Supply chain management - opportunity for greater competitiveness on the Polish pharma market - September 2008

The Polish pharmaceutical market is slowly coming to resemble the analogous markets of Western Europe. Market conditions, which until recently were comfortably typical for markets in the early stages of development, have begun to change. As a consequence of sector saturation, it is increasingly more challenging to note either high profitability or high revenue growth. To stay ahead, more firms are looking for new, “non-product” answers to enhancing their market appeal. Without a doubt, wellmodelled supply chain cooperation is one such solution.

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