland (PLN bn), 2003-2011
Retail sales by shops in Poland, division into categories, 2003-2011
Quarterly revenues from overall operations in retail and repairs in Poland (PLN bn), Q1 2005-Q2 2008
Share of revenues generated by retail businesses in Poland in particular quarters of the year (%), average for the years 2005-2007
Relative deviation of retail sales value from the trend in successive quarters of the year, Q1 2005-Q2 2008
Gross profit margin in industry overall and in the trade and repairs sector in Poland (by quarter, %), Q1 2005-Q2 2008
Net profit margin in industry overall and in the trade and repairs sector in Poland (by quarter, %), Q1 2005-Q2 2008
Quarterly profit margins in retail and repairs in Poland (%), average for the years 2005-2007
Number and total area of retail outlets in Poland, by voivodship (Poland total=100%), 2007
Number of stores per 1,000 inhabitants in Poland, 2007
Number of markets in Poland per million residents, by voiovdship, 2007
Number of retail outlets in Poland, and change (%, y-o-y), 2004-2011
Changes in numbers of shops in Poland, by voivodship (%, y-o-y), 2007
Changes in total area of shops in Poland, by voivodship (%, y-o-y), 2007
Structure (%) of numbers of retail outlets in Poland, by size (m2), 2007
Share of commercial outlets owned by businesses with foreign capital operating in Poland, by number of shops and size, 2003-2007
Businesses in Poland by number of shops owned, 2007
Number and size (‘000 m2) of permanent markets in Poland, 2003-2007
Number and total area of markets in Poland, by voivodship (Poland=100%), 2007
Change in numbers of markets in Poland, by voivodship (%, y-o-y), 2007
Change in total area of markets in Poland, by voivodship (%, y-o-y), 2007
Rental space in shopping centres in Poland (million m2), 2000-2009
Number of supermarkets and hypermarkets as anchor tenants in large shopping centres in Poland, 1996-2010
Value and change in the grocery market in Poland (PLN bn), 2003-2011
Shares of the 20 largest grocery retailers in Poland, 2006-2008
Shares of the 20 largest grocery retailers in Poland, 2007
Shares of the 20 largest grocery retailers in Poland, 2008
The largest retail chains in Poland by revenues (PLN m), 2007
Share of large-format stores in grocery retail in Poland, 2005-2008
Shares of various retail segments of the grocery market in Poland, 2007 and 2008
Share of small grocery shops in grocery retail in Poland, 2005-2008
Share of hypermarkets in the grocery market in Poland, and of the various hypermarket chains within the segment (%), 2007
Projected share of hypermarkets in the grocery market in Poland, and of the various hypermarket chains within the segment (%), 2008
Hypermarkets’ turnover (PLN m) and their share in the grocery market in Poland (%), 2005-2008
Number of hypermarkets in Poland, 1997-2008
Hypermarket area in Poland (m2), 2000-2008
Average hypermarket size in Poland (m2), 2000-2008
Average size of hypermarkets in chains operating in Poland (‘000 m2), 2006-2008
Average annual revenues per m2 of space in hypermarkets in chains in Poland (PLN ‚000), 2006-2008
Average annual revenues per store in hypermarket chains in Poland (PLN m), 2006-2008
Expansion of the Real chain in Poland (no. of stores), 2001-2010
Expansion of the Auchan chain in Poland (no. of stores), 2001-2010
Expansion of the Carrefour chain in Poland (no. of stores), 2001-2010
Expansion of the Kaufland chain in Poland (no. of stores), 2001-2008
Expansion of the E.Leclerc chain in Poland (no. of stores), 2001-2010
Share of supermarket segment in the grocery market in Poland, and of individual supermarket chains within the segment (%), 2007
Share of supermarket segment in the grocery market in Poland, and of individual supermarket chains within the segment (%), 2008
Supermarkets’ revenues (PLN m) and their share in the grocery market in Poland (%), 2005-2008
Revenues delicatessen supermarkets in Poland (PLN m), 2005-2008
Growth of delicatessen supermarket chains in Poland (no. of stores), 2005-2008
Share of delicatessen supermarkets in sales by the supermarket segment in Poland, 2005-2008f
Expansion of the Carrefour group’s chain of supermarkets in Poland (no. of stores), 2005-2009
Expansion of the Intermarche chain in Poland (no. of stores), 2005-2009
Expansion of the Polomarket chain in Poland (no. of stores), 2005-2009
Expansion of the Tesco supermarket chain in Poland (no. of stores), 2005-2009
