Clothing and footwear retail market in Poland 2010

Table of contents:

1. Methodology p. 11

2. Executive summary p. 15

3. Overview of the socio-economic situation in Poland p. 21

• GDP p. 21
• Employment p. 24
• Salary levels p. 24
• Inflation p. 25
• Income and spending of households p. 26
• Income p. 26
• Spending p. 27
• Demographics p. 30

4. Consumer behaviours and patterns p. 33

• Role of clothing in young consumers’ lives p. 33
• Styles and colours of clothing p. 34
• Factors conditioning selection of clothing p. 35
• Popularity and perception of brands p. 36
• Shopping likes and habits p. 37
• Popularity of promotional offers p. 38
• Features of a perfect store p. 38

5. The value of the clothing and footwear market p. 39

6. Largest clothing and footwear companies p. 43

7. Overview of the market situation – trends p. 47

• Crisis in the footwear and clothing market p. 47
• Anti-crisis measures adopted by companies p. 49
• Growth factors and barriers to growth p. 51
• Development plans for companies p. 53
• Other trends on the clothing and footwear market p. 54

8. Distribution channels p. 57

• Overview p. 57
• Distribution channels which most successfully coped with the crisis p. 61
• Distribution channels with the best growth prospects p. 62
• Clothing and footwear retail chains p. 63
• Individual stores and open-air markets p. 72
• Hypermarkets p. 74
• The Internet and catalogues p. 78
• The value of the segment p. 78
• Growth prospects for e-commerce p. 78
• Consumer behaviours and consumer profile p. 79
• Online stores p. 81
• Segment leaders p. 82
• Traditional retailers selling online p. 83
• Sports store chains p. 86

9. Market segments p. 93

• Clothing market p. 93
• Footwear market p. 94
• Luxury clothing and footwear market p. 94
• Overview p. 94
• Distributors p. 95
• Online shopping p. 96
• Impact of the crisis p. 97
• Growth prospects p. 98

10. Development of shopping centres p. 101

11. Results of the survey of clothing and footwear retailers in Poland p. 107

• Introduction p. 107
• Assessment of the current and future situation of the clothing and footwear market p. 108
• Assessment of the current market situation p. 108
• Predictions for developments in H2 2010 p. 110
• Predictions for developments in 2011 p. 111
• PMR clothing and footwear market climate index p. 113
• Market growth p. 113
• Clothing market growth p. 113
• Footwear market growth p. 116
• Distribution channels p. 116
• Description of clothing and footwear retailers operating in Poland p. 117
• Business profile p. 117
• Financial standing of companies p. 118
• Revenue and revenue change p. 119
• Retail sales and retail margin p. 121

12. Profiles of leading players p. 123

• LPP p. 123
• NG2 p. 127
• H&M (Hennes & Mauritz) p. 131
• Inditex p. 132
• Deichmann p. 134

13. List of graphs p. 137

14. List of tables p. 141

List of graphs and Tables:

