This publication is a comprehensive analysis of the dietary supplements market in Romania that offers a wealth of information necessary to develop or start business activity. Its most valuable part consists of the results of the research conducted by PMR Research among the management of companies engaged in dietary supplements trade in Romania. The aim of the survey was to gather information on the current situation on the Romanian dietary supplements market, its development prospects. It also revealed the major inhibitors to the expansion of this market and key factors that could help to improve the situation on this market in Romania. The report examines current position of the dietary supplements market in Romania and provides forecasts for years 2010-2013. Profiles of the largest players have been included in the report, covering their financial results. Regulatory affects and obstacles that could influence the market are described as well. The publication outlines following distribution channels – pharmacies, retail shops and internet sales – which percentage shares are presented in total market value. In addition to the report, there is a directory of over 100 companies (distributors, producers, importers) operating in the dietary supplements market in Romania, that includes company:
- name
- company address
- phone number
- fax number
- e-mail address
- website.
Key report sections:
- overview of Romanian dietary supplements market, including:
- key events and trends, development forecasts for 2013
- size of the dietary supplements market
- shares of the individual distribution channels in total market value
- analysis of individual categories of dietary supplements
- best-selling dietary supplements
- key players on the Romanian dietary supplements market
- regulatory environment and key regulatory changes
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Report methodology p. 7
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Executive summary p. 11
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Overview of Romanian dietary supplement market p. 17
- Most important trends and events p. 17
- Development of the dietary supplement market, 2005-2013 p. 18
- Distribution channels p. 19
- Internet p. 20
- Non-pharmacy distribution p. 20
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Analysis of individual categories of dietary supplements p. 23
- Alimentary tract and metabolism p. 25
- Musculo-skeletal system p. 27
- Cardiovascular system p. 27
- Genito-urinary system and sex hormones p. 28
- Respiratory system p. 29
- Sense organs p. 29
- Dermatological dietary supplements p. 30
- Nervous system p. 30
- Blood and blood forming organs p. 31
- Other supplements p. 31
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Results of a survey conducted among companies engaged in the dietary supplements trade in Romania p. 33
- Introduction p. 33
- Assessment of situation on dietary supplements market in 2009 p. 34
- Climate on the market p. 34
- Rates of growth on market p. 35
- Opportunities and challenges to development of operations on the dietary supplements market in Romania p. 36
- Key barriers to development of operations p. 36
- Key factors conducive to development of operations p. 37
- Dietary supplement notification process p. 38
- Assessment of IBA activities p. 38
- Explanatory proceedings p. 39
- Time required to register a dietary supplement in Romania p. 40
- Development forecasts for dietary supplement market p. 40
- Climate on the market in 2010 p. 40
- Forecasts for market growth rates in 2010 p. 42
- Dietary supplements market trends in 2010 p. 42
- OTC-supplement switches – prospects and development directions p. 42
- Openings for new market players foreseen for 2010 p. 43
- Mergers and acquisitions foreseen for 2010 p. 44
- Development of individual dietary supplement categories over next two years p. 44
- Business profiles and current market situation of companies engaged in dietary supplements trade in Romania p. 45
- Financial standing p. 45
- Proportion of dietary supplements in range p. 47
- Workforce p. 47
- Year in which operations began p. 48
- Foreign investors’ impact on the Romanian dietary supplements market p. 48
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Key players on the Romanian dietary supplement market p. 49
- Company profiles (traditional distribution) p. 50
- Company profiles (MLM distribution) p. 65
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Regulatory environment p. 69
- Legislation governing the dietary supplement market in Romania p. 69
- Institutions overseeing the dietary supplement market in Romania p. 69
- Labelling of dietary supplements p. 70
- Notification of the initial market release p. 71
- Monitoring product safety p. 71
- Vitamin and mineral content of dietary supplements p. 72
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List of graphs p. 75
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List of tables p. 79
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About PMR p. 81
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Contact PMR p. 82
List of graphs
- Categories of dietary supplement companies surveyed in Romania, March 2010
- Positions, at dietary supplement companies, of respondents participating in survey carried out in Romania, March 2010
- Value (€ m) and y-o-y growth of the dietary supplement market in Romania, 2005-2013
- Percentage shares of individual distribution channels as a proportion of the dietary supplement market in Romania, by value, 2009
