Mobile internet generates a fifth of mobile operators’ total revenue in Poland

The value of the mobile data-transmission market is influenced by two clear consumer trends. The growth in demand for higher bandwidth has been accompanied by increasing data consumption per user. This is a consequence of the use of audio and video streaming and the greater consumption of other multimedia content, applications, online games or cloud services. Demand translates into higher revenue. It also forces the operators to improve the quality of the services they offer and of their investments, especially as this is one of the key tools for enhancing customer loyalty.
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