List of graphs

1. The value (PLN bn) and growth (%) of the clothing and footwear market in Poland, 2006-2010
2. The value of the clothing and footwear market in Poland, by distribution channel (%), 2009
3. Real GDP growth in Poland (%, y-o-y), 2000-2012
4. Per capital GDP adjusted by purchasing power parity in the EU states (100=the average for the EU-27), 2007-2008
5. Unemployment rate in Poland (eop, %), 2006-2012
6. Average gross monthly pay in national economy in Poland (PLN), 2000-2009
7. Annual indices of prices of consumer goods and services in Poland, 2000-2012
8. Average monthly income and spending per household member in Poland (PLN), 2000-2009
9. Average monthly disposable income per household member in Poland (PLN), by source of income, real change (y-o-y, %), 2009
10. Average monthly spending on consumer goods and services per household member in Poland (PLN), by main source of income, real change (y-o-y, %), 2009
11. Structure of per capita monthly household spending in Poland (%), 2009
12. Average annual spending on clothing and footwear per household member in Poland (PLN) and its growth (%), 2003-2009
13. Population of Poland by place of residence, 2009
14. Percentage of urban population in Poland by voivodship (%), 2009
15. Significance of factors affecting purchase of clothing in Poland, February 2010
16. Recent purchases by brand, February 2010
17. Likes and habits of Poles regarding purchases of clothing, February 2010
18. Favourite forms of promotional activities, February 2010
19. The value (PLN m) and growth (%) of the clothing and footwear market in Poland, 2006-2012
20. The value of the clothing and footwear market by segment in Poland (PLN m), 2006-2012
21. Growth in the value of clothing and footwear segments in Poland (%), 2007-2012
22. The largest clothing and footwear retailers in Poland by number of stores, May 2009 and May 2010
23. Barriers to the growth of clothing and footwear chains in Poland, June 2010
24. Major growth opportunities for clothing and footwear chains in Poland, June 2010
25. Measures taken or contemplated by clothing and footwear companies in Poland in 2010 or 2011, June 2010
26. The value of the clothing and footwear market in Poland, by distribution channel (%), 2009
27. The number of clothing and footwear stores in Poland, 2003-2009
28. The value of the clothing and footwear market in Poland, by distribution channel (PLN bn), 2006-2010
29. Shares of distribution channels in the clothing and footwear market in Poland (%), 2006-2010
30. The growth of clothing and footwear distribution channels in Poland (%, y-o-y), 2008-2010
31. Clothing and footwear distribution channels in Poland which most successfully coped with the crisis, June 2010
32. Clothing and footwear distribution channels with the best growth prospects in Poland in the coming years, June 2010
33. The value (PLN m) and growth (%) of sales of clothing and footwear by clothing and footwear chains in Poland, 2006-2010
34. The structure of chain stores in Poland, by type of offering (%), May 2010
35. The number of chain stores in Poland, by type of offering, May 2009 and May 2010
36. Change in the number of chain stores in Poland, by type of offering (%), May 2010/May 2009
37. The largest clothing chains in Poland by the number of stores, May 2009 and May 2010
38. The frequency of second-hand shopping in Poland (% of responses), July 2008
39. The value (PLN m) and growth (%) of the sales of clothing and footwear by hypermarkets in Poland, 2006-2010
40. The value (PLN m) and growth (%) of sales of clothing and footwear through the Internet and catalogues in Poland, 2006-2010
41. Clothing and footwear most frequently purchased using the Internet (% of responses), November 2008
42. Internet stores selling clothing and footwear in Poland, June 2008, June 2009 and June 2010
43. The use of the internet as a distribution channel by clothing and footwear companies in Poland, June 2010
44. Plans of launching online sales by clothing and footwear companies in Poland, June 2010
45. Reasons for using the internet as a distribution channel by clothing and footwear companies in Poland, May 2009
46. The value (PLN m) and growth (%) of sales of clothing and footwear by sports clothing chains in Poland, 2006-2010
47. Shares of the largest players in the sports clothing chains in Poland (%), 2009
48. Annual spending on sports clothing per household in Poland, by place of residence (PLN), October 2007-September 2008
49. Value shares of women’s, men’s and children’s clothing, lingerie and underwear in the clothing market in Poland, June 2010
50. Value shares of women’s, men’s and children’s footwear in the footwear market in Poland, June 2010
51. Assessment of the current situation of the clothing and footwear market in Poland, June 2008, May 2009 and June 2010
52. Reasons for favourable assessment of the clothing and footwear market situation in Poland, June 2010
53. Reasons for negative assessment of the clothing and footwear market situation in Poland, June 2010
54. Will the situation of the clothing and footwear market deteriorate, improve or remain unchanged in H2 2010? June 2010
55. Major reasons for optimistic predictions about the development of the clothing and footwear market in Poland in H2 2010, June 2010
56. Will the situation of the clothing and footwear market deteriorate, improve or remain unchanged in 2011? June 2010
57. Major reasons for improvement in the situation of the clothing and footwear market in 2011 in Poland, June 2010
58. PMR clothing and footwear market climate index, June 2008-June 2010
59. Did the value of the clothing market in Poland rise, fall or remain the same in 2009 compared to 2008?, June 2010
60. Will the value of the clothing market in Poland rise, fall or remain the same in 2010 in comparison to 2009?, June 2010
61. Will the value of the clothing market in Poland rise, fall or remain unchanged in 2011 in comparison with 2010?, June 2010
62. Growth of the Polish clothing market as assessed by the surveyed companies, 2008-2011
63. Growth of the Polish footwear market as assessed by the surveyed companies, 2008-2011
64. Shares of distribution channels in the clothing market in Poland by sales value, June 2010
65. Shares of individual distribution channels in the footwear market in Poland, June 2010
66. Production activities of clothing and footwear companies operating in Poland, June 2010
67. Evaluation of the current financial standing of companies in comparison with last year’s, June 2010
68. Projected financial situation of companies in Poland in 2010, June 2010
69. Revenue of clothing and footwear retailers in Poland, 2009
70. Change of revenue of the surveyed companies, 2009
71. Estimated change of revenue of the surveyed companies in Poland in 2010, June 2010
72. Percentage of revenue of clothing and footwear companies from retail sales in Poland, June 2010
73. LPP’s consolidated sales revenue and net profit/loss (PLN m), 2005-H1 2010
74. Shares of individual distribution channels in LPP’s revenue (%), 2009
75. Development of the LPP store chain, 2007-Q1 2010
76. Sales revenue (PLN m) and number of Reserved and Cropptown chains stores in Poland (PLN m), 2007-Q1 2010
77. NG2’s consolidated sales revenue and net profit/loss (PLN m), 2006-H1 2010
78. NG2’s sales structure by volume and distribution channel (%), 2009
79. The number of NG2 stores by company-owned and franchise stores, 2007-Q1 2010
80. Revenue from sales of company-owned stores (PLN m) and the number of stores owned by NG2 in Poland, by brand, 2007-Q1 2010
81. H&M in Poland: sales revenue (PLN m) and number of stores, 2007-2009
82. Inditex in Poland: sales revenue (PLN m) and number of stores, 2007-2009
83. Deichmann in Poland: sales revenue (PLN m) and number of stores, 2007-2009

List of tables

1. Key macroeconomic indicators for Poland, 2008-2009
2. The largest clothing and footwear retailers in Poland: sales in 2008-2009 (PLN m), market shares in 2009, the number of stores in May 2010
3. Key macroeconomic indicators for Poland, 2008-2009
4. The largest urban agglomerations in Poland in terms of population, 2009
5. The largest clothing and footwear retailers in Poland: sales in 2008-2009 (PLN m), market shares in 2009, the number of stores in May 2010
6. The largest clothing retailers in Poland: sales in 2008-2009 (PLN m), share in the clothing segment in 2009, the number of stores in May 2010
7. The largest footwear retailers in Poland: sales in 2008-2009 (PLN m), share in the footwear segment in 2009, the number of stores in May 2010
8. Examples of actions taken by listed clothing and footwear retailers operating in Poland in response to the crisis, 2009-2010
9. Chain stores carrying casual clothing in Poland, May 2009 and May 2010
10. Chain stores carrying youth-oriented clothing in Poland, May 2009 and May 2010
11. Chain stores carrying denim clothing in Poland, May 2009 and May 2010
12. Chain stores carrying elegant women’s wear in Poland, May 2009 and May 2010
13. Chain stores carrying elegant men’s wear, May 2009 and May 2010
14. Chains stores carrying lingerie and underwear, May 2009 and May 2010
15. Chain stores carrying children’s clothing and footwear in Poland, May 2009 and May 2010
16. Discounter stores in Poland, May 2009 and May 2010
17. Outlet stores in Poland, May 2009 and May 2010
18. Footwear chains in Poland, May 2009 and May 2010
19. Largest online clothing stores in Poland, by revenue in 2009
20. Selected chain stores carrying sports and outdoor clothing and footwear in Poland, May 2009 and May 2010
21. Financial results of Intersport, Decathlon and Go Sport in Poland (PLN m), 2008
22. Polish distributors of foreign premium brands in Poland, June 2010
23. Largest shopping centres opened in Poland in 2009
24. Largest shopping centres in Poland as at the end of Q1 2010
25. The largest shopping centres opened or planned to be opened in Poland in 2010-2012
26. Highest rental rates at shopping centres in Poland’s largest cities (€/m2/month), March 2009 and Q4 2009
27. Highest rental rates along shopping street in Poland’s largest cities (€/m2/month), March 2010, and change of rental rates over the five-year and one-year periods
28. LPP’s retail chains, April 2010
29. NG2’s retail chains, May 2010
30. Inditex’s retail chains, May 2010
 

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