Table of contents:

Report methodology

Executive summary

Overview of the dermocosmetics market in Poland

• Key events and trends in 2007 and 2008
• Market size in 2007‑2010
• Market value by distribution channels
• Development forecast for internet sales
• Sales structure in the pharmacy segment

Market analysis – by dermocosmetics categories

• Face care dermocosmetics
• Market value
• Trends and factors shaping the face care dermocosmetics market
• Body care cosmetics
• Market value
• Trends and factors shaping the body care dermocosmetics market
• Hair care cosmetics
• Market value
• Trends and factors shaping the hair care dermocosmetics market
• Sun care cosmetics
• Market value
• Trends and factors shaping the sun care dermocosmetics market

Results of survey conducted among 65 companies of the Polish dermocosmetics market

• Introduction
• Assessment of Polish dermocosmetics market
• Current situation
• Forecasts for market development for coming years
• Market forecast for 2009
• Expected rise/fall in sales of dermocosmetics in the next four years
• Market trends expected in the next few years
• Opportunities for and barriers to expansion of the dermocosmetics market in Poland
• Key barriers
• Development factors
• Description and financial standing of companies active on the dermocosmetics market in Poland
• Core business
• Financial standing
• Revenues
• Overall revenues
• Percentage share of dermocosmetics in total turnover
• Employment
• Start of operations in Poland
• Dermocosmetics most frequently distributed/manufactured
• Number of dermocosmetics in portfolio
• Current number of dermocosmetics in portfolio
• Number of products to be launched in 2009
• Number of product lines to be launched in 2009
• Foreign operations of Polish companies
• Type of foreign operations
• Main directions of current and planned international expansion
• Outsourcing of production
• Promotion and marketing – training programmes for pharmacists

Firms present on the Polish dermocosmetics market in Poland

• Largest players on pharmacy market
• Profiles of selected players on the dermocosmetics market in Poland

Distribution

• Wholesale distribution
• Share of distribution channels in sales of dermocosmetics
• Direct distribution
• Exclusive distribution
• Pharmaceutical wholesalers
• Retail distribution
• Pharmacies
• Online pharmacies and manufacturers’ online shops
• Beauty salons and other non-pharmacy outlets

Economic and demographic trends

• GDP growth
• Inflation
• Unemployment rate
• Wages
• Degree of urbanisation
• Gender structure
• Age structure

Consumer behaviour

• Cosmetics use
• Cosmetics purchase locations
• Brand loyalty
• Price vs. quality
• Counterfeit cosmetics

Epidemiology

• Occurrence of skin problems
• Acne
• Atopic dermatitis
• Skin pigmentation
• Dry skin
• Psoriasis
• Dandruff
• Cellulite
• Stretch marks
• Diaper dermatitis

Legal environment

• Main legal acts and institutions regulating the dermocosmetics market in Poland
• What is a dermocosmetic?
• Dermocosmetics manufacturing
• Dermocosmetics packaging
• Dermocosmetics ingredients
• Market launch
• Borderline cosmetics
• Sunscreen products

Dermocosmetics advertising

• Legislative environment
• Advertising spending

List of graphs

List of tables

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List of graphs and Tables:

