Private labels in Poland – selected results of the study - December 2009

Nowadays the perception of own brands is changing in Poland and their traditional image of having low quality products is gradually fading. The purchase of private labels is no longer treated merely as a way to shop economically (66% of respondents think so) but rather as a clever, wise way to shop (56%). More than two-fifths of the interviewees claim that they buy private labels more often compared to a year ago and twenty-seven percent say that own brands constitute a significant part of their shopping.

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