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Marketing automotive lubricants in developing countries – a snapshot for sales and marketing managers - November 2007
This article highlights ways that marketing managers should address the booming markets in developing countries. Developing countries are the fastest growing markets for automotive lubricants for passenger vehicles, agricultural machinery, trucks and buses, and the levels of sales are overtaking the major western markets. At a MAN truck assembly plant opening I attended in Poland less than a month ago, we were told the Polish market for their 6 ton plus trucks will be bigger than the UK by 2010 and is already bigger than Italy. The total market in Europe (for all producers not just MAN) already shows Poland closing the gap with the traditional big European markets (France Italy German Spain and UK).
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