List of graphs

1. Value (PLN m) and y-o-y growth of dermocosmetics market in Poland, 2006-2010 16,
2. Value shares of individual distribution channels in dermocosmetics sales in Poland, 2007
3. Online pharmacies’ sales of medicinal products and cosmetics (PLN m), 2007 and 2013
4. Respondents’ forecasts for the development of online dermocosmetics sales in Poland in 2009, October 2008
5. Structure of pharmacy sales of cosmetics in Poland, 2007
6. Value share of dermocosmetics in the pharmacy market in Poland, 2007
7. Volume share of dermocosmetics in the pharmacy market in Poland, 2007
8. Value share of pharmacy sales in the face care cosmetics market in Poland, 2007
9. Value share of pharmacy sales in the anti-acne cosmetics market in Poland, 2007
10. Value share of generally-available cosmetics and dermocosmetics in pharmacy sales of face care cosmetics in Poland, 2007
11. Value share of generally-available cosmetics and dermocosmetics in pharmacy sales of anti-acne cosmetics in Poland, 2007
12. Value share of pharmacy sales in the body care cosmetics market in Poland, 2007
13. Value share of generally-available cosmetics and dermocosmetics in pharmacy sales of body care cosmetics in Poland, 2007
14. Value share of pharmacy sales in the sun care cosmetics market in Poland, 2007
15. Value share of generally-available cosmetics and dermocosmetics in pharmacy sales of sun care cosmetics in Poland, 2007
16. Assessment of the current situation on the dermocosmetics market in Poland, October 2008
17. Main reasons for positive assessments of dermocosmetics market in Poland, October 2008
18. Will the situation on the dermocosmetics market in Poland deteriorate, improve or remain unchanged in the next year?, October 2008
19. Main reasons for positive assessment of dermocosmetics market in Poland in 2009, October 2008
20. Average annual rise/fall of sales of individual dermocosmetics categories forecast for the next four years in Poland, October 2008
21. Most frequently expected trends on the dermocosmetics market in Poland in the coming years, October 2008
22. Key barriers for companies active on dermocosmetics market in Poland, October 2008
23. Key factors of business development of companies active on dermocosmetics market in Poland, October 2008
24. Core business activities of companies active on dermocosmetics market in Poland, October 2008
25. Assessment of the current financial standing of companies on dermocosmetics market in Poland in comparison with the previous year, October 2008
26. Forecast for 2009 financial situation of companies on dermocosmetics market in Poland in comparison with 2008, October 2008
27. Revenues of companies operating on the dermocosmetics market in Poland, 2007
28. Percentage share of dermocosmetics in total turnover of companies operating on the dermocosmetics market in Poland (%), October 2008
29. Employment in companies operating on the dermocosmetics market in Poland, October 2008
30. Year of launch of operations in Poland by companies present on the dermocosmetics market, October 2008
31. Groups of dermocosmetics most frequently manufactured/distributed by companies present on the Polish market, October 2008
32. Number of dermocosmetic products offered by companies present on the market in Poland, October 2008
33. Do you intend to launch new dermocosmetics on the Polish market in 2009?, October 2008
34. The number of dermocosmetics to be launched on the Polish market in 2009, October 2008
35. Do you intend to launch new product lines of dermocosmetics on the Polish market in 2009?, October 2008
36. The number of product lines of dermocosmetics to be launched on the Polish market in 2009, October 2008
37. Is your company originally Polish?, October 2008
38. Foreign business of companies present on the dermocosmetics market in Poland, October 2008
39. Outsourcing of production among companies present on the dermocosmetics market in Poland, October 2008
40. Does your company offer dermocosmetics sales trainings/courses for pharmacists in Poland?, October 2008
41. Assessment of pharmacists’ product knowledge for dermocosmetics sales by companies present on the Polish market, October 2008
42. Top ten players on Polish pharmacy cosmetics market, November 2006-November 2007
43. Revenue and net profit of Agrimex in Poland (PLN m), 2005-2006
44. Revenue and net profit of Biogened in Poland (PLN m), 2005-2006
45. Revenue and net profit of Bioderma in Poland (PLN m), 2005-2006
46. Revenue and net profit of Bio-Profil in Poland (PLN m), 2005-2006
47. Revenue and net profit of Blau Farma in Poland (PLN m), 2005-2006
48. Revenue and net profit of Dr Irena Eris in all countries (PLN m), 2006-2007
49. Revenue and net financial result of Galderma in Poland (PLN m), 2005-2006
50. Revenue of L’Oreal Group in Poland (PLN m), 2005-2007
51. Revenue and net profit of Nepentes in all countries (PLN m), 2006-H1 2008
52. Sale of dermatological products by Nepentes in Poland (PLN m), H1 2007 and H1 2008
53. Revenue and net profit of Pierre Fabre Dermo-Cosmetique in Poland (PLN m), 2006-2007
54. Revenue and net profit of Stiefel in Poland (PLN m), 2007
55. Wholesale distribution channels of dermocosmetics in Poland, 2008
56. Distribution models on the dermocosmetics market in Poland, October 2008
57. Number of distributors with which the companies present on the Polish dermocosmetics market cooperate, October 2008
58. Major chain pharmacies in Poland (number of outlets), 2008
59. The biggest online pharmacies in Poland (number of unique users in thousand), 2008
60. Do you distribute dermocosmetics in beauty parlours or other outlets apart from pharmacies?, Poland, October 2008
61. GDP growth in Poland, 2004-2010
62. Inflation in Poland, 2004-2010
63. Unemployment rate in Poland, 2004-2010
64. Average monthly gross remuneration in Poland (PLN), 2004-2007
65. Polish population by place of residence, 2007
66. Polish population by gender, 2007
67. Age structure of Polish population, 2000 and 2007
68. Age structure of women in Poland (years), 2007
69. Age structure of men in Poland (years), 2007
70. Application of face care cosmetics by Polish women, 2007
71. Frequency of face cream application by Polish women, 2006
72. Application of body care cosmetics by women in Poland, 2007 and 2008
73. Frequency of hand creams/lotions application by Polish women, 2006
74. Sun care cosmetics used by Polish women (by SPF), 2007
75. Purchase location of face care cosmetics by women in Poland, 2007
76. Brand significance for women in Poland when purchasing cosmetics, 2007
77. Price significance for Polish women while purchasing cosmetics, 2007
78. Occurrence of skin problems among Polish women, 2007
79. The most common skin problems affecting women in Poland, 2007
80. Skin type awareness among women in Poland, 2007
81. Advertising spending of cosmetics companies (PLN m), 2006-H1 2008

List of tables

1. Labelling of sunscreen product efficacy

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Polish dermocosmetics market to expand to PLN 1bn by 2010 - November 2008 In 2007, the Polish dermocosmetics market was worth approximately PLN 570m (€151m), expanding by around 25% from 2006. According to our forecasts, in subsequent years it will continue to grow by over a dozen percent a year and may well be worth PLN 1bn (€290m) in 2010. Anti-ageing dermocosmetics will represent the most rapidly expanding category. To receive a full version of this FREE article, please fill in the form below. The article (in a PDF file ) will be sent to your e-mail address. None of this information will be disclosed to third parties. To be assured that we take your privacy seriously, please read our privacy policy. Please fill out all the fields correctly. Information will only be provided if forms are adequately completed.

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