Russian cosmetics retail market grew by more than 7% in 2016

A big part of the cosmetics segment are essential goods, which explains why cosmetics retail has been much more resistant to economic difficulties than most other retail segments. However, the fact that Russian consumers do not forego cosmetics purchases even under considerable financial strain was not the only reason why the market continued to grow despite the still difficult economic situation. The dynamic expansion of cosmetics chains also supported market’s growth, whose share in total sales is rising steadily. Cosmetics chains are currently the second fastest-growing distribution channel for cosmetics in Russia, only behind online sales, which however still account for only a small chunk of the market.
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