Cosmetics market in Poland grew by 5.7% in 2016It is not just the market that has changed over the years (in terms of structure, competitive landscape, etc.) – consumer attitudes towards cosmetics have evolved too. Poles have become much more conscious consumers, more aware of their needs and knowledgeable about products. They see cosmetics are one of life’s little pleasures that they are not prepared to forego, and are ever willing to try out new things.
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