Vitamins and minerals are the fastest-growing part of the Polish OTC market

For the years 2017-2022, we forecast that pharmacy OTC market growth will stabilise at around 6% per annum, i.e. similar to the growth rate seen in 2011-2013. Vitamins and minerals, which impressed in 2016 with a double-digit increase in sales, will be the fastest-growing part of the pharmacy OTC market in 2017-2022, according to our projections. Two factors will underpin the strong growth trajectory: the growing trend for healthy living and youthful looks, and the abovementioned high incidence of colds and flu.
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