Modern forms of marketing as a way of handling legal restrictions on the pharmaceutical market in Poland - November 2010

In the case prescription medicines, recipients of marketing messages are principally doctors. Thus, drug manufacturers use all means of reaching a precisely defined, narrow group of customers with their message. An effective chain of medical representatives, supported by the efficient distribution of products, has been a key to success for many years. The recent years have seen numerous changes which can result in certain modifications being made to the traditional Rx drug marketing model over the coming years. The current possibilities of using state-of-the-art and traditional forms of marketing were analysed in a survey which PMR conducted among doctors in Poland, whose results have been presented in the report entitled “Modern and traditional forms of effective pharma marketing”.

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