OTC market in Central and Eastern Europe expected to grow by 9% per annum between 2011 and 2013 - October 2011

In 2010 OTC product pharmacy sales in Central and Eastern Europe (CEE) were worth €10.7bn, a 13% year on year increase in euro. Between 2011 and 2013 the market should develop by around 9% on average per annum, according to our latest report, entitled “OTC market in Central and Eastern Europe 2011. Comparative analysis and development forecasts for 2011-2013”.

As in previous years, in 2010, around half of market value was generated by Russia. In 2010 Poland was the second largest OTC market in the region, with a share as a proportion of total sales value of around 23%. Ukraine accounted for approximately 7% of all OTC business on the CEE market.

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PMR Publications provides market intelligence for business professionals interested in Central and Eastern European countries as well as other emerging markets. Publications by PMR analyse the business climate in the region. The offer includes both free and paid subscription newsletters, online news & analysis services and in-depth reports on Central and Eastern Europe. PMR Publications is a division of PMR, a British-American company providing market research (through PMR Research), consultancy (through PMR Consulting) and business publications (through PMR Publications).