Expansion of the Delikatesy Centrum chain in Poland (no. of stores), 2005-2009
Expansion of the Piotr i Pawel in Poland (no. of stores), 2005-2009
Expansion of the Stokrotka supermarket chain in Poland (no. of stores), 2005-2009
Expansion of the Delima (Stokrotka Premium) chain in Poland (no. of stores), 2007-2009
Expansion of the Eko chain in Poland (no. of stores), 2005-2009
Expansion of the Bomi chain in Poland (no. of stores), 2005-2009
Expansion of the Alma chain in Poland (no. of stores), 2005-2009
Expansion of the Billa chain in Poland (no. of stores), 2005-2009
Expansion of the Dino chain in Poland (no. of stores), 2005-2009
Expansion of the Elea, Atac and Simply Market chains in Poland (no. of stores), 2005-2009
Share of discounts in the grocery market in Poland, and of individual discount chains within the segment (%), 2007
Number of discount stores in Poland, 2005-2009
Revenues of discount stores (PLN m) and their share in the grocery market in Poland (%), 2005-2008
Expansion of the Biedronka chain in Poland (no. of stores), 2005-2010
Expansion of the Lidl chain in Poland (no. of stores), 2005-2010
Expansion of the Netto chain in Poland (no. of stores), 2005-2010
Expanion of the Plus Discount chain in Poland (no. of stores), 2005-2008
Share of convenience-type chains in grocery sales in Poland, and shares of these chains within the segment (%), 2007
Revenues of convenience-type chains (PLN m) and their shares in the grocery market in Poland (%), 2005-2008
Expansion of the abc chain in Poland (no. of stores), 2005-2009
Expansion of the Zabka chain in Poland (no. of stores), 2005-2009
Expansion of the Groszek chain in Poland (no. of stores), 2005-2009
No. of petrol stations offering groceries, 2000-2007
Biggest operators of petrol stations in Poland by number of stations, 2000-2007
Sales of groceries at petrol stations (PLN m) and their share in the retail grocery market in Poland (%), 2005-2008
Number of petrol stations at selected grocery retail chains in Poland, 2004-2008
Number of petrol stations under grocery retailers’ banners and their share in the total number of petrol stations in Poland, 2005-2008
Number of shops smaller than 100 m2 in Poland, 2003-2007
Number of shops 100-300 m2 in size in Poland, 2003-2007
Share of small-format shops in grocery sales in Poland, and of individual chains within the segment, 2007
Revenues of small grocery shops (PLN m) and their share in the grocery market in Poland (%), 2005-2008
Structure of Emperia Holding, 30 June 2008
Stages of evolution of the Bomi Group, 2006-2008
The 10 biggest franchise and agency chains of grocery shops in Poland (by no. of shops), 2007
Total revenues of cooperatives in KZRSS Spolem, 2005-2008
Largest Spolem cooperatives by volume of sales (PLN m), 2007
List of tables
A basic macroeconomic profile of Poland, 2007-2008 13,
Poland’s largest urban centres by numbers of residents, 2007
Average monthly consumer spending by source of consumer’s income in Poland (PLN), 2007
Number of retail outlets in Poland by sales space, 2006-2007
Retail outlets in Poland, by voivodship, 2007
Significant takeovers on the grocery retail market in Poland, 2007-2008
Biggest firms and groups operating on the grocery retail market in Poland, by estimated revenue of chains in 2007 (PLN m), October 2008
Hypermarket chains by volume of revenue, in Poland (PLN bn), 2007
Tesco takeovers in Poland, 1995-2006
Tesco formats in Poland, 2008
Carrefour takeovers in Poland, 2005-2007
The 15 largest supermarket chains by volume of revenues in Poland (PLN m), 2007
Discount chains in Poland by volume of revenue (PLN m), 2007
Biggest convenience chains in Poland, 2007
Largest chains of small-format grocery shops operating in Poland, by revenues (PLN m), 2007
Wholesale/retail groups operating in Poland, October 2008
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Poland's grocery market at a time of crisis - December 2008
In spite of the economic slowdown, the retail grocery market in Poland will expand at a rate of nearly 6% in the period 2009-2011. The progressing concentration of the market is becoming increasingly evident, with over 40% of revenues generated by the top 20 retailers in 2008. The Polish grocery market will worth a total of PLN 217.4bn in 2008, 6.4% more than in 2007. The difficulties facing the world economy will slow growth in 2009 somewhat, though it will still be impressive, at 5.8%.
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