Rising prices behind grocery retail market growth in 2011 - December 2011

We estimate that in 2011 the grocery retail market in Poland was worth close to PLN 250bn, nearly PLN 9bn more than in 2010. The increase has been foremost generated by discount store and supermarket segments, and driven by rising prices – according to PMR’s most recent report, “Grocery retail in Poland 2011. Market analysis and development forecasts for 2012-2014”.

Following moderate market growth in 2010, which based on our estimates fell short of 3%, the current year saw a small improvement. However, the 3.7% growth of grocery retail market was powered by prices significantly higher than a year earlier. Polish consumers held grocery shopping in reign and were very rational about how they spent their food budgets. They bought more at discount stores and more private label products. Still, what is important,Poles’ purchases are not just dictated by price but foremost by quality, as proved by the findings of research conducted this year by PMR Research.

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PMR Publications provides market intelligence for business professionals interested in Central and Eastern European countries as well as other emerging markets. Publications by PMR analyse the business climate in the region. The offer includes both free and paid subscription newsletters, online news & analysis services and in-depth reports on Central and Eastern Europe. PMR Publications is a division of PMR, a British-American company providing market research (through PMR Research), consultancy (through PMR Consulting) and business publications (through PMR Publications).