Key issues for food retailers looking at market entry strategies in Central and Eastern Europe and Russia - January 2009

What are the needs of shoppers in a particular market? How may these needs be addressed? What are the current and expected future trends on the market? These are a few of the important questions that retailers need to answer when devising a market entry strategy.

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PMR Publications provides market intelligence for business professionals interested in Central and Eastern European countries as well as other emerging markets. Publications by PMR analyse the business climate in the region. The offer includes both free and paid subscription newsletters, online news & analysis services and in-depth reports on Central and Eastern Europe. PMR Publications is a division of PMR, a British-American company providing market research (through PMR Research), consultancy (through PMR Consulting) and business publications (through PMR Publications).