- How do you assess the development prospects of online sales of dietary supplements in Romania in 2010?, March 2010
- In your opinion, what are the development prospects of non-pharmacy channels for the distribution of dietary supplements next year in Romania?, March 2010
- Shares of dietary supplement categories in Romania, by sales volume, 2009
- Shares of dietary supplement categories in Romania, by sales value, 2009
- Distribution channels of dietary supplements for athletes in Romania, 2008
- Assessment of current situation on dietary supplement market in Romania, March 2010
- Main reasons for positive assessments of dietary supplement market in Romania, March 2010
- Did the Romanian dietary supplement market grow, contract or remain unchanged in 2009 in comparison with 2008?, March 2010
- Greatest barriers to expansion of firms operating on the dietary supplement market in Romania, March 2010
- Key factors which could stimulate development of dietary supplements market in coming years in Romania, March 2010
- Assessment of IBA work associated with dietary supplement trade in Romania by companies operating on this market, March 2010
- Why do you view the activities of the IBA associated with the dietary supplement trade in a positive light?, Romania, March 2010
- Has the IBA ever carried out explanatory proceedings involving products notified by your firm in Romania?, March 2010
- How long, on average, does the process of launching a dietary supplement on the market take in Romania?, March 2010
- Will the situation on the dietary supplement market in Romania deteriorate, improve or remain unchanged in 2010? March 2010
- Main reasons for positive dietary supplement market forecasts in Romania, March 2010
- Will the Romanian dietary supplement market grow, contract or remain unchanged in 2010 in comparison with 2009?, March 2010
- In 2010 manufacturers of OTC drugs in Romania will attempt to change the status of their products to that of dietary supplements wherever possible, March 2010
- Important new manufacturers and distributors will appear on the Romanian market in 2010, March 2010
- In 2010 smaller players on the Romanian dietary supplement market may be taken over by larger ones, March 2010
- Development prospects of dietary supplement categories in next two years in Romania, March 2010
- Assessment of current financial situation of companies trading in dietary supplements in Romania in comparison with last year, March 2010
- Prognoses of the financial condition of companies trading in dietary supplements in Romania in 2010, March 2010
- Percentage of the range taken up by dietary supplements for companies operating on the Romanian market, March 2010
- Number of people employed at firms trading in dietary supplements in Romania, 2009
- Year in which operations began for companies active on the dietary supplement market in Romania
- Romanian and foreign firms on the dietary supplement market in Romania, March 2010
- Market share of dietary supplement players in Romania, by value, 2009
- Walmark turnover (€ m) and y-o-y change in Romania, 2006-2010
- Breakdown of Walmark turnover in Romania, by distribution channel, 2009
- LaborMed Pharma turnover (€ m) and y-o-y change in Romania, 2004-2012
- Ozone turnover (€ m) and y-o-y change in Romania, 2006-2008
- Breakdown of LaborMed turnover in Romania, by division of the company, 2010
- Europharm turnover (€ m) and y-o-y change in Romania, 2008-2009
- Hofigal turnover (€ m) and y-o-y change in Romania, 2005-2009
- Biofarm turnover (€ m) and y-o-y change in Romania, 2007-2010
- Redis turnover (€ m) and y-o-y change in Romania, 2007-2009
- Laboratoarele Medica turnover (€ m) and y-o-y change in Romania, 2005-2009
- Dacia Plant turnover (€ m) and y-o-y change in Romania, 2005-2009
- Secom turnover (€ m) and y-o-y change in Romania, 2008-2010
- Bioeel turnover (€ m) and y-o-y change in Romania, 2009-2010
- Breakdown of Bioeel turnover in Romania, by category of activity, 2009
- Breakdown of Forever Living Products turnover in Romania, by product status, 2009
- Forever Living Products turnover (€ m) and y-o-y change in Romania, 2004-2009
- Amway turnover (€ m) and y-o-y change in Romania, 2005-2009
List of tables
- The most substantial increases in value among dietary supplement subcategories in Romania, 2009
- The most substantial reductions in value among dietary supplement subcategories in Romania, 2009
- Categories of dietary supplements and y-o-y change in Romania, by sales volume and value, 2009
- Sales of dietary supplements in the alimentary tract and metabolism category in Romania, 2009
- Sales of dietary supplements in the musculo-skeletal system category in Romania, 2009
- Sales of dietary supplements in the cardiovascular system category in Romania, 2009
- Sales of dietary supplements in the genito-urinary system category in Romania, 2009
- Sales of dietary supplements in the respiratory system category in Romania, 2009
- Sales of dietary supplements in the sense organs category in Romania, 2009
- Sales of dermatological dietary supplements in Romania, 2009
- Sales of dietary supplements in the nervous system category in Romania, 2009
- Sales of dietary supplements in the blood and blood forming organs category in Romania, 2009
- Sales of dietary supplements in the “Various” category in Romania, 2009
- Vitamins and minerals allowed in production of dietary supplements in Romania, 2010
- Vitamin and mineral substances which can be used in the production of dietary supplements in Romania, 2010
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