Table of contents:

1. Methodology

2. Executive summary

3. Overall socio-economic situation in Poland

• Employment and unemployment
• Salary levels
• Inflation
• Demographics

4. Purchase preferences of Polish consumers

5. Size of the market

• Overall description
• Market value
• Largest market players

6. Distribution channels

• Clothing and footwear chains
• Clothing chains
• Lingerie chains
• Children’s clothing chains
• Discount and fashion outlet chains
• Footwear chains
• Sports store chains
• Hypermarkets
• The Internet and direct mail
• Individual stores and bazaars
• Clothing and footwear warehouses

7. Trends on the clothing and footwear market

8. Development of shopping centres

9. Results of survey of companies on the clothing and footwear market in Poland

• Introduction
• Evaluation of the situation of the clothing and footwear market
• Evaluation of the current market situation
• Predictions for development in 2009
• Predictions for growth of the clothing and footwear market
• Growth dynamics in 2008-2009
• The clothing market
• The footwear market
• Expected trends on the clothing and footwear market
• Segments with the highest growth perspectives on the clothing market
• Segments with the best perspectives of growth on the footwear market
• Distribution channels with the best growth perspectives
• Other market trends expected by respondents:

10. Determinants of growth and barriers to development of companies on the clothing and footwear market in Poland

• Barriers to development of operations
• Determinants of growth in operations

11. Description and market situation of clothing and footwear companies in Poland

• Financial position
• Plans by clothing and footwear companies for 2008 and 2009
• International operations
• Outsourcing production
• Number of stores and revenue

12. Profiles of key players

• LPP
• H&M (Hennes & Mauritz)
• NG2
• Vistula & Wolczanka
• Deichmann
• Inditex
• Artman
• Redan
• Kan
• VF Polska
• Triumph International
• Gino Rossi
• Reporter
• Big Star
• Ultimate Fashion (Empik Media & Fashion group)
• Monnari Trade
• Semax
• Agencja J.A.R.
• Paradise Group

13. List of graphs

14. List of tables

15. About PMR

16. Contact PMR

List of graphs and Tables:

List of graphs

1. Value (PLN m) and growth (%) in the clothing and footwear market in Poland, 2006-2010
2. Distribution channels’ share of the clothing and footwear market in Poland by sales value (%), 2007
3. Monthly unemployment rate in Poland (%), January 2005-December 2007
4. Population of Poland by type and size of locality (’000, %), June 2007
5. Average annual expenditure (PLN) on clothing and footwear per capita in Poland and its growth (%), 2003-2007
6. Most popular shopping locations for clothing, shoes and accessories in Poland (% of respondents), October 2007
7. Frequency of clothing purchases by age in Poland (% of respondents), October 2007
8. Factors most commonly taken into account when shopping for clothing and footwear in Poland (% of respondents), March 2007
9. Value (PLN m) and growth (%) in the clothing and footwear market in Poland, 2006-2010
10. Value of clothing and footwear market by segment in Poland (PLN m), 2006-2010
11. Fifteen largest clothing and footwear companies in Poland by sales revenues (PLN m) and their growth (%), 2006-2007
12. Distribution channels’ share of the clothing and footwear market in Poland by sales value (%), 2007
13. Number of stores specialising in the sale of clothing and footwear in Poland, 2003-2006
14. Value (PLN m) and growth (%) in the sale of clothing and footwear in clothing and footwear chains in Poland, 2006-2010
15. Value (PLN m) and growth of sales of clothing and footwear in sports chains in Poland, 2006-2010
16. Share of the largest players in the sports chain segment in Poland (%), 2007
17. Value (PLN m) and growth (%) in the sale of clothing and footwear in hypermarkets in Poland, 2006-2010
18. Value (PLN m) and growth (%) in sales of clothing and footwear over the internet and via catalogues in Poland, 2006-2010
19. Internet stores with clothing and footwear in Poland, June 2008
20. Number of owner-operated and partnership stores in clothing and footwear chains in Poland, 2006 and September 2007
21. Shopping centre area to be opened in Europe in 2008-2009 (’000 m2)
22. Assessment of the current situation on the clothing and footwear market in Poland, June 2008
23. Major reasons for favourable assessment of clothing and footwear market situation in Poland, May 2008
24. Will the situation of the clothing and footwear sector deteriorate, improve or remain unchanged in 2009?, June 2008
25. Most important reasons for optimistic predictions about the development of the clothing and footwear market in Poland, May 2008
26. Will the value of the clothing market rise, fall or remain the same in 2
27. compared to 2007?, June 2008
28. By what percentage do you think the value of the clothing market will increase in 2008 compared to 2007 in Poland?, June 2008
29. Will the value of the clothing market in Poland rise, fall or remain the same in 2009 compared to 2008?, June 2008
30. By what percentage do you think the value of the clothing market will increase in 2009 compared to 2008 in Poland?, June 2008
31. Will the value of the footwear market in Poland rise, fall or remain the same in 2008 compared to 2007?, June 2008
32. Will the value of the footwear market in Poland rise, fall or stay the same in 2009 compared to 2008?, June 2008
33. Segments of the clothing market, which have the highest perspectives for growth in Poland, June 2008
34. Distribution channels of clothing and footwear, which will lose the most market share in Poland, June 2008
35. Distribution channels of clothing and footwear which will gain most market share in Poland, June 2008
36. Strongest barriers to development of companies on the clothing and footwear market in Poland, June 2008
37. Most important determinants of growth for clothing and footwear companies in Poland, June 2008
38. Evaluation of current financial position of clothing or footwear company compared to previous year, June 2008
39. Predictions of financial position of clothing or footwear company in the coming year in Poland, June 2008
40. Do you sell your products in Poland beyond your own chain of stores? June 2008
41. Other distribution channels of clothing and footwear companies in Poland, June 2008
42. Activities which are to be carried out or are being considered by clothing and footwear companies in Poland this year or in the coming year, June 2008
43. Plans of clothing and footwear companies to enter a new market segment, June 2008
44. Segments which clothing and footwear companies are planning to enter in the nearest future (number of companies), June 2008
45. Is your company originally Polish?, June 2008
46. Do you have stores outside Poland? June 2008
47. Most important countries of expansion for Polish clothing and footwear retailers (number of companies), June 2008
48. Plans of Polish clothing and footwear retailers to open stores overseas in the next two years, June 2008
49. Countries in which Polish firms plan to open stores in the next two years (number of companies), June 2008
50. Outsourcing of production by manufacturers of clothing and footwear in Poland, June 2008
51. To whom do you outsource production: Polish or foreign firms? June 2008
52. Countries where Polish clothing and footwear chains most frequently outsource their production, June 2008
53. Year first clothing or footwear store opened in Poland, June 2008
54. Percentage of clothing and footwear chains with franchise stores in Poland, June 2008
55. Number of franchise stores managed by clothing and footwear chains in Poland, June 2008
56. Number of stores operated by clothing and footwear chains in Poland, June 2008
57. Percentage of revenues coming from retail sales of clothing and footwear in Poland (%), June 2008
58. Revenues of clothing and footwear chains in Poland, 2008
59. LPP’s consolidated sales revenues (PLN m), 2004-2007
60. H&M’s sales revenues in Poland (PLN m), 2006-2007
61. NG2’s consolidated sales revenues (PLN m), 2004-2007
62. Vistula & Wolczanka’s consolidated sales revenues (PLN m), 2006-2007
63. Deichmann’s sales revenues in Poland (PLN m), 2004-2007
64. Inditex’s sales revenues in Poland (PLN m), 2006-2007
65. Artman’s sales revenues (PLN m), 2004-2007
66. Redan’s consolidated sales revenues (PLN m), 2004-2007
67. Kan’s consolidated sales revenues (PLN m), 2006-2007
68. VF Polska’s sales revenues in Poland (PLN m), 2004-2007
69. Triumph International’s sales revenues in Poland (PLN m), 2004-2007
70. Gino Rossi’s consolidated sales revenues (PLN m), 2005-2007
71. Reporter’s sales revenues (PLNm), 2004-2007
72. Big Star’s sales revenues (PLNm), 2004-2007
73. Ultimate Fashion’s sales revenues (PLN m), 2006-2007
74. Monnari Trade’s consolidated sales revenues (PLN m), 2006-2007
75. Semax’s sales revenues (PLN m), 2004-2007
76. Agencja J.A.R.’s sales revenues (PLN m), 2004-2007
77. Paradise Group’s sales revenues (PLN m), 2004-2007

List of tables

1. Selected macroeconomic indicators in Poland, 2007-2008 13,
2. The largest players on the clothing and footwear market in Poland, 2007
3. Chain stores carrying casual clothing in Poland, June 2008
4. Chain stores carrying youth-oriented clothing in Poland, June 2008
5. Chain stores carrying denim clothing in Poland, June 2008
6. Chain stores carrying elegant women’s wear in Poland, June 2008
7. Chain stores carrying elegant men’s wear, June 2008
8. Chain stores carrying lingerie and underwear in Poland, June 2008
9. Chain stores carrying children’s clothing and footwear, June 2008
10. Discounters and factory outlet stores in Poland, June 2008
11. Footwear chain stores in Poland, June 2008
12. Selected chain stores carrying sports and outdoor clothing and footwear, June 2008
13. Wholesale centres of clothing and footwear in Poland, June 2008
14. Stages of development of franchise and agency systems on the clothing and footwear market in Poland, September 2007
15. International presence of selected Polish clothing and footwear chains, Q1 2008
16. Takeovers on the clothing and footwear market in Poland, 2006 – Q1 2008
17. Polish groups of clothing and footwear brands, June 2008 60-
18. Selected luxury brands in Poland, June 2008
19. Largest shopping centres opened in Poland in 2007
20. Largest shopping centres and retail parks in Poland, H1 2008
21. Selected shopping centres to be opened in Poland in 2008
22. LPP’s commercial chains, June 2008
23. NG2’s commercial chains, June 2008
24. Vistula & Wolczanka’s commercial chains, June 2008
25. Inditex’s commercial chains, June 2008
26. Redan’s commercial chains, June 2008
27. Kan’s commercial chains, June 2008
28. Gino Rossi’s commercial chains, June 2008
29. Ultimate Fashion’s commercial chains, June 2008
30. Monnari Trade’s commercial chains, June 2008
31. Semax’es commercial chains, June 2008
32. Agencja J.A.R.’s commercial chains, June 2007
33. Paradise Group’s commercial chains, June 2008

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