Increase in allergies to boost the dermocosmetics market growth in Poland

Over recent years the body care dermocosmetics segment has been showing a constant and rather intensive increase in the category of atopic skin products (excluding emollients), products for abrasions, chafing, ulcers, bedsores prevention and treatment, as well as skin wounds treatment – this results from epidemiological (e.g. a soaring number of children suffering from allergies), environmental and demographic trends. PMR foresees that the entire category of body care dermocosmetics will keep on developing in the next few years, but its growth rate will slow down a little owing to fairly strong saturation and competition from products sold through a non-pharmacy channel.
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