The report is a comprehensive analysis of the dermocosmetics market in Poland from 2007 to 2010. The historical data on sales and market size as well as development forecasts for 2008 – 2010 are provided for each of the key product categories and whole dermocosmetics market. The overall market situation is presented, including an analysis of such factors as legal environment, epidemiological trends, demographic and macroeconomic situation.
Moreover, the report provides findings of the survey conducted among the main players on the dermocosmetics market in Poland, mostly producers, their representatives and distributors. The data gathered from the research among 65 companies provided insightful and valuable information on the current situation, future trends, opportunities and barriers on the market.
Additionally, the publication presents the distribution structure of dermocosmetics on the Polish market, including various distribution channels, such as pharmacies, on-line stores, direct sales, beauty salons and spas.
The report also features specially constructed profiles of the leading companies on the Polish market, which include information on their financial performance. Moreover, the directory of over 60 companies operating on the Polish market (producers, their representatives, distributors) in Excel format is attached in the report.
Table of contents:
Report methodology
Executive summary
Overview of the dermocosmetics market in Poland
Key events and trends in 2007 and 2008
Market size in 2007‑2010
Market value by distribution channels
Development forecast for internet sales
Sales structure in the pharmacy segment
Market analysis – by dermocosmetics categories
Face care dermocosmetics
Market value
Trends and factors shaping the face care dermocosmetics market
Body care cosmetics
Market value
Trends and factors shaping the body care dermocosmetics market
Hair care cosmetics
Market value
Trends and factors shaping the hair care dermocosmetics market
Sun care cosmetics
Market value
Trends and factors shaping the sun care dermocosmetics market
Results of survey conducted among 65 companies of the Polish dermocosmetics market
Introduction
Assessment of Polish dermocosmetics market
Current situation
Forecasts for market development for coming years
Market forecast for 2009
Expected rise/fall in sales of dermocosmetics in the next four years
Market trends expected in the next few years
Opportunities for and barriers to expansion of the dermocosmetics market in Poland
Key barriers
Development factors
Description and financial standing of companies active on the dermocosmetics market in Poland
Core business
Financial standing
Revenues
Overall revenues
Percentage share of dermocosmetics in total turnover
Employment
Start of operations in Poland
Dermocosmetics most frequently distributed/manufactured
Number of dermocosmetics in portfolio
Current number of dermocosmetics in portfolio
Number of products to be launched in 2009
Number of product lines to be launched in 2009
Foreign operations of Polish companies
Type of foreign operations
Main directions of current and planned international expansion
Outsourcing of production
Promotion and marketing – training programmes for pharmacists
Firms present on the Polish dermocosmetics market in Poland
Largest players on pharmacy market
Profiles of selected players on the dermocosmetics market in Poland
Distribution
Wholesale distribution
Share of distribution channels in sales of dermocosmetics
Direct distribution
Exclusive distribution
Pharmaceutical wholesalers
Retail distribution
Pharmacies
Online pharmacies and manufacturers’ online shops
Beauty salons and other non-pharmacy outlets
Economic and demographic trends
GDP growth
Inflation
Unemployment rate
Wages
Degree of urbanisation
Gender structure
Age structure
Consumer behaviour
Cosmetics use
Cosmetics purchase locations
Brand loyalty
Price vs. quality
Counterfeit cosmetics
Epidemiology
Occurrence of skin problems
Acne
Atopic dermatitis
Skin pigmentation
Dry skin
Psoriasis
Dandruff
Cellulite
Stretch marks
Diaper dermatitis
Legal environment
Main legal acts and institutions regulating the dermocosmetics market in Poland
What is a dermocosmetic?
Dermocosmetics manufacturing
Dermocosmetics packaging
Dermocosmetics ingredients
Market launch
Borderline cosmetics
Sunscreen products
Dermocosmetics advertising
Legislative environment
Advertising spending
List of graphs
List of tables
About PMR
Contact PMR
List of graphs and Tables:
List of graphs
Value (PLN m) and y-o-y growth of dermocosmetics market in Poland, 2006-2010 16,
Value shares of individual distribution channels in dermocosmetics sales in Poland, 2007
Online pharmacies’ sales of medicinal products and cosmetics (PLN m), 2007 and 2013
Respondents’ forecasts for the development of online dermocosmetics sales in Poland in 2009, October 2008
Structure of pharmacy sales of cosmetics in Poland, 2007
Value share of dermocosmetics in the pharmacy market in Poland, 2007
Volume share of dermocosmetics in the pharmacy market in Poland, 2007
Value share of pharmacy sales in the face care cosmetics market in Poland, 2007
Value share of pharmacy sales in the anti-acne cosmetics market in Poland, 2007
Value share of generally-available cosmetics and dermocosmetics in pharmacy sales of face care cosmetics in Poland, 2007
Value share of generally-available cosmetics and dermocosmetics in pharmacy sales of anti-acne cosmetics in Poland, 2007
Value share of pharmacy sales in the body care cosmetics market in Poland, 2007
Value share of generally-available cosmetics and dermocosmetics in pharmacy sales of body care cosmetics in Poland, 2007
Value share of pharmacy sales in the sun care cosmetics market in Poland, 2007
Value share of generally-available cosmetics and dermocosmetics in pharmacy sales of sun care cosmetics in Poland, 2007
Assessment of the current situation on the dermocosmetics market in Poland, October 2008
Main reasons for positive assessments of dermocosmetics market in Poland, October 2008
Will the situation on the dermocosmetics market in Poland deteriorate, improve or remain unchanged in the next year?, October 2008
Main reasons for positive assessment of dermocosmetics market in Poland in 2009, October 2008
Average annual rise/fall of sales of individual dermocosmetics categories forecast for the next four years in Poland, October 2008
Most frequently expected trends on the dermocosmetics market in Poland in the coming years, October 2008
Key barriers for companies active on dermocosmetics market in Poland, October 2008
Key factors of business development of companies active on dermocosmetics market in Poland, October 2008
Core business activities of companies active on dermocosmetics market in Poland, October 2008
Assessment of the current financial standing of companies on dermocosmetics market in Poland in comparison with the previous year, October 2008
Forecast for 2009 financial situation of companies on dermocosmetics market in Poland in comparison with 2008, October 2008
Revenues of companies operating on the dermocosmetics market in Poland, 2007
Percentage share of dermocosmetics in total turnover of companies operating on the dermocosmetics market in Poland (%), October 2008
Employment in companies operating on the dermocosmetics market in Poland, October 2008
Year of launch of operations in Poland by companies present on the dermocosmetics market, October 2008
Groups of dermocosmetics most frequently manufactured/distributed by companies present on the Polish market, October 2008
Number of dermocosmetic products offered by companies present on the market in Poland, October 2008
Do you intend to launch new dermocosmetics on the Polish market in 2009?, October 2008
The number of dermocosmetics to be launched on the Polish market in 2009, October 2008
Do you intend to launch new product lines of dermocosmetics on the Polish market in 2009?, October 2008
The number of product lines of dermocosmetics to be launched on the Polish market in 2009, October 2008
Is your company originally Polish?, October 2008
Foreign business of companies present on the dermocosmetics market in Poland, October 2008
Outsourcing of production among companies present on the dermocosmetics market in Poland, October 2008
Does your company offer dermocosmetics sales trainings/courses for pharmacists in Poland?, October 2008
Assessment of pharmacists’ product knowledge for dermocosmetics sales by companies present on the Polish market, October 2008
Top ten players on Polish pharmacy cosmetics market, November 2006-November 2007
Revenue and net profit of Agrimex in Poland (PLN m), 2005-2006
Revenue and net profit of Biogened in Poland (PLN m), 2005-2006
Revenue and net profit of Bioderma in Poland (PLN m), 2005-2006
Revenue and net profit of Bio-Profil in Poland (PLN m), 2005-2006
Revenue and net profit of Blau Farma in Poland (PLN m), 2005-2006
Revenue and net profit of Dr Irena Eris in all countries (PLN m), 2006-2007
Revenue and net financial result of Galderma in Poland (PLN m), 2005-2006
Revenue of L’Oreal Group in Poland (PLN m), 2005-2007
Revenue and net profit of Nepentes in all countries (PLN m), 2006-H1 2008
Sale of dermatological products by Nepentes in Poland (PLN m), H1 2007 and H1 2008
Revenue and net profit of Pierre Fabre Dermo-Cosmetique in Poland (PLN m), 2006-2007
Revenue and net profit of Stiefel in Poland (PLN m), 2007
Wholesale distribution channels of dermocosmetics in Poland, 2008
Distribution models on the dermocosmetics market in Poland, October 2008
Number of distributors with which the companies present on the Polish dermocosmetics market cooperate, October 2008
Major chain pharmacies in Poland (number of outlets), 2008
The biggest online pharmacies in Poland (number of unique users in thousand), 2008
Do you distribute dermocosmetics in beauty parlours or other outlets apart from pharmacies?, Poland, October 2008
GDP growth in Poland, 2004-2010
Inflation in Poland, 2004-2010
Unemployment rate in Poland, 2004-2010
Average monthly gross remuneration in Poland (PLN), 2004-2007
Polish population by place of residence, 2007
Polish population by gender, 2007
Age structure of Polish population, 2000 and 2007
Age structure of women in Poland (years), 2007
Age structure of men in Poland (years), 2007
Application of face care cosmetics by Polish women, 2007
Frequency of face cream application by Polish women, 2006
Application of body care cosmetics by women in Poland, 2007 and 2008
Frequency of hand creams/lotions application by Polish women, 2006
Sun care cosmetics used by Polish women (by SPF), 2007
Purchase location of face care cosmetics by women in Poland, 2007
Brand significance for women in Poland when purchasing cosmetics, 2007
Price significance for Polish women while purchasing cosmetics, 2007
Occurrence of skin problems among Polish women, 2007
The most common skin problems affecting women in Poland, 2007
Skin type awareness among women in Poland, 2007
Advertising spending of cosmetics companies (PLN m), 2006-H1 2008
List of tables
Labelling of sunscreen product efficacy
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Polish dermocosmetics market to expand to PLN 1bn by 2010 - November 2008
In 2007, the Polish dermocosmetics market was worth approximately PLN 570m (€151m), expanding by around 25% from 2006. According to our forecasts, in subsequent years it will continue to grow by over a dozen percent a year and may well be worth PLN 1bn (€290m) in 2010. Anti-ageing dermocosmetics will represent the most rapidly expanding